21 Best Shopify Themes For Your New eCommerce Store (Paid + Free)

In this guide, we present more than 21 of the best Shopify themes for 2025, each offering unique features and styles to help you create an engaging and effective online store. Whether you're just starting or looking to refresh your existing site, these themes provide the versatility and functionality you need to thrive in the eCommerce world.

Best Shopify themes for e-Commerce website (free themes)

1. Dawn

Dawn is the most popular free theme, with over 12,000 five-star reviews. It offers fast loading speeds and easy customization, making it perfect for startups wanting to build a professional store without coding.

Price: Free

Key features

• Achieves Lighthouse scores of 93–96 on mobile and 99+ on desktop, delivering a smooth browsing experience.
• Mega menu, predictive search, sticky header, and infinite scroll allow customers to discover products continuously.
• Quick buy, colour swatches, image zoom, and video embeds help customers make faster and more informed purchasing decisions.
• Lookbook system, promo tiles, cross-selling, and in-cart upsell optimize conversions at every step.
• Ready for Flex Sections and AI content blocks (2025 version).

Pros

• Minimalist design makes products stand out, and images appear sharper.
• A load time under 1.5 seconds helps reduce bounce rate by about 25%.
• Regularly updated by Shopify, ensuring excellent compatibility and support for the new semantic search.
• An open structure allows flexible customization for each brand.

Cons

• No built-in countdown timer or wishlist.
• Some minor bugs in older versions have been fixed in the 2025 update.

Ideal for

• Startups and small stores are prioritizing cost optimization.
• Fashion and beauty brands that need sharp images and clean layouts.

Read more: Shopify Dawn theme: A-Z Guide to Building a High Converting Store

2. Horizon

Horizon is Shopify’s newest free theme (released in Summer 2025), standing out with deep customization thanks to 8-level Flex Sections nesting, which enables unique drag-and-drop layouts.

Price: Free

Key features

• Built-in AI generator for banners and promo tiles — create visuals faster without external tools.
• Flex Sections with 10 industry presets (e.g., skincare, home) let you build professional layouts in minutes.
• Semantic search, combined listings, and slide-out cart deliver a seamless shopping experience.
• Before/after sliders, lookbooks, 3D models, and stock counters make content more visual and interactive.

Pros

• Despite being free, it offers the most powerful customization among free themes — allowing you to create the exact layout you want easily.
• Desktop speed 99, mobile 87–91 — stable performance even with heavy content.
• Saves ~50% on app costs thanks to many built-in features.
• Fully compatible with Shopify Editions 2025 — future-proof.

Cons

• A mobile score can drop if too many heavy sections are used — it requires reasonable content optimization.
• Community support is still limited, so you’ll rely mostly on official documentation.

Ideal for

• Stores that want creative, unique designs while keeping the budget at zero.
• Brands prioritizing dynamic content and high-interaction experiences.

3. Refresh

Refresh delivers a clean, intuitive, and visually appealing interface, perfect for stores that want customers to feel comfortable from their very first visit. It creates a fresh and professional impression without excessive effects.

Price: Free

Key features

• Speed scores: 80–90 on mobile, 90+ on desktop.
• Promo banners, enhanced search, and mega menu make finding and viewing products easier.
• Ingredient lists, colour swatches, and video hotspots make product information more visual.
• Cross-selling, in-cart notes, and in-store pickup support a seamless checkout process.
• Includes AI recommendations and basic Flex Sections for quick content optimization.

Pros

• Clean, optimized code — better SEO right from the foundation.
• Eye-catching testimonial design — increases engagement by ~30%.
• Regularly updated and fully mobile-responsive — improves user experience.
• An excellent choice for stores with primarily mobile traffic.

Cons

• Lacks urgency tools like countdown timers — you’ll need to install apps if you want them.
• Minor cart bug still present; needs an update for full stability.

Ideal for

• Health & beauty stores that need detailed product information.
• Small stores prefer a clean and straightforward interface.

4. Spotlight

Spotlight focuses on showcasing product images directly and boldly — ideal for stores that want to make a strong first impression on their homepage. It helps customers concentrate on hero products with a visual and lively experience.

