Top 20 Best Shopify Themes for Services-Based Businesses

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Tony Pham Dec 19 2025

Selling services on Shopify, from consulting and coaching to appointments and digital downloads, calls for a different approach than product-based stores. This guide, NextSky will showcases the best Shopify themes for service businesses, featuring both free and premium options that are optimized for speed, flexibility, and conversions.

Top 20 best shopify themes for services-based businesses

If you're running a service-based business, such as consulting, coaching, appointments, or professional expertise, and want a Shopify theme that truly highlights your intangible offerings, these top picks will help you build trust, showcase your story, and guide visitors toward booking or inquiring with ease.

1. Dawn

Price: Free.
Link: View Dawn on Shopify Theme Store

If you're launching a service business on Shopify and need a reliable, high-performing foundation that highlights your expertise without adding unnecessary costs. Dawn is an ideal starting point. Its clean, focused layouts give space for testimonials and contact forms to stand out, helping potential clients feel trust and connection from the first visit.

Dawn is best shopify themes for services-based

Key features:

Flexible drag-and-drop sections perfect for service portfolios and case studies.
Built-in contact forms and testimonial displays to capture leads effortlessly.
Ultra-fast loading times with a mobile-first design for on-the-go inquiries.
Seamless video and image support to demonstrate your work or client results.
Easy app integrations for booking and scheduling tools.

Best suited for: Startup consultants, coaches, and freelancers who want a professional, adaptable online presence to attract and convert clients quickly.

2. Horizon

Price: Free.
Link: View Horizon on Shopify Theme Store

As your service offerings expand and your needs continue to evolve. Horizon emerges as a forward-thinking choice. This top Shopify theme for service businesses features an intuitive, modular design that adapts seamlessly over time, helping you build detailed, credible pages and encourage consultations from day.

Key features:

AI-assisted section recommendations for faster, smarter customization.
Nested blocks ideal for in-depth service descriptions and FAQs.
Smooth animations and superior mobile responsiveness.
Dedicated galleries and carousels for client testimonials.
Strong SEO foundation with rapid performance.

Best suited for: Expanding coaching practices or agencies needing versatile layouts to showcase multiple services and client stories.

3. Showcase

Price: $380 (one-time payment).
Rating: 96% (146 reviews).
Link: View Showcase on Shopify Theme Store

For service businesses that rely on appointments and a strong visual appeal, such as salons or personal styling services. The Barber preset in Showcase elevates your website into an engaging booking hub. With smooth animations and live demos, it stands out as one of the best Shopify themes for services, helping turn casual browsers into confirmed clients.

Key features:

Industry-specific demos with integrated video and animation for service showcases.
Prominent calls-to-action for bookings and inquiries.
Built-in blogging to establish thought leadership.
Full Online Store 2.0 support with advanced section dragging.
Tools for bundling services or packages.

Best suited for: Appointment-heavy professionals, such as barbers, spas, therapists, or beauty experts, who focus on visual storytelling.

4. Symmetry

Price: $400 (one-time payment).
Rating: 95% positive (375+ reviews).
Link: View Symmetry on Shopify Theme Store

For professional services where precision and trust matter most, Symmetry offers a refined, well-balanced foundation that enhances brand credibility. With fast performance and thoughtfully structured layouts. It is widely regarded as a best Shopify theme for service businesses, helping showcase expertise in a clear, professional, and trustworthy way.

Symmetry is best shopify themes for services-based

Key features:

Highly customizable forms for consultations and quotes.
Optimized clean code ensuring top-tier speed.
Advanced navigation for detailed service menus.
Sections tailored for testimonials and portfolios.
User-friendly editor for ongoing refinements.

Best suited for: Creative agencies, designers, and consultants seeking to establish authority and attract high-value inquiries.

5. Broadcast

Price: $420 (one-time payment).
Rating: 95% positive (261+ reviews).
Link: View Broadcast on Shopify Theme Store

If storytelling is central to your service brand, and you want to create emotional connections through media-rich content. Broadcast stands out as an excellent Shopify theme for services, enabling you to share meaningful insights and nurture relationships that foster long-term client engagement.

Key features:

Ready-made sections for inquiries, about pages, and client spotlights.
Built-in promotional elements like timers for limited offers.
Mobile-optimized with smart upsell suggestions for bundles.
Robust video and lookbook integration.
Adaptable for service tier recommendations.

Best suited for: Lifestyle coaches, mentors, and media-savvy professionals who sell through narrative and visuals.

6. Glozin

Price: $79 (one-time payment).
Rating: 4.89/5 (hundreds of reviews on ThemeForest).
Link: View Glozin on Nextsky

If you're looking for a premium, multipurpose Shopify theme for service business that combines lightning-fast speed with extensive customization and built-in conversion tools, Glozin stands out as one of the best Shopify themes for services.

