Start Your Own Bath Bomb Business and Make Profits in 2025

Ever fallen in love with the relaxing fizz of bath bombs in your tub? The bath bomb business is booming, making it a perfect low-cost, high-potential opportunity for aspiring entrepreneurs. In this guide, NextSky will walk you through everything you need to build a successful brand and get ready to thrive in 2025.

What is a bath bomb business?

A bath bomb business is an ideal startup choice thanks to its low cost, ease of execution, and growing demand. You can make bath bombs right at home with affordable ingredients, and no heavy machinery or ample space is required.

These colorful spheres have become a staple in self-care routines and have remained popular for years. In fact, according to Google Trends, searches for "bath bomb" have steadily increased over the past 5 years.

Even better, bath bombs are highly customizable, allowing you to develop your signature recipes and stand out in a competitive market. It's a chance to follow your passion and turn it into a sustainable income stream.

See more: Top 26 Best Online Business Ideas Worth Trying Today

Most popular types of bath bombs

As the self-care trend continues, bath bombs have become must-haves in many modern bathrooms. Here are some bestselling types and their ideal customer segments:

• Classic round bath bombs: These colorful, fragrant spheres are the most common, easy to mass-produce, and cost-effective. Great for general consumers, small spas, and local beauty stores.
• Jewelry surprise bath bombs: Brands like Charmed Aroma and Fragrant Jewels have sparked a trend by hiding real rings or necklaces inside, making each bath a treasure hunt. Especially popular with women aged 16–35 who love surprises and thoughtful gifts.
• Glitter and crystal bath bombs: Infused with eco-glitter or natural crystals, these appeal to the mindful-living crowd. Ideal customers: urban women aged 20–35 with higher income, willing to spend on premium wellness products.
• Shaped bath bombs: Think hearts, cupcakes, or Pokémon-shaped bombs—fun and customizable for weddings, birthdays, or gifts. Perfect for kids and parents, and great for partnering with gift shops and event planners.
• Aromatherapy bath bombs: Made with botanical extracts like lavender, eucalyptus, or rose petals, these can help with relaxation, better sleep, or skin nourishment. If you market them for therapeutic use, comply with FDA or equivalent local regulations.

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How to make bath bombs at home

Creating bath bombs is a fun, hands-on project that lets you relax and get creative. With a few simple ingredients and tools, you can craft high-quality bath bombs at home. Here's a step-by-step guide to get you started:

Ingredients:

• 1 cup baking soda
• ½ cup citric acid
• ½ cup Epsom salt
• ½ cup cornstarch
• ¾ tsp filtered water
• 2 tsp essential oils (lavender, eucalyptus, rose, or orange are great)
• 2 tsp carrier oil (jojoba, coconut, sweet almond, or baby oil)
• 2 tsp shea butter (for added moisture, especially for women)
• A few drops of FDA-approved, non-staining food-grade coloring
• Optional: dried flowers, biodegradable glitter, or small "treasures" (like toys or rings)

Tools:

• Mixing bowls
• Whisk
• Bath bomb molds (silicone or metal)
• Bath bomb press (optional for bulk production)

Instructions:

• Mix dry ingredients: In a large bowl, combine baking soda, Epsom salt, and cornstarch. Don't add citric acid yet to avoid early fizzing.
• Prepare wet mix: In another bowl, whisk together water, essential oils, carrier oil, shea butter, and food coloring until smooth.
• Combine gradually: Slowly pour the wet mix into the dry mix, stirring constantly with a whisk. Add citric acid last and mix gently to maintain a crumbly but cohesive texture.
• Test consistency: Grab a handful. If it holds together like damp sand, it's ready. If too dry, add a few drops of water and mix again.
• Mold your bombs: Pack the mixture firmly into molds. If using a press, you'll save time and get consistent shapes. Add dried flowers or a small gift in the center for a special touch.
• Dry and store: Let bombs sit in the freezer for 1 hour or air-dry for 24 – 48 hours until fully hardened. Remove carefully and store in airtight containers to preserve scent and freshness.

Pro Tip: If you're going into full production, invest in an electric or hydraulic bath bomb press to improve consistency and productivity.

