Can You Sell Hair On Shopify? Things You Must Know Before Starting

Yes, you can sell hair on Shopify, including human hair extensions, synthetic wigs, braiding hair, and related products like styling tools and care items. Shopify used to consider selling hair as a risky business but that is no longer the case now.

Shopify’s customizable themes and built-in tools make it easy to create a professional storefront, showcase your products with high-quality images, and provide detailed descriptions to inform your customers.

To succeed, focus on sourcing high-quality hair, offering competitive pricing, and building trust through clear shipping and return policies. Leverage SEO, social media marketing, and influencer collaborations to target your audience effectively, and use Shopify’s inventory and fulfillment tools to streamline operations and ensure a seamless shopping experience.

Why Should You Sell Hair Extension On Shopify?

User-Friendly Platform for Customization

Shopify offers customizable themes and tools tailored for beauty and fashion businesses, allowing you to create a professional and visually appealing storefront. This is perfect for showcasing hair extensions and wigs with detailed product descriptions, high-quality images, and customer reviews.

Streamlined Operations and Scalability

With Shopify's inventory management, payment processing, and fulfillment tools, managing your hair business becomes seamless. As your business grows, Shopify’s scalability lets you add new products, expand to international markets, and handle larger order volumes effortlessly.

Marketing and Sales Tools

Shopify integrates with powerful marketing apps and tools to help you drive traffic and boost sales. From SEO optimization and email marketing to social media integrations and influencer partnerships, Shopify provides the resources needed to effectively target your audience and grow your brand.

How Do You Price Your Hair Extension/ Wigs

Pricing hair extensions and wigs requires a strategic approach to balance profitability with market competitiveness. Start by calculating your cost of goods sold (COGS), including sourcing, production, packaging, and shipping costs. 

Factor in operational expenses like Shopify fees, marketing, and any labor costs for customizations. Research your competitors’ pricing for similar products to ensure your rates align with market expectations while emphasizing your unique value, such as higher quality or exclusive features. 

For instance, premium virgin human hair extensions or handmade wigs can command a higher price than synthetic alternatives.

Additionally, set a reasonable profit margin, typically between 30% and 50%, to ensure sustainable growth. Bundle pricing or discounts, like "buy three bundles, get 10% off," can encourage larger purchases. 

Highlight the perceived value of your products through superior quality, customer service, and branding to justify slightly higher prices than competitors. 

For example, if your COGS for a wig is $50 and you aim for a 40% profit margin, your price could be around $80 after including operational costs. This approach ensures you remain competitive while building a profitable and trustworthy brand.

How To Sell Hair Extensions/ Wigs on Shopify In Just 5 Steps

1. Create your online store

Sign up on Shopify and choose a theme that reflects your brand’s style and target audience. Use customizable templates to design a professional storefront, showcasing your brand’s identity with a clean layout and captivating visuals.

Shopify core plans range from $25/month to $399/month, accommodating different business needs. 

If you are not too sure about which plan you should choose, don’t be worried. Shopify provides a 3-day free trial followed by a $1/month deal for the next 3 months, which should provide enough times for you to have a test run.

2. Set up your product pages

Add detailed product pages with high-quality images from multiple angles. Include descriptions about hair type (human or synthetic), texture, length, origin, and care instructions. Use size charts or comparison guides to help customers make informed decisions.

3. Select your apps and sales channels

Install Shopify apps to enhance functionality, such as inventory management, customer reviews, and live chat. Expand your reach by integrating sales channels like Instagram, Facebook, and TikTok, where hair products are highly visual and shareable.

4. Pick your payment gateway

Choose a secure payment gateway compatible with Shopify, such as PayPal, Stripe, or Shopify Payments. Ensure it supports your location and provides a seamless checkout experience. For international customers, enable multi-currency options to boost conversions.

5. Market your wig store

Leverage social media to showcase your products through tutorials, testimonials, and styling tips. Collaborate with beauty influencers to amplify your reach. Use SEO techniques to improve your search engine ranking and run targeted email campaigns to retain customers and promote new arrivals.

You can check out our detailed guide on how to create a Shopify store for more information.

Conclusion

In conclusion, selling hair extensions and wigs on Shopify is a lucrative business opportunity, supported by the platform's user-friendly features and powerful tools. 

By creating a visually appealing store, setting up detailed product pages, leveraging apps and sales channels, and utilizing secure payment gateways, you can provide a seamless shopping experience for your customers. 

Pair these steps with effective marketing strategies like social media promotions and influencer collaborations to expand your reach and grow your brand. With the right approach, Shopify can help you build a successful hair business that stands out in a competitive market.

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