Price: Free

Key features

• Speed: 99 on desktop, 96 on mobile — high-speed page loads.
• Quick buy, product videos, and sticky header make the purchase journey smoother.
• Colour swatches, size charts, and galleries help customers evaluate products clearly.
• Promo banners, cross-sell, and predictive search effectively boost conversions.
• Flex Sections optimized for small catalogues — easy layout arrangement.

Pros

• A heavy focus on imagery — it grabs attention immediately.
• High speed reduces bounce rate by ~20%; setup takes under 1 hour.
• Smooth support for AI blocks — faster content creation.
• Ideal for quickly testing ideas and rapid iteration.

Cons

• No built-in wishlist or bundling — requires additional apps to expand features.
• Structure works best with small catalogues; limited scalability for vast stores.

Ideal for

• Fashion brands need a quick launch.
• Small stores that prioritize imagery.

Read more: Shopify Spotlight Theme: Is It The Best Choice for You?

5. Craft

Craft is designed specifically for handmade and artisanal products, highlighting the unique value of each item. Its minimalist yet refined interface feels warm, personal, and professional, helping customers browse and decide with ease.

Price: Free

Key features

• Speed: 93 on mobile, 99 on desktop — fast even with many images.
• Image galleries, narrative sections, and zoom features effectively display products clearly and emotionally.
• Colour swatches, product tabs, and promo tiles keep information tidy and easy to digest.
• A blog system, cross-selling, and sticky cart support a smooth purchasing flow.
• Flex Sections built for visual storytelling — create deeper, more meaningful layouts.

Pros

• Clear content presentation increases time on site by up to 40%.
• Optimized for handmade items — beautifully highlights details and craftsmanship.
• New semantic search significantly improves product discovery.
• Flexible structure — easy to expand and customize.

Cons

• No pre-built presets — you’ll need time to build your own layout.
• Forum support can be slow — technical responses may take longer to arrive.

Ideal for

• Handmade and home decor brands want a personalized gallery-like space.
• Small stores that prioritize storytelling to showcase product value.

Read more: 31+ Stunning Free Shopify Themes For Any Online Store

Best Shopify themes for eCommerce website (paid themes)

1. Agile

Agile targets high-volume stores while maintaining fast and stable performance. It strikes a perfect balance between speed and luxurious design — especially suited for fashion and beauty.

Price: $320 one-time

Key features

• Speed: 92–95 on mobile, 99 on desktop — extremely smooth browsing.
• 5 presets (Glamour, Gorde, Obik, Serums, Brana) + mega menu for fast, beautiful setup.
• Lookbooks, before/after sliders, and video hotspots boost interaction.
• Countdown timers, trust badges, and sticky cart drive conversions effectively.
• Flex Sections + Horizon 2025 AI personalization for deep, site-wide customization.

Pros

• Boosts conversion 28–35% with visually compelling product presentation.
• 24/7 support (response within 1 hour) + 100% rating.
• Lifetime updates + many built-in features reduce app dependency.
• Highly flexible structure works across fashion, beauty, and more.

Cons

• A higher price may not suit small startups.
• Deep customization still requires a developer.

Ideal for

• High-volume fashion and beauty brands.
• Businesses scaling B2B/DTC with seamless, personalized experiences.

2. Purity

Purity is a minimalist theme designed specifically for beauty and skincare, making products stand out instantly. Its elegant interface, combined with high speed, creates a smooth, premium feel.

Price: $250 one-time

Key features

• Speed: 90–94 on mobile, 98 on desktop — fast and smooth.
• Ingredient panels, colour swatches, and zoom for clear product info.
• Promo banners and slide-out carts enhance interaction and checkout flow.
• Before/after sliders and testimonials build trust and showcase results.
• Flex Sections + AI skincare content for innovative, personalized layouts.

Pros

• Increases engagement to ~30% with a clean, product-focused design.
• Mobile-first approach significantly reduces bounce rate.
• Set up in under 2 hours — saves deployment time.
• Lifetime updates ensure long-term stability.

