How to Use Google Trends Dropshipping Effectively in 2025

Are you looking for trending products to catch up with the business trend in 2025? Google Trend Dropshipping is a powerful assistant that helps you keep up with the market flow and orient your business strategy accurately and effectively. In this article, let's explore this tool with NextSky to find "hot" dropshipping products and seize opportunities before your competitors.

Learn about what Google Trends Shopify

Google Trends is a free tool from Google that allows you to analyze search trends in real time. Users can track interest in specific keywords or topics by region, language, and time. It is considered a powerful assistant for businesses, marketers, and content creators, helping them make decisions based on real data. Some of the outstanding features include:

• Trend analysis: Track keyword interest over time.
• Keyword comparison: Measure popularity between multiple keywords.
• Area map: Shows where searches are highest.
• Industry classification: Filter by field such as business, health, entertainment...
• Keyword suggestions: Suggesting related keywords is growing rapidly.
• Seasonal analysis: Identify peak times to optimize business strategies.

How does Google Trends work?

Before exploring how to use Google Trends for dropshipping, you must understand how the tool works. Here are three key features you can’t miss:

• Interest over time: Google Trends shows the change in search interest for a keyword over a specific time in a graph. For example, when you type “Coffee”, the tool will show the search trend of this word over a time frame of your choice. This is a core factor in determining the timeliness of a product in dropshipping.
• Regional Interest: This tool also shows which regions are most interested in keywords, from countries to cities. This information helps you identify potential markets and optimize your marketing campaigns by geographic location. For example, if “Coffee” is searched for a lot in a particular area, you can prioritize reaching customers there.
• Related topics and queries: Google Trends also suggests related topics and phrases that users often search for, along with the main keyword. This is a valuable source of ideas for exploring more product niches or emerging trends suitable for the dropshipping model.

👉 Learn more about what is dropshipping before picking your niche.

How to Use Google Trends for Dropshipping

Understanding how Google Trends works is key to getting the most out of your data and making smart dropshipping business decisions. Here are nine practical applications you can apply immediately to your dropshipping business.

Identify a Hot-Selling Dropshipping Niche

When starting dropshipping, choosing the right niche is key. Instead of selling everywhere, focusing on a specific area helps sellers understand customers, optimize strategies, and create competitive advantages. Google Trends is a helpful tool for checking the level of interest in a particular niche over time.

For example, if you sell women’s clothing, you can analyze search data over 12 months or 5 years to assess stability and growth potential. Additionally, comparing niches like “women’s clothing” and “children’s clothing” can help determine which market is more attractive.

How to use Google Trends to find effective niches:

• Step 1: Start with a broad topic, select “All Categories” to explore potential niches.
• Step 2: Search for general keywords related to the industry in which you want to do business.
• Step 3: Use the comparison feature to compare multiple keywords and find the most investment-worthy niche.

Product competitiveness

Choosing products with steady demand but low competition is key to success in dropshipping. Avoid wasting resources on declining search volume products, as competition will only increase. 

Google Trends is a powerful tool that helps you identify potential products and position your advantage. For example, when searching for “wireless speakers,” if the “Related Topics” section appears less, this indicates low competition due to fewer competitors. Conversely, the more topics, the fiercer the competition.

Read more: 500+ Best Dropshipping Products To Sell In 2025 (Month + Niche)

Analyze product trends by seasonality

Not all products are popular all year round. Christmas decorations, for example, are rarely sought after in June, but demand explodes in the year's final months.

Even seemingly non-seasonal items often have a buying cycle. For example, searches for “lunch boxes” tend to spike in August, as the new school year begins. To effectively tap into seasonal trends using Google Trends, you should:

• Year-over-year analysis: Compare search volume at the same time of year to identify recurring trends.
• Detect event-driven peaks: Capture search spikes around holidays, events, or weather changes to optimize your marketing campaigns.
• Assess overall category trends: Look at the big picture in the industry to distinguish between product-specific trends and general market movements to make more informed decisions.

Compare and find the right supplier

Once you have identified a potential product, the next step is to find a reputable supplier. Google Trends helps you analyze related keywords and evaluate the popularity of suppliers over time and region.

