How to Customize a Product Page on Shopify Step by Step

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Tony Pham Jan 22 2026

Customising the Shopify product page is a powerful strategy to transform how customers interact with your products, thereby boosting engagement and sales. In the highly competitive world of e-commerce, a well-optimised product page helps your items stand out by precisely meeting customer needs. In this guide, NextSky walks you through how to customize a product page on Shopify, starting from no-code basics to advanced techniques, complete with pro-level optimisation tips.

Why you should customize your Shopify product page

Shopify's default product page is functional but often generic, limiting your ability to express brand identity or tailor it to specific customer segments. Customising allows you to:

Improve user experience: Rearrange images, descriptions, and CTAs for smoother navigation.
Boost SEO and visibility: Naturally integrate keywords into titles, descriptions, and alt text—similar to optimising the Shopify homepage title or Shopify homepage meta description.
Increase conversion rates: According to Baymard Institute research, optimised product pages can reduce cart abandonment by up to 20% by providing clearer information and stronger trust signals.
Stay ahead of trends: With over 50% of traffic coming from mobile, custom designs ensure full responsiveness and lightning-fast load times.

How to customize a product page on Shopify easily

Method 1: No-code customisation using Shopify's built-in theme editor

If you're new to Shopify or prefer to avoid technical work, the Theme Editor is the ideal choice. This tool lets you edit Shopify pages visually without writing any code, focusing on impactful layout and presentation changes.

Steps to Follow

Step 1: Log in to Shopify Admin → Online Store → Themes → Click Customize on your active theme.

Step 2: Use the top dropdown menu to select Product → Default product (or create a new template for specific products—great for A/B testing variations).

Step 3: The Theme Editor provides a real-time preview. Here you can:
- Edit displayed content: Update page titles, product descriptions, or any related text blocks.
- Customise layout with drag-and-drop: Add, remove, or reorder sections like image galleries, variant pickers, and Add to Cart buttons.
- Adjust the visual style: update colours, fonts, and button sizes to match your brand identity.
- Leverage metafields: Dynamically display technical specs, comparison tables, or reviews in a professional, flexible way.

Example: To edit the homepage or set a product page as the homepage, switch to the Home page view and add a product section directly.

Method 2: Advanced customisation by editing theme code

For those comfortable with code, editing Liquid, HTML, CSS, and JavaScript files offers unlimited flexibility. This method is perfect for building a truly custom Shopify storefront and changing the core page structure.

Basic preparation

Languages used: Liquid (Shopify's templating language) handles dynamic data like product variants. Combine with HTML (structure), CSS (styling), and JavaScript (interactivity).
Always back up first: Duplicate your theme in the admin to protect your live site.

How to edit code

Step 1: Go to Online Store → Themes → For your active theme, click Actions → Edit code.
Step 2: Locate the product template file—usually templates/product.liquid or sections/main-product.liquid (varies by theme). For homepage or other pages, check templates/index.liquid.
Step 3: Duplicate your theme before editing to avoid unintended live-site issues.
Step 4: Make code changes:
- Optimise layout: Implement full-width designs, use CSS Grid or Flexbox for consistent responsiveness across devices.
- Enhance customisation: Add tabs, accordions, or sticky Add to Cart buttons using Liquid (e.g., {% section ''custom-reviews'' %}) for modular sections.
- Technical SEO: Add meta tags in the theme. liquid, use dynamic variables like {{ product.title }} for SEO-friendly titles.
- Improve page speed: Optimise and minify CSS/JS, remove unused assets, and aim for load times under 3 seconds.
Step 5: Preview all changes thoroughly in the Theme preview before publishing to the live site.

Method 3: Use premium themes with built-in advanced features

Choosing the right theme

Prioritise themes compatible with Online Store 2.0 (supports JSON templates and easy section management). Look for these key features:

Drag-and-drop sections for product pages
Built-in SEO tools (easy title & meta description editing)
Mobile-first responsive design following Shopify homepage design best practices and fast loading speeds

Strong recommendations:

Glozin: Focuses on speed, SEO, and deep customisation—ideal for fashion and lifestyle stores.
Agile: Emphasises blazing-fast performance and mobile-first design; easy to customise both homepage and product pages.
Umino: Versatile, supports RTL, great for tech products or heavy customisation.

Steps to Implement

Step 1: Find a suitable theme in the Shopify Theme Store or trusted third-party marketplaces.

Step 2: Install and activate the theme for your Shopify store.
Step 3: Open the Theme Editor and select from pre-built sections like collapsible tabs (accordion), image carousels, banners, or content blocks.
Step 4: Fine-tune the interface via theme settings (colours, fonts, layout, spacing) to perfect the user experience.

Essential elements of a high-converting product page

A well-customised product page balances information, visuals, and persuasion. Based on analysis of hundreds of successful stores, these are the must-have components:

Product title & description: Keep it concise, informative, keyword-rich, and benefit-focused to grab attention instantly.
Images & videos: High-resolution photos from multiple angles, zoom support, 360° spins, and short demo videos. For dynamic products, real-life usage videos dramatically outperform static images.
Pricing & variants: Display pricing transparently, highlight discounts; use visually appealing swatches for colour, size, etc.
Trust signals: Show star ratings, customer reviews, security badges, and clear warranty/return policies to reduce hesitation.
CTA & Add to Cart button: Make it prominent with strong action words like "Buy Now"; implement sticky buttons on mobile for maximum conversions.
Supporting content: Add FAQs, related products, shipping info, and social proof to keep visitors engaged longer.
SEO optimisation: Write compelling Shopify homepage meta descriptions (and product-specific ones), naturally incorporating keywords like "how to edit Shopify pages" or "custom Shopify storefront" to improve search visibility.

Best practices for designing Shopify product pages

Mobile-first approach: With more than half of traffic from mobile, responsive design is non-negotiable. Optimise layouts, font sizes, and button touch targets for mobile, and regularly test with Google's tools.
Strategic, integrated SEO: Naturally distribute keywords like "how to customise product page Shopify" in headings, descriptions, URLs, and image alt text. Use SEO-friendly file names for images to boost image search rankings.
Speed as a competitive edge: Compress images, minify CSS/JS, and enable lazy loading to keep page load times minimal. This is a critical factor in retaining users and increasing conversions.
Data-driven optimisation: Run A/B tests using Shopify apps to compare layouts, CTAs, and content—accurately measure add-to-cart rates and sales impact.
Inclusive design: Ensure WCAG-compliant colour contrast, clear content structure, and screen-reader support so every user enjoys a seamless experience.

Customising your Shopify product page is one of the highest-ROI changes you can make. By following this guide, you'll master how to customise the product page on Shopify to create pages that not only look stunning but also convert visitors into loyal customers. With high-performance themes like Glozin, Agile, or Umino, you'll get built-in speed, SEO, and customisation power right from the start. Happy optimising!

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Tony Pham

Hello! I'm Tony Pham, a full-stack Shopify, Magento, and WordPress developer with over 12 years of experience in both front-end and back-end development.

Since 2016, I have been proudly working at Nextsky as the Tech Lead, where I continue to enhance my skills and contribute to exciting projects. One of my proudest works is the Agile theme, which passed Shopify's high standard and is currently available on Shopify Theme Store.

I am passionate about researching new technologies and staying updated with the latest trends in the industry. It not only makes my life more fulfilling and exciting but also allows me to bring better service to clients.