Cons

• Only one preset, limited style variety.
• Not ideal for extensive catalogues — best for focused product ranges.

Ideal for

• Beauty/skincare brands centred around specific products.
• Niche stores need a refined, scalable UX.

3. Hyper

Hyper is designed for large stores with extensive product catalogues. It handles complex data while maintaining stable performance and easily scales with physical inventory and POS systems.

Price: $400 one-time

Key features

• Speed: 89 on mobile, 99 on desktop — smooth even with massive catalogues.
• Wholesale pricing and quick order lists simplify B2B ordering.
• Deep AI recommendations and Flex Sections enable bright, flexible product display.
• Countdown timers and sticky carts effectively drive purchases and retention.

Pros

• Handles over 10,000 SKUs without lag, making it perfect for large-scale stores.
• Conversion-focused features boost conversion rates by 20–30%.
• Developer-friendly — easy to customize and extend.
• Regularly updated to stay compatible with the latest Shopify features.

Cons

• Higher price — not ideal for small startups; budget carefully.
• Slight learning curve — beginners need time to get comfortable.

Ideal for

• DTC and B2B brands with large product volumes.
• Businesses want to leverage AI for an optimized shopping experience.

4. Zest

Zest focuses on a mobile-first experience, delivering smooth, intuitive interfaces for phone users with a touch-friendly design.

Price: $330 one-time

Key features

• Speed: 92–95 on mobile, 99 on desktop — stable browsing performance.
• Touch swatches and swipe galleries make mobile interaction feel natural.
• Countdown timers and image mega menus increase engagement and intuitive navigation.
• Multilingual support and age verification meet the needs of the international market.
• Mobile-dedicated AI blocks for fast layout optimization.

Pros

• Reduces bounce rate by ~22% thanks to smooth, mobile-focused experience.
• 5 ready-made presets — easy and quick customization.
• Powerful built-in urgency tools effectively drive conversions.
• 99% rating reflects high stability and customer satisfaction.

Cons

• Limited number of sections — extensive catalogues may struggle with layout variety.
• Mid-range price — not the most budget-friendly option.

Ideal for

• Beauty or jewelry brands prioritizing mobile experience.
• Young, trendy brands want a modern, vibrant interface.

5. Sleek

Sleek offers a minimalist, elegant design — perfect for stores aiming for a premium, high-end look. It keeps the interface clean and professional.

Price: $350 one-time

Key features

• Speed: 88 on mobile, 98 on desktop — smooth even with heavy content.
• Bundle blocks and video embeds make product presentation lively and conversion-friendly.
• Before/after sliders and lookbooks help tell the brand story visually.
• Quick-buy and sticky cart streamline the purchase journey in just a few taps.
• Integration with Horizon + AI generation for fast, consistent layouts.

Pros

• Clean, premium aesthetic builds trust and sophistication.
• Highly flexible sections support creative, editorial-style layouts.
• Strong performance and regular updates ensure long-term reliability.
• Excellent for storytelling and lifestyle brands.

Cons

• Slightly fewer built-in sales tools compared to conversion-heavy themes.
• May require additional apps for advanced upsell/cross-sell features.

Ideal for

• Lifestyle brands follow an editorial style.
• Stores need high-end UX and a strong focus on aesthetics.

6. Blum

Blum delivers excellent performance and high-quality design at an affordable price — ideal for small to medium-sized stores that want to optimize costs without sacrificing style.

Price: $170 one-time

Key features

• Scores 99 on both mobile and desktop — lightning-fast and seamless.
• Full-width sections and lookbooks elegantly present fashion collections.
• Countdown timers and promo banners create urgency and boost engagement.
• Schema markup and mobile-first indexing improve SEO, especially for mobile search traffic.
• Flex Sections + AI SEO tools for fast, effective content optimization.

Pros

• Boosts conversion 12–18% thanks to an intuitive layout and high speed.
• Strongly mobile-optimized — perfect for the 67% of traffic coming from phones.
• Setup takes only 2–3 hours — launch faster.
• Flexible enough for many different niches.

