Purity vs Eurus: Which Shopify Theme Is Right for Your Store?

Purity vs Eurus are two standout themes on the Shopify store, each offering a unique design style tailored to different business goals. If you're looking for the right theme for your online store, this article from NextSky will guide you to the best choice.

Purity vs Eurus: User interface and user experience

Purity Theme

Purity is built on a minimalist yet profound style. Thanks to the use of a spacious layout, a pure white background, and a modern sans-serif font, sellers elevate their products in the eyes of consumers. This design is especially suitable for brands emphasizing aesthetics, such as fashion, cosmetics, and interiors…

Not only outstanding in its sophisticated design, Puritty offers users a smooth experience throughout the web surfing process with attractive effects such as smooth scrolling, hover effects, and animation when loading pages to bring a convenient personalized shopping journey.

Eurus Theme

Meanwhile, Eurus follows the direction of building a diverse experience, serving many industries through preset styles such as Puff, Breeze, Breath, and Swirl. The theme of Eurus uses a modern layout, emphasizing intuitiveness and quick navigation.

However, in terms of experience, the theme focuses mainly on features and information display capabilities, so sometimes it lacks a smooth feeling in user interaction. In addition, some transition or hover effects are pretty basic, so they don’t stand out emotionally. 

>>> Regarding overall experience, Purity scores points thanks to the smoothness in each movement. Although Eurus has the advantage of diverse design capabilities, it still lacks the depth in visual emotions that Purity brings.

Purity vs Eurus: Standout Features

Purity Theme 

Below is a list of exclusive features offered by Purity that every store owner should take advantage of:

• Recommended Collection: Purity helps merchants suggest the most relevant collections based on customer behavior, personalizing the shopping experience.
• Sticky Video: Product introduction videos stay visible as users scroll, ensuring no key information is missed.
• Page Product Bundle: Instead of traditional up-selling or cross-selling, this feature lets merchants create product combos directly on the product page to increase the average order value.
• Compare Related Products: A convenient feature that allows customers to quickly compare 2–3 similar items side-by-side within the shopping, without the need to open new tabs.
• Dynamic Testimonial: Customer reviews are enriched with real images, videos, and authentic user experiences, making them more engaging and trustworthy.
• Shop by Step: A guided step-by-step shopping process helps first-time users navigate easily and reduces drop-offs during checkout.
• Suitable Product Finder: A tailored search tool that helps customers find products based on specific preferences, especially useful for categories with many options like cosmetics, furniture, or health supplements.
• Mobile Gesture Close Popup: Users can simply swipe down to close a popup, saving time and improving user experience. This unique feature is rarely seen in other themes.
• Beauty Offer: Explicitly designed for beauty products or services, this feature highlights special promotions, bundled gifts, seasonal deals, and attractive discounts.

Eurus Theme

Eurus offers over 40 customizable sections and multiple marketing tools to help increase your store’s conversion rates:

• Mega Menu: A multi-level menu with clear visual icons that makes it easy for shoppers to navigate various product categories.

• Countdown Timer: A ticking clock adds urgency during flash sales or limited-time promotions, encouraging faster purchasing decisions.

• Sticky Cart: The shopping cart remains visible while users scroll, making it easier to complete purchases.

• Quick View: Let shoppers preview product details from the category page without navigating to a new one.

• Back in Stock Notification: Automatically alerts customers when out-of-stock items become available again.

• Pre-order Option: Enables customers to purchase items not yet in stock, ideal for stores offering exclusive collections or trending products.

>>> Overall, Eurus covers essential features well. However, for those aiming to elevate the shopping experience and leverage advanced conversion tools, Purity stands out thanks to its exclusive features that you won’t find in any other theme on the market.

Purity vs Eurus: Customization

Purity Theme

Purity offers full customization capabilities, allowing users to easily adjust everything from the homepage layout to animation effects using simple drag-and-drop actions.

Thanks to its integration with Shopify OS 2.0, the theme supports direct editing of each section through an intuitive settings theme with clearly organized categories. Even beginners can build a complete homepage within 30 minutes without writing a single line of code.

Eurus Theme

Eurus provides a variety of pre-built layouts and sections tailored for different industries. However, to customize advanced elements like sticky videos or product search filters, users must edit the code manually. This can be challenging for those without technical experience, often limiting their creative freedom in design.

>>> Purity is the ideal choice for those who want flexible design customization without any coding skills. Meanwhile, Eurus is better suited for experienced users who are comfortable working within the constraints of a pre-defined structure.

Purity vs Eurus: Performance comparison

Purity Theme

Purity stands out for its near-perfect page load speed optimization. Built on a lightweight codebase, this theme incorporates various modern techniques such as lazy loading, resource preloading, and CSS/JS file compression to ensure consistently high performance under all loading conditions.

Many store owners have reported a significant improvement in their Google PageSpeed Insights scores after switching to Purity, especially on mobile devices.

Eurus Theme

Eurus is considered one of the fastest-loading themes on Shopify, with an average performance score of 87.17. Its clean structure and flexible layout tailored to various industries make it a versatile business choice. While Eurus does a good job covering essential needs, it is still not as deeply optimized at the code level as Purity.

>>> While both themes are well-optimized, Purity takes the lead thanks to its deep-level code optimization, which is particularly noticeable on mobile performance.

Purity vs Eurus: Support

Purity Theme

Purity stands out thanks to its well-structured documentation, including detailed written guides and intuitive video tutorials. These resources make it easy for users to perform tasks correctly from the very first time. In addition, the NextSky development team is always ready to answer questions via email or a ticketing system throughout the store setup process.

Eurus Theme

Eurus is developed by a reputable company in the Shopify ecosystem and offers an average response time of 24 hours. However, its documentation lacks structure and depth, especially when it comes to advanced customization features.

For users who are unfamiliar with Shopify’s theme, configuring the theme on their own may be challenging and could lead to heavy reliance on the technical support team.

>>> Purity earns points for its clear, easy-to-follow documentation and dedicated support team making it especially friendly for beginners. Meanwhile, Eurus provides fast responses but may pose difficulties for those new to Shopify.

Purity vs Eurus: Pricing

Purity Theme

Purity is priced at $250, a figure that may seem steep compared to other themes on the market. However, when you consider the value it offers, it becomes a wise investment.

The theme comes with a wide range of premium built-in features such as Sticky Video, Recommended Collections, Product Bundles, Dynamic Testimonials, Suitable Product Finder, and Shop-by-Step guidance.

If you were to use third-party apps to replicate these functions, you'd likely spend dozens of dollars each month. With Purity, it's a one-time purchase that ensures your store runs smoothly and efficiently for the long haul.

Eurus Theme

Eurus is priced at $320 and offers a variety of pre-built layouts suited for popular industries like fashion, cosmetics, and home goods. However, to achieve a feature-rich experience comparable to Purity, users often install additional apps, such as sticky videos, interactive quizzes, or product bundles. Over time, these add-ons can significantly increase your operating costs.

>>> If you're looking for a one-time investment that includes a complete set of advanced features without hidden costs, Purity is worth every penny. On the other hand, Eurus may be a better fit for those who don’t mind spending extra later to expand features as needed.

Both Purity and Eurus are high-quality Shopify themes suitable for various online stores. However, each theme is better suited for different needs. This article from NextSky will help you find the perfect theme for your specific goals.