Key features:

Maximum speed optimization with SEO excellence.
Shoppable videos, variation swatches, and rich media support.
Multiple prebuilt demos adaptable for service showcases.
Customizable sections for testimonials, forms, and portfolios.
Mobile-first design with quick purchases and no extra app needs.

Best suited for: Versatile service providers, agencies, and consultants wanting a high-performing, flexible theme to scale their online presence.

Beyond the themes available on the Shopify Theme Store, Nextsky also offers outstanding premium options. Explore full Glozin theme to find the perfect solution for your business.

7. Highlight

Price: $350 (one-time payment).
Rating: 97% positive (numerous reviews).
Link: View Highlight on Shopify Theme Store

For boutique services with a carefully curated feel, Highlight draws clients in through layered reveals and distinctive design details. The experience feels intriguing and memorable, positioning it as a strong choice among the best Shopify themes for selling services where focused offerings need to stand out.

Key features:

Parallax effects for engaging content progression.
Superior search and sorting for niche selections.
High-level customization for specialized portfolios.
Editorial tools to emphasize expertise.
Streamlined navigation paths.

Best suited for: Niche consultants or creative specialists with premium, limited packages.

8. Expression

Price: $380 (one-time payment).
Rating: 95% positive (strong feedback).
Link: View Expression on Shopify Theme Store

When promoting featured service packages or seasonal offers becomes a strategic priority, Expression excels by highlighting core services. This approach helps businesses attract more attention through clear, intentional focal points.

Expression is best shopify themes for services-based

Key features:

Dedicated promo zones and highlight sections.
Location tools for hybrid or local services.
Multimedia tabs for detailed breakdowns.
SEO enhancements and blogging depth.
Fast-launch conversion layouts.

Best suited for: Program-based coaching or promotional service providers.

9. Tailor

Price: $360 (one-time payment).
Rating: 96% positive (consistent praise).
Link: View Tailor on Shopify Theme Store

If your services rely on rich descriptions and global appeal. Tailor creates a narrative-driven experience with built-in multilingual support. This makes it an ideal Shopify theme for service businesses aiming to reach international clients who value personalization and depth.

Key features:

Text-focused layouts with interactive visuals.
Advanced mega menus and filtering.
Full multilingual capabilities.
Tabbed service variations.
Comprehensive OS 2.0 editing.

Best suited for: Worldwide consultants and detailed advisory services.

10. Triss

Price: $320 (one-time payment).
Rating: 98% positive (industry acclaim).
Link: View Triss on ThemeForest

For beauty and transformation services, the specialized preset in Triss creates an inviting, professional portal. The layout showcases portfolios with clarity and supports seamless booking flows, positioning it as a top Shopify theme for services where trust and visual impact are crucial.

Key features:

Advanced menu search and filtering.
Modern design with sliders.
Portfolio and gallery options.
Strong blogging integration.
Sticky elements for easy navigation.

Best suited for: Salons, estheticians, and personal transformation experts.

11. Retina

Price: $340 (one-time payment).
Rating: 97% positive (high satisfaction).
Link: View Retina on Shopify Theme Store

When client results and feedback are your strongest selling points. Retina places testimonials prominently to reinforce trust and credibility through proven outcomes.

Retina is best shopify themes for services-based

Key features:

Eye-catching testimonial and highlight sections.
Rich media slideshows and galleries.
Video embeds and tabbed details.
Intuitive modern editing.
Focused credibility tools.

Best suited for: Results-oriented coaches and outcome-driven consultants.

12. Kalles

Price: $89 (one-time payment).
Rating: 99% positive (thousands of reviews).
Link: View Kalles on ThemeForest

If multimedia demonstrations bring your services to life, Kalles creates an immersive experience through dynamic visual elements. The theme strikes a balance between flexibility and impact, making it a versatile best Shopify theme for services that rely on vivid, engaging presentations.

Key features:

Rapid loading with full responsiveness.
Lookbooks and thumbnail videos.
Smart bundling recommendations.
3D and flexible layouts.
Extensive customization depth.

Best suited for: Demonstrative services like training or creative workshops.

13. Zeexo 3.0

Price: $89 (one-time payment).
Rating: 98% positive (extensive feedback).
Link: View Zeexo on ThemeForest

For diverse services requiring rapid, tailored setups, Zeexo offers abundant starting points, making it a practical Shopify theme for service-based business scaling quickly.

Key features:

Hundreds of demos for instant launches.
Live builder with custom fields.
Included marketing utilities.
Multilingual readiness.
Broad app compatibility.

Best suited for: Multi-faceted agencies or those offering a variety of professional services.

14. Canopy

Price: $380 (one-time payment).
Rating: 100% positive (top-rated).
Link: View Canopy on Shopify Theme Store

When managing broad service catalogues requires clear and effective discovery, Canopy delivers a supportive framework. The theme stands out as a reliable Shopify services option for established providers seeking structure without sacrificing flexibility.