Cons

• Technical support responses can be slow.
• Limited presets (only four styles) — sometimes requires manual tweaking.

Ideal for

• Fashion startups wanting a professional impression on a budget.
• Stores aiming for a premium design at an affordable price.

7. Impulse

Impulse is designed to handle stores with extensive collections, displaying products and promotions clearly and visually.

Price: $400 one-time

Key features

• Speed: 82 on mobile, 98 on desktop — stable performance despite high product volume.
• Promo banners and urgency timers create emphasis and drive purchases.
• Sub-collections and video backgrounds present products in a visually rich, emotional way.
• Comes with three presets and clean SEO code for fast deployment and search friendliness.
• Semantic filters and AI recommendations streamline the product discovery process.

Pros

• Can increase AOV by ~20% thanks to image-focused content organization.
• Excellent for extensive catalogues and multiple product groups.
• Compatible with Horizon — easy access to Shopify’s newest features.
• Reduces cart abandonment by ~15% through strong product display.

Cons

• Mobile sometimes crops images aggressively — requires proper image optimization.
• The layout is fixed, which limits deep customization.

Ideal for

• High-end fashion brands or visual-heavy brands that love bold presentation.
• Stores running frequent promotions and wanting to maximize engagement.

Here is the complete and accurate English translation of the remaining themes:

8. Prestige

Prestige features a luxurious and highly professional design, making it perfect for high-end brands. It instantly conveys a premium feel through its interface, elevating brand image with minimal customization needed.

Price: $400 one-time

Key features

• Speed: 85 on mobile, 98 on desktop — ensures smooth performance even for image-heavy stores.
• Product hotspots and lookbook galleries help tell product stories in a vivid, engaging way.
• Mega menu and swatch filtering provide straightforward navigation and fast product filtering.
• Multilingual EU support and promo pop-ups make international expansion easier.
• Flex Sections, combined with AI personalization, enable interface optimization for different customer segments.

Pros

• Increases perceived trust by ~25% in the luxury segment thanks to clean layout and sharp imagery.
• Exceptional handling of videos and lookbooks — ideal for building a premium brand image.
• 99% rating reflects outstanding stability and quality.
• A fast and responsive support team — issues are resolved quickly.

Cons

• Theme structure is quite rigid, limiting complex customizations.
• Image resizing still needs to be done manually, which can be a time-consuming process.

Ideal for

• Luxury fashion and jewelry brands need a refined, image-focused experience.
• Brands are planning to expand into international markets.

Read more: Shopify Prestige Theme: Review, Features, Examples

9. Symmetry

Symmetry organizes content with exceptional structure, making it ideal for stores with extensive catalogues and multi-level collections. It helps customers find products quickly, delivering a seamless and intuitive experience.

Price: $380 one-time

Key features

• Speed: 96 on mobile, 97 on desktop — fast and stable browsing.
• Multi-level mega menus and infinite scroll enable seamless product discovery.
• Lookbooks, colour swatches, and size guides present products clearly and visually.
• Predictive search and reorderable rows improve search efficiency and layout control.
• AI discovery optimizes inventory handling — especially useful for large-scale stores.

Pros

• Boosts engagement by ~30% thanks to smart navigation and flexible layouts.
• A developer-friendly structure enables deep customization without conflicts.
• Excellent EU translation system — supports smooth international expansion.
• Smart filtering enables customers to find products more quickly and accurately.

Cons

• Support response time is slow — technical requests may take longer.
• Limited footer options reduce layout flexibility in that area.

Ideal for

• Large retail chains manage complex catalogues.
• Omnichannel businesses with both physical and online stores.

10. Broadcast

Broadcast focuses heavily on storytelling, seamlessly blending images, videos, and blog content to create a cohesive narrative. It connects products with narrative, helping customers better understand and connect with the brand.