For example, when comparing AutoDS and Zendrop, the data shows that AutoDS has a higher and more stable search volume, reflecting a more substantial presence in the dropshipping community. This helps sellers choose the right partner for their target customers in each region.

Read more: Top 20+ Dropshipping Suppliers in 2025 for Every Business Type

Focus marketing on specific countries 

Even though your dropshipping store can reach a global audience, that doesn’t mean you should ignore regional differences in demand. Google Trends is a great tool to help you identify which countries or regions are seeing strong search trends for your product or niche.

For example, when analyzing the keyword “sleeveless dress,” the data shows that Columbia, New York, New Jersey, and Maryland are the areas with the highest search volume. This is an opportunity for you to target your promotional strategy to regions with high consumption potential.

Pro Tip: Just click on each region in Google Trends to see the popularity by state, city, or territory more clearly. This helps you optimize your ad targeting more effectively.

Prioritize keywords with high search volume but low competition

To succeed, you need to find products in high demand but with little competition. Stay away from products trending down, as it will be harder to rank for them. For example, for “wireless headphones”, pay attention to the “Related Topics” section. If you see a few topics appearing, it could be a sign of low competition, a great opportunity to dominate the market and achieve sustainable rankings.

Take Your SEO and Content Marketing Strategy to the Next Level with Google Trends

Google Trends helps you understand search trends to optimize keywords, improve SEO, and content for your dropshipping strategy. For example, if “lipstick” is a popular search term, you can add this keyword to your product description or blog post to increase traffic.

Tips for using Google Trends effectively:

• Compare keywords: Use the comparison filter to analyze the popularity of keywords, and select the most searched terms for your products and content.
• Explore trends: Visit “Trending Searches” to stay current on hot topics in real time and by region.

If used properly, Google Trends can be a great source of ideas that can help you attract customers and grow sustainably.

Read more: Dropshipping Business Plan: Build a Strategy for Long-term Success

Create trending content with Google Trends

Google Trends is a great tool to help you quickly grasp the current trends and build timely content. With the dropshipping business model, the “Trending Now” feature lets you promptly detect hot topics. Meanwhile, the “Related Queries” section is a rich source of keyword ideas, supporting flexible content expansion. For example, searching for “resistance bands” can suggest additional topics such as “home workouts”, effectively expanding the content.

Exploit Google Shopping to Catch Up with Trends

Google Shopping is a valuable tool that helps you understand what’s trending, which is especially important for dropshippers. For example, if you search for “winter coats” in November, you might find that there’s a high demand for related products like “heated gloves” or “snow boots.” Use this data to update your products on time, stay on top of trends, and increase sales.

Competitor Analysis with Google Trends

Want to know if you’re leading the market or being overtaken by your competitors? Google Trends gives you a visual way to gauge your brand’s position relative to your competitors. For example, when comparing Printful and Printify, the chart shows that Printful was ahead before August 2022, but then Printify started to catch up. 

This begs the question: What are your competitors doing to grow so quickly? This is an opportunity to analyze and adjust your strategy to avoid being left behind. Additionally, the region map reveals that the two brands are targeting different markets, suggesting that Printify consider expanding into the region where Printful is dominant.

Top 8 potential Google Trends Dropshipping Products in 2025

Looking for high-growth products to start or expand your business in 2025? Here are 8 hot items predicted to have high search volume on Google Trends – ideal suggestions to catch up with market trends.

Laser hair removal products

The keyword “laser hair removal” has maintained a steady search volume over the past 5 years, indicating that this is a potential market for building a sustainable business model. Notable products in this niche include:

• Laser hair removal machine for home use.
• Professional laser hair removal service.
• Hair removal kits include aftercare products, such as exfoliants or soothing creams.

Sunscreen

Sunscreen continues to cement its status as a skincare essential as interest grows yearly. According to data from Google Trends, the term was mentioned in the 2024 Trends Report, with searches in the United States hitting a record high this past summer. 