Read more: TOP 25 Profitable Wellness Business Ideas for Small Startups

Key questions when choosing ingredients

If you're customizing your formulas, especially with essential oils ask yourself:

• Are the ingredients approved for skincare use in your country?
• Are your dyes and colorants FDA-approved and non-staining?
• Does your supplier clearly label natural/organic ingredients?
• Are your materials eco-friendly and biodegradable?
• Will you use preservatives? How long will the shelf life be?
• Can you label the product as "organic"? Do you have proper certification?
• What are the labeling requirements in your sales and shipping countries?
• Are any ingredients common allergens? (e.g., bergamot oil may cause skin irritation)

How to start your bath bomb business

Step 1: Research & plan

• Study the market: Look at what popular brands like Lush, Da Bomb, or Two Sisters offer, and find the gaps you can fill.
• Define your target audience: Who are you selling to? People seeking relaxation after work? Gift buyers? Parents looking for safe and fun products for kids?
• Start simple: You don't need a huge budget. With $200–$500, you can buy basic ingredients, molds, and packaging. Decide on your pricing, branding, and what makes your product stand out.

Step 2: Legal compliance

• FDA rules: If marketed for beauty or relaxation, no FDA approval is required. But if you claim medical benefits (like pain relief or better sleep), it may be classified as a drug and require FDA clearance.
• Business registration: Depending on your country, register as a sole proprietorship or LLC to open a bank account, report taxes, and protect your business.
• Labeling: List all ingredients—especially potential allergens. It builds customer trust and keeps you legally compliant.

Step 3: Build a memorable brand

• Name your brand: Choose something catchy and visual. Use tools like Shopify's Business Name Generator to spark ideas.
• Design logo & packaging: Your logo is your brand's face, while your packaging is the first impression. Opt for eco-friendly materials to appeal to modern consumers.
• Create a unique selling point (USP): Set yourself apart with bold ideas—$1 bath bombs with hidden rings, oversized bombs, or collectible series.

Step 4: Launch your online store with Shopify

• Easy setup: Take advantage of Shopify's 3-day free trial. The Basic Shopify plan starts at just $29/month (annual billing), which is perfect for beginners.
• Pick a theme: Templates like Glozin or Umino (developed by NextSky) are visually rich, perfect for colorful products like bath bombs.
• Add engaging content: Use vibrant images and videos that showcase your bath bombs fizzing in water. Highlight features like toys, cash surprises, or themed designs.
• Install smart apps: Add Yotpo for reviews and Tidio for live chat.
• Optimize for SEO: Use search-friendly terms like "bath bomb store near me," "DIY bath bomb," or "bath bomb gift set" in product descriptions and blog posts.

Step 5: Market your brand

Even the best products need visibility. Here's how to attract customers:

• Social media: Use Instagram and TikTok to show fizzing videos, honest reviews, and colorful shots. Try hashtags like #bathbomb, #bathart, or your brand tag to encourage user-generated content.
• Influencer outreach: Start with micro-influencers (10–50K followers). Gift them your products in exchange for reviews or videos.
• Email marketing: Send newsletters with 10% discounts, seasonal gift sets, or DIY tips. Always include a clear call-to-action.
• Content marketing: Build trust by educating readers with posts like "What are bath bombs made of?", "How to store bath bombs," or "Surprising benefits of natural bath bombs."
• Pop-up sales: Attend craft fairs, farmers' markets, and weekend events to meet your audience in person. Use Shopify POS to sell on the go and collect emails.
• Seasonal promos: Launch birthday bombs, Easter egg bombs, or quirky designs like "Vegas bomb" for the holidays to keep things fresh and exciting.

Step 6: Scale your business

Once you gain traction, it's time to grow smart. Try these strategies:

• Wholesale: Partner with platforms like Faire or The Soap Guy to sell in bulk. Wholesale prices can be as low as $1.50–$3 per bomb, with resale potential at $4–$10.
• Dropshipping: Use services like Printful to sell white-label bath bombs or gift boxes without handling inventory.
• Expand your product line: Add related items like soap, candles, or treasure bombs (with hidden surprises) to boost average order value.
• Private labeling: Manufacture bath bombs for spas, gift shops, or other retailers under their brand. It's a clever way to grow market presence while staying behind the scenes.
• Automation for scale: Invest in equipment or partner with contract manufacturers to boost output without hiring a large team.

See more: TOP 25 Profitable Wellness Business Ideas for Small Startups

2025 is your year to shine with minimal startup costs, safe ingredients, and a bit of creativity, you can turn your passion into a thriving bath bomb brand. Partnering with NextSky gives you the tools, templates, and expert support to build a store that's truly your own in the fast-growing beauty and wellness market.