Price: $400 one-time

Key features

• Speed: 81 on mobile, 97 on desktop — maintains stable performance across devices.
• In-menu promotions and sticky drawer improve navigation and click-through rates.
• Text-product blocks and hover effects add depth to product content, enhancing its visual appeal.
• Gift options and pre-order functionality support flexible sales campaigns, enabling seamless customization and enhanced customer experiences.
• AI narrative blocks make brand storytelling smoother and more engaging.

Pros

• Increases time on site by ~40% thanks to compelling content structure.
• An exceptionally smooth mobile experience — ideal for high mobile traffic.
• The shoppable stories format drives natural conversions.
• Regularly updated to maintain performance and stability.

Cons

• SEO is not fully optimized out of the box — may require additional tweaks.
• Support response is slow, especially for technical questions.

Ideal for

• DTC lifestyle brands that prioritize storytelling.
• Stores focusing on mobile-first experiences.

Read more: Broadcast Theme Shopify: In-Depth Review & Top Features

11. Be Yours

Be Yours is lightweight and extremely easy to set up, making it perfect for dropshipping or single-product stores. It saves setup time and allows quick ad launches while maintaining a beautiful design.

Price: $320 one-time

Key features

• Speed: 79 on mobile, 97 on desktop — stable user experience.
• Infinite scroll and colour swatches make browsing smooth and intuitive.
• Image hotspots and embedded videos highlight product details and boost interaction.
• Pre-order and countdown timers create a sense of urgency and encourage timely purchases.
• Basic semantic search helps customers find products quickly and easily.

Pros

• Boosts conversion by ~15% for dropshipping stores thanks to a seamless experience.
• Setup takes under 2 hours — saves significant launch time.
• Flexible for various catalogue sizes, from single-product to multi-product stores.
• High ratings in single-product use cases prove its reliability and effectiveness.

Cons

• Mobile PageSpeed only reaches 59 — requires extra optimization for smoother mobile performance.
• Limited AI and Flex Section features — deep customization is somewhat restricted.

Ideal for

• One-product dropshipping stores want fast, effective launches.
• Beauty or tech brands that prioritize clean, intuitive design.

Here is the complete and accurate English translation of the remaining themes:

12. Taiga

Taiga is optimized for stores with heavy video content, delivering breakneck loading speeds even with media-rich pages. It brings products to life, creating a visually immersive and engaging experience for customers.

Price: $490 one-time

Key features

• Ultra-fast loading: 0.8s on mobile, 0.74s on desktop — smooth performance even with heavy videos.
• Video backgrounds and animations make content dynamic and captivating.
• Slide-out cart and promo badges support seamless shopping and boost engagement.
• Mega menus and swatch filters enable fast and intuitive product navigation.
• AI-powered video embeds optimize playback and enhance user experience.

Pros

• Reduces bounce rate by ~25% on video-heavy websites.
• 3 ready-to-use lifestyle presets for quick, beautiful deployment.
• High ROI thanks to immersive UX — especially suited for adventure/outdoor brands.
• Fast, responsive support.

Cons

• Deep customization requires a developer — not a beginner-friendly option.
• The price is relatively high compared to regular themes.

Ideal for

• Brands focused on outdoor/video-heavy content.
• Websites prioritizing fast, immersive UX.

13. Concept

Concept is a highly flexible theme that allows store owners to change layouts efficiently based on their business needs. It supports testing multiple ideas without affecting the overall structure.

Price: $380 one-time

Key features

• Speed: 47 on mobile, 58 on desktop — stable for basic experience.
• Tabbed mega menus and video support make layouts more visually appealing.
• Drag-and-drop blocks + upsell features for fast layout customization and conversion optimization.
• Nested navigation and infinite scroll encourage continuous product discovery, allowing users to explore and discover new products.
• AI product blocks provide intelligent, flexible recommendations.

Pros

• Increases engagement by ~30% thanks to a visual and intuitive layout.
• 2 flexible presets for fast, beautiful setup.
• Easy custom page creation — no deep technical knowledge required.
• High ratings reflect creativity and user attraction.

Cons

• Mobile performance is on the lower side and requires additional optimization.
• Flex Sections and AI blocks are not fully featured — some advanced functions are limited.

