Focal Theme Shopify: Review, Pros and Cons, Features, Example Stores

As someone new to online business, finding a Shopify theme that suits your business is challenging. There are hundreds of them with all kinds of features and designs.

The Focal Shopify Theme stands out as a modern and versatile option, designed to enhance your online store's aesthetics and functionality. In this comprehensive review, we'll explore the theme's key features, highlight its pros and cons, and showcase example stores that have successfully used the theme.

Focal Theme Shopify Introduction

• Rating: 95% positive review
• Price: $320
• Best for: Fashion, Accessory, Technology

The Shopify Focal Theme is a premium Shopify theme developed by the famous Shopify developer Maestrooo. Apart from Focal, they have developed several top Shopify themes on the Shopify Theme Store including, Prestige, Impact, and Warehouse. As expected from such a big name, Focal is another masterpiece from them.

Focal embraces a modern bold grid-style theme. It helps the theme achieve a neat look and become easy to navigate. 

The theme is packed with more than 20 built-in sections so you can create your own perfect landing page. There are tons of sales features and marketing features built into the theme so you can grow your business without extra cost from apps.

Focal Theme Shopify 4 Styles Review

We'll delve into each style's unique features and design elements, providing insights into how they can enhance your online store's visual appeal and functionality. 

Carbon

The Carbon style embraces a minimalist design with clean, clear-cut rectangles, contrast colors, and bold fonts. It suits businesses that want to portray themselves as current such as a smart device store, or a technology accessory store. 

The layout of the homepage was built mainly to make a fast impression on customers about the products and what is trending at the moment.

Ivory

The Ivory style somewhat resembles Carbon but with a few tweaks. Its block is slightly rounded, giving the style an overall softer feeling while retaining the modern feeling. The style also only uses one primary color, which embraces further the warm, cozy, and comfortable feeling.

Quartz

Quartz also has a modern, minimalistic style but it also mixes in some classic, luxury elements in it. It uses an elegant, slim font for titles while keeping the color scheme as simple as possible.

The combination of big high-quality images and a thin font creates a contrast that draws the attention of visitors.

Sapphire

The Sapphire is another style that embraces the luxury vibe. However, instead of combining with elements to become another style for serious, high-end products, Sapphire decides to go the other way and add a fun, chic, casual vibe to it.

This is actually an interesting combination. It helps create a sense of closeness and familiarity for customers while maintaining a sense of luxury and high quality.

Focal Theme Shopify Pros and Cons

Focal Theme Shopify Pros 

Clean design: The theme is clean and modern thanks to the grid-based design, making it easy to use for both you and your customers.

Packed features: There are more than enough sales and marketing features packed into themes for you to grow your store.

Free trial forever: You can add the theme to your store and edit how much you want without having to pay. You only have to pay a one-time cost whenever you are happy with it and decide to publish it.

Various customization options: With 4 styles, more than 20 unique sections, and endless customization options, you have more than enough freedom to customize your theme to fit your brand.

Advanced Product Display Options: With features like image hotspots and lookbooks, Focal allows you to showcase products creatively and engage customers with interactive content.

Focal Theme Shopify Cons

Cost: As a premium theme, Focal requires an initial investment, which might be a consideration for smaller businesses or those with tight budgets.

Complex Setup for Beginners: While the theme offers extensive customization options, setting it up to fully leverage its features can be challenging for users without prior experience.

Potential Performance Issues: With advanced features and high-quality imagery, there might be a risk of slower performance if not optimized properly

Focal Theme Shopify Key Features

Focal offers extensive customization options, responsive design, and interactive elements like image hotspots and lookbooks to elevate the shopping experience. 

1. Cart and check out features

Focal's cart and checkout features provide a seamless and user-friendly experience, reducing friction in the purchase process. With quick checkout options and a simplified design, customers can easily complete their purchases. This helps to reduce cart abandonment and increase conversion rates.

2. Image Hotspot

The image hotspot feature allows you to add interactive markers on product images that provide additional information or link to other products when hovered over. This enhances the browsing experience by offering detailed insights and encouraging customers to explore related products.

3. Product options

This feature allows you to display multiple variants of a product, such as different sizes, colors, or styles, directly on the product page. It simplifies the shopping process by letting customers select their preferred options without navigating away.

4. Lookbooks

Lookbooks showcase your products in styled collections, providing inspiration and context for how items can be used or worn together. This feature helps engage customers by creating a lifestyle narrative around your products.

5. Trust badges

Trust badges are icons or seals displayed on your site to reassure customers about security, quality, and reliability. They help build confidence in your store, reduce buyer hesitation, and increase conversions by reinforcing trust in your brand.

6. Cross-selling

Cross-selling features recommend complementary products to customers during the shopping or checkout process. This encourages customers to add additional items to their cart, increasing the average order value and overall sales.

7. Product Recommendations

Product recommendation features use browsing behavior and purchase history to suggest items that customers might be interested in. By personalizing the shopping experience, this feature enhances customer engagement. 

They will be placed along the customer shopping journey while they check product information, check their cart, and check out.

8. Retina support

Focal's retina support ensures that your store's images are displayed in high resolution on retina screens and other high-definition displays.

This feature enhances the visual quality of your products, providing crisp and clear images that attract and engage customers. This makes your store look more professional and appealing across all devices.

Successful Example Stores Powered By Focal Theme Shopify

With its modern design and customizable features, the Focal theme has helped businesses showcase their products effectively and enhance the shopping experience. 

In this showcase, we highlight example stores that have utilized the Focal theme to achieve remarkable success, offering inspiration and insights for your own e-commerce journey.

Homere

Homere is an online retail platform specializing in high-quality, stylish home décor and furniture. The store offers a curated selection of products designed to enhance living spaces with modern and elegant aesthetics. 

Mogli Martini

Mogli & Martini is an online boutique specializing in luxury fashion and accessories. The brand is dedicated to offering high-quality, stylish pieces that blend timeless elegance with modern trends.

Mogli & Martini focuses on providing curated collections that cater to discerning customers looking for unique and sophisticated fashion statements.

Shop Kurier

Kurier is an online retailer specializing in high-quality backpacks and bags designed for modern, on-the-go lifestyles. The brand focuses on creating functional and stylish products that cater to the needs of commuters, travelers, and outdoor enthusiasts, offering a perfect blend of practicality and aesthetics.

Lostine

Lostine is a design company and online retailer specializing in handcrafted home goods and furniture that emphasize quality, craftsmanship, and timeless design. The brand focuses on creating products that blend functionality with aesthetics, offering unique pieces that add character and warmth to any space.