Mailchimp Shopify Integration: Everything you need to know

Tony Pham Sep 11 2024

Email marketing is an important part of the overall marketing plan of any ecommerce business. By integrating Mailchimp with Shopify, you can enhance your email marketing strategy, automate customer engagement, and drive more sales.

In this guide from NextSky, we will show you everything you need to know about Mailchimp Shopify Integration.

Why you should integrate Mailchimp to Shopify

Shopify is equipped with its own email management system called Shopify Email. While it is a decent app, the feature set of Shopify Email can only satisfy your very basic email needs. Meanwhile, Mailchimp offers more features and automation, which help you save time and work more effectively.

Here are a few highlighted features of Mailchimp:

Automate email campaigns
Product recommendations
Segmentation & targeting
Abandoned cart recovery
Measure campaign performance
Streamline marketing efforts

Granted that Shopify is free and built-in to Shopify while Mailchimp will charge you at one point, Mailchimp’s versatility, extensive integrations, and advanced features make it a worthy consideration.

Mailchimp Shopify integration allows you to seamlessly sync your customer data, purchase history, and site activity between Shopify and Mailchimp, enabling personalized and automated email campaigns that drive sales.

Mailchimp Shopify Integration guide

Step 1: Install the Mailchimp app

Go to the Shopify App Store.
Type “Mailchimp ” in the search bar and search.
Click on the Mailchimp: Email Marketing app.

Click Install.
You will be redirected to your Shopify store to confirm your Mailchimp access requirement, click Install.

Step 2: Log in to Mailchimp account

You need to log in or Create a new Mailchimp account to connect to Shopify.

Read the connection details and click Allow.

Step 3: Check your Sync configurations

Choose the audience in Mailchimp where you want your Shopify data to be synced. This will allow Mailchimp to import customer information, purchase history, and other valuable data for targeted marketing campaigns.

When you are satisfied with everything, click Sync now.

The app will start syncing your data from Shopify data to Mailchimp. The time of the process depends on how much data you have.

When the process is done, you will be able to see the Sync Stats on the Mailchimp app page in your Shopify store.

How to disconnect Mailchimp from Shopify

To disconnect Mailchimp from Shopify, you need to remove the app from your Shopify account and remove API access in Mailchimp.

Remove the Mailchimp app from Shopify

Log in to your Shopify account.
On the left sidebar, click Apps -> Mailchimp: Email Marketing.
Click the three dots on the top right corner -> App settings.
On the Settings page, scroll down to the bottom and click Delete app.

Remove API access in Mailchimp

In your Mailchimp account, click Integrations.
Click Manage.
Click Other connections to see more items in the list. You might have to scroll to see this link.
Click the X next to the Mailchimp for the Shopify application.

In the pop-up modal, type DELETE, and then click Delete to confirm your action.

After you have successfully disconnected MailChimp from Shopify. The data will remain in Mailchimp for 30 days.

How to Import Contact List from Mailchimp to Shopify

Step 1: Export Your Contact List from Mailchimp

Log in to your Mailchimp account.
Go to Audience and select the audience you want to export.
Click on All Contacts and then choose Export Audience.
Mailchimp will create a CSV file containing your contact list, which you can download to your computer.

Step 2: Prepare Your CSV File

Open the downloaded CSV file and ensure that the fields match Shopify’s required format. The key fields typically include first name, last name, email address, and phone number. Save the file once you've made any necessary adjustments.

Step 3: Go to the Shopify Customers tab

Go to your Shopify admin panel and log in with your credentials.

From the Shopify dashboard, click on Customers in the left-hand menu.

Step 4: Import Your Contacts

Click on Import Customers at the top right of the page.
Click Choose File and select the CSV file you exported from Mailchimp.
Click Upload and Continue. Shopify will import your contact list and automatically update your customer database.

Step 6: Review Imported Data

Once the import is complete, review your contacts in the Shopify Customers section to ensure all information is accurate and complete.

Conclusion

Integrating Mailchimp to Shopify can be the big break that your ecommerce business is looking for. Take your time to explore the app and the benefits it has to offer.

If you still have any more questions or conundrums, feel free to contact NextSky for free consulting and solutions for your business.

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Frequently Asked Questions (FAQs)

Can you integrate Mailchimp and Shopify?

Yes, you can integrate Mailchimp with Shopify using third-party apps like ShopSync, Automate.io, or Zapier, which allow you to sync data between your Shopify store and Mailchimp.

How do I import Mailchimp contacts to Shopify?

Export your contacts from Mailchimp as a CSV file, then log in to Shopify, go to the Customers section, click on Import Customers, and upload the CSV file to add your Mailchimp contacts to Shopify

Can I integrate Mailchimp with my website?

Yes, you can integrate Mailchimp with your website using embedded sign-up forms, pop-ups, or direct API connections to collect contacts and sync data for email marketing.

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Tony Pham

Hello! I'm Tony Pham, a full-stack Shopify, Magento, and WordPress developer with over 12 years of experience in both front-end and back-end development.

Since 2016, I have been proudly working at Nextsky as the Tech Lead, where I continue to enhance my skills and contribute to exciting projects. One of my proudest works is the Agile theme, which passed Shopify's high standard and is currently available on Shopify Theme Store.

I am passionate about researching new technologies and staying updated with the latest trends in the industry. It not only makes my life more fulfilling and exciting but also allows me to bring better service to clients.

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