Ideal for

• Fashion brands want strong storytelling and standout presentation.
• Stores need moderate modular flexibility.

14. Enterprise

Enterprise is built for large retail chains, supporting inventory sync and region-based sales management. It efficiently coordinates promotions and product management across multiple stores.

Price: $380 one-time

Key features

• Speed: 58 on mobile, 94 on desktop — stable across devices.
• Mega menu banners and quick-view for faster, more intuitive browsing.
• Smart filters and stock counters improve inventory management and the shopping experience.
• 3 presets + multilingual support — easy to deploy across markets.
• AI widgets optimized for large stores — imaginative and flexible product display.

Pros

• Boosts sales by ~20% thanks to intelligent widgets.
• Seamless omnichannel POS integration (online + physical sync).
• 99% rating reflects high stability and reliability.
• Developer-friendly — easy to customize.

Cons

• Support can be slow (often ~1 week response time).
• Mobile experience needs further optimization for smoothness.

Ideal for

• B2B stores with large SKU volumes, particularly in the electronics sector.
• Brands need to synchronize inventory between online and physical locations.

15. Stiletto

Stiletto features a bold, eye-catching design — perfect for limited-edition launches or flash sales. It creates urgency and grabs attention from the very first second.

Price: $380 one-time

Key features

• Speed: 71 on mobile, 87 on desktop — stable browsing experience.
• Slide-out cart and low-stock alerts encourage fast purchases.
• Icon-rich mega menus and infinite scroll for smooth, intuitive navigation.
• Hotspots, lookbooks, and swatches highlight product details and visuals.
• AI editorial blocks help create creative, engaging content.

Pros

• Increases sales by ~20% with smart urgency widgets.
• Omnichannel POS support for seamless online/offline sync.
• 99% rating reflects excellent stability and reliability.
• Highly developer-friendly for custom needs.

Cons

• Support response can take up to 1 week.
• Mobile performance needs additional optimization.

Ideal for

• Luxury beauty brands want dramatic product storytelling.
• Campaigns need substantial visual impact and urgency.

Read more: Stiletto Shopify Theme: Review, Features, Example Stores

16. Local

Local is a specialized theme for food & retail, ideal for stores combining online sales with physical locations. It supports community features and seamless online/in-store experiences.

Price: $360 one-time

Key features

• Performance: 81 mobile, 97 desktop; ~1.2s load time.
• Store locator, event calendar, and age-verifier pop-up for physical retail support.
• Sign in with Shop, enjoy gift wrapping, and browse stock counters to enhance your shopping experience.
• Nutritional facts, shipping info, and over 30 sections for in-depth product display.
• Flex Sections + AI localization for multi-region expansion.

Pros

• Seamless POS integration — boosts omnichannel sales by ~25%.
• 4 food-optimized presets for fast, easy customization.
• EU-ready + high ratings from retail users.
• In-store pickup effectively reduces cart abandonment.

Cons

• Load time can reach 4.6s if images/scripts aren’t optimized.
• Heavily focused on food/retail — less flexible for other niches.

Ideal for

• Food, drink, and restaurant brands with multiple physical locations.
• High-volume retail needs community-building and in-store support features.

Read more: Shopify Local Theme: Is This a Paid Theme Worth Using?

What makes a great Shopify theme?

A great Shopify theme should not only look good, but also serve the needs of your store. However, there are some core elements that any merchant should look for:

• Perfectly responsive design: While most themes advertise mobile support, you should still test live on multiple screen sizes to ensure the layout is harmonious and the experience is seamless.
• Powerful customization without code: A good theme should give you full creative control over the layout, adding/removing sections, adjusting navigation, all within an intuitive drag-and-drop interface.
• Pre-built sales features: Tools like discount labels, promotional banners, email popups, and product recommendation areas all help drive conversions and increase revenue.
• Streamlined checkout: A great theme should make checkout easy, clear, and minimally disruptive to drastically reduce cart abandonment.
• Optimized performance: Fast loading speeds, solid layouts, and a smooth experience are a must to retain customers and reduce bounce rates.