Through Google Trends' “Related Queries” section, you can capture potential niche segments in the sunscreen market, notably:

• Sunscreen for oily skin.
• Korean skin care products.
• Mineral sunscreen.
• Sunscreen for acne skin.

Exploiting these keywords will help you reach your target audience more accurately and effectively.

Hair dryer comb

Hairdryers have proven to be a long-lasting trend, maintaining a steady level of interest over the past five years. While searches fluctuate seasonally, the overall trend shows an apparent increase, especially towards the end of 2024, when searches for the product peaked in November. To grow, you can capitalize on this wave by:

• Brand development focuses on unique hair dryer comb products.
• Run Google Ads targeting the keyword “Dyson Airwrap” to appear in priority positions.
• Position your product by directly comparing its standout features to Dyson's premium product line.

Houseplants

The “houseplant” trend exploded in 2020 when social distancing prompted many people to invest in their living spaces. However, data over the past 5 years shows that demand fluctuates. This indicates that this is a potential long-term product but is seasonal, often increasing sharply at the beginning of the year, which is essential if you want to maintain stable profits. Understanding the seasonal factor will help merchants optimize revenue sustainably all year round.

Christmas toys

Elf on the Shelf is a widespread holiday phenomenon that has crept into millions of homes with a mischievous elf sneaking around and reporting children's behavior back to Santa Claus.

While this brand is trademarked, you can still tap into the same idea by selecting a wholesale toy and encouraging families to create Christmas traditions. This is a great way to develop a seasonal business with explosive potential.

Silk hood

Over the past five years, silk shower caps have become a popular hair accessory, especially after becoming a TikTok trend. Thanks to their ability to protect hair from frizz and damage, the product has quickly won the hearts of beauty-loving consumers. If you are considering expanding your product portfolio from the traditional shower cap, check out some of the most popular keywords on Google Trends today:

• Silk Cap for Curly Hair
• Satin hood
• Black hood
• Sleeping cap

Specialized food supplements

Search trends for the “supplements” category have steadily grown over the past five years. However, if you dig into specific queries, it becomes clear which product lines attract the most interest. Notable among them are:

• Pre-Workout Supplements.
• Collagen supplement.
• Supports gut health.
• Natural anti-inflammatory.
• Dietary supplements to support weight loss.

Accurately understanding the needs of each segment will help you choose potential niche markets more easily.

Home workout equipment

While gyms are still thriving in many major cities, the demand for at-home workouts continues to grow. According to the Google Trends 2024 report, keywords related to at-home workouts include:

• Exercise.
• Walking indoors.
• 28-Day Aerobics.

This is a tremendous opportunity to tap into the home fitness equipment market. From jump ropes to yoga mats to treadmills, consumers are willing to invest in any product that helps them stay healthy in their living space.

>>> After finding Google Trends Dropshipping products, if you want to build a dropshipping store on Shopify, you can start here. But don't forget to refer to NextSky's Shopify theme collection for an interface that optimizes conversion, is suitable for each industry, and is easy to customize according to your own brand style.

Notes when using Google Trends for Dropshipping

• Understand search demand: Google Trends is valuable, but highly seasonal. When using it for dropshipping, you must analyze search intent to understand what customers want correctly. For example, the keyword "hand sanitizer" skyrocketed during the pandemic. If you catch it quickly, you can expand related products such as wet wipes or face shields.
• Choose the right keywords: A slight change in how a keyword is written can significantly impact results. For example, “solar-powered lights” (with a hyphen) will yield different results than “solar powered lights” (without a hyphen). So, test multiple keyword variations to spot potential trends and optimize your strategy.
• Combine multiple analytics tools: Google Trends tells you what's trending, but to get a deeper understanding of your market and competitors, you'll want to combine it with Google Ads, Google Analytics, or other analytics tools. This will help you make better decisions to optimize your marketing.

Read more: How to Start Dropshipping – A Step-by-Step Guide

Google Trends Dropshiping is an indispensable tool in building and developing a dropshipping model to make strategic decisions accurately and promptly. This article from NextSky will help you effectively exploit the tool to optimize business operations and enhance competitive advantages.