Key features:

Expansive menus and search enhancements.
Fluid third-party integrations.
Editorial sections for authority.
High-quality visual galleries.
Flexible merchandising.

Best suited for: Comprehensive consulting firms with extensive options.

15. Venue

Price: $350 (one-time payment).
Rating: 93% positive (solid reviews).
Link: View Venue on Shopify Theme Store

If creating an inviting space for event-related or professional services matters. Venue sets a welcoming tone, making it an effective choice for businesses centred on experience-driven offerings.

Venue is best shopify themes for services-based

Key features:

Multimedia-rich homepages.
Swift setup with clear navigation.
Strong action buttons.
Full device optimization.
Testimonial integration.

Best suited for: Event planners and venue-linked professionals.

16. Envy

Price: $380 (one-time payment).
Rating: 100% positive (high acclaim).
Link: View Envy on Shopify Theme Store

For visually driven services, Envy captivates visitors with swift, modern reveals that keep the experience dynamic and engaging. The theme works effectively as a best Shopify theme for service businesses where strong imagery plays a central role.

Key features:

Instant quick views.
Portfolio-focused sections.
Service app harmony.
Sleek modern lines.
Discovery refinements.

Best suited for: Design, photography, or visual consulting.

17. Minimosa

Price: $320 (one-time payment).
Rating: 96% positive (reliable).
Link: View Minimosa on ThemeForest

When customer feedback becomes a driver of growth, Minimosa builds trust by showcasing reviews in a subtle, refined way. As a result, this theme is especially well-suited for services that prioritize long-term relationships and lasting engagement.

Key features:

Large menus and testimonial displays.
Blog and review systems.
Responsive framework.
Layout versatility.
Promotional elements.

Best suited for: Relationship-focused coaching and advisory.

18. Craft

Price: Free.
Rating: 98% positive (community favorite).
Link: View Craft on Shopify Theme Store

For artisanal or heartfelt services, Craft conveys authentic warmth through extended storytelling. The design feels sincere and approachable, making it a charming free Shopify theme for services that value a personal touch.

Key features:

Extended content for narratives.
Genuine media handling.
Suited to focused offerings.
Simple mobile flow.
Straightforward tweaks.

Best suited for: Small-scale personal or creative services.

19. Sense

Price: Free.
Rating: 97% positive (well-regarded).
Link: View Sense on Shopify Theme Store

If clear, instructional delivery defines your services, Sense provides calm precision—a solid free option among Shopify themes for services requiring detail.

Key features:

Structured info sections.
Harmonious fast design.
Authority-building blog.
Intuitive paths.
Adaptable wellness focus.

Best suited for: Educational training or wellness guidance.

20. Eurus

Price: $320 (one-time payment).
Rating: 100% positive (333+ reviews).
Link: View Eurus on Shopify Theme Store

Built for speed and mobile-first experiences, Eurus delivers a premium look while remaining easy to customize. This balance makes it a strong Shopify choice for service-based businesses that depend on fast loading and intuitive navigation to turn interest into confirmed bookings.

Key features:

Integrated event scheduling and promotional calendars.
Automatic dark/light mode for enhanced accessibility.
Over 50 dynamic sections for tailored service pages.
Precise filtering for package exploration.
Exceptional mobile performance.

Best suited for: Wellness providers, workshop hosts, and appointment services demanding reliability and flair.

How to choose the best Shopify theme for selling services

When evaluating a Shopify theme for service-based businesses, prioritize the following criteria:

Content flexibility: Support for long-form copy, rich imagery, video, and portfolio sections that clearly communicate your expertise and brand story.
Lead generation features: Built-in forms, clear calls to action, and optional pop-ups to capture inquiries effectively.
Visual storytelling: High-resolution image handling, galleries, and video integration to showcase past projects and client outcomes.
Customization and performance: OS 2.0 compatibility for intuitive drag-and-drop editing, paired with optimized loading speeds to minimize bounce rates.
Reviews and support: Strong user ratings and responsive theme developers for long-term stability and updates.
Mobile responsiveness: A non-negotiable requirement, as most service inquiries originate from mobile devices.

Finally, preview shortlisted themes in the Shopify Theme Store using your own content to assess how well each option adapts to your specific service offering.

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Tony Pham

Hello! I'm Tony Pham, a full-stack Shopify, Magento, and WordPress developer with over 12 years of experience in both front-end and back-end development.

Since 2016, I have been proudly working at Nextsky as the Tech Lead, where I continue to enhance my skills and contribute to exciting projects. One of my proudest works is the Agile theme, which passed Shopify's high standard and is currently available on Shopify Theme Store.

I am passionate about researching new technologies and staying updated with the latest trends in the industry. It not only makes my life more fulfilling and exciting but also allows me to bring better service to clients.