TOP 10 Profitable Halloween Business Ideas for 2025

Halloween 2025 is approaching, bringing a golden opportunity for businesses to tap into a vibrant consumer market. In this article, NextSky suggests 10 innovative Halloween business ideas suitable for both beginners and seasoned Shopify store owners.

Why is Halloween a great business opportunity?

Halloween is becoming increasingly popular and the ideal holiday season for entrepreneurs. This festival attracts everyone from families with children's activities to adults looking for a dramatic experience. Here are the highlights that you cannot miss about this model in 2025, including:

• Consumer spending surges: Halloween spending is forecast to exceed $12.5 billion by 2025, driven by demand for costumes, decorations, and new experiences.
• Extended Holiday Season:  Halloween is no longer just a one-day event, but extends throughout October and November, providing long-term sales opportunities.
• Digital Opportunity: TikTok and Instagram drive online shopping, with 68% of consumers planning online purchases.

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10 Halloween Business Ideas for 2025

Interactive haunted house experience

The haunted house is a classic Halloween icon, and when combined with interactive elements like augmented reality (AR), the experience becomes even more vivid. This is the ideal model for those who want to create a new highlight and attract thrill-seekers.

• How to get started:
  • Rent a small warehouse or use an ample home space to create a temporary haunted house.
  • Create themed rooms (like haunted hospital, zombie apocalypse) with an AR app to bring them to life.
  • Hire actors and a technical support team to manage AR features and ensure safety.
  • Take advantage of TikTok and Instagram Reels to share behind-the-scenes videos, partner with local businesses to cross-promote.
  • Make sure you have local permits and liability insurance.
• Estimated cost: $5,000–$20,000 (small-scale setup, AR technology, and marketing).
• Revenue potential: $20,000 – $100,000, based on ticket prices of $25–$50 and 500–2,000 guests during the holiday season.
• Unique point: Combining AR via a phone application for visitors to interact with virtual ghosts, bringing novelty to traditional haunted houses.

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Costume rental service by subscription package

Halloween is a time for people to be creative with unique costumes. Instead of buying disposable costumes, many people rent to save money and be environmentally friendly. Costume rental services are becoming an attractive option for both users and businesses.

• How to get started :
  • Source by collecting hot trend clothing (like pop culture characters, eco-friendly designs).
  • Use Nextsky Shopify themes like Glozin to create an online rental platform with subscription options.
  • Additional services include makeup kits, wigs, and styling instructions to enhance the experience.
  • Establish cleaning and returns systems to maintain inventory quality.
  • Target Gen Z and Millennials through Instagram ads and influencer partnerships.
• Estimated cost: $10,000–$30,000 (inventory, platform setup, and marketing).
• Revenue potential: $15,000–$60,000, based on 200–500 monthly subscribers at $30–$50 per rental.
• Unique Point: Offers "Costume of the Month" packages for cosplay lovers all year round, with Halloween being the peak season.

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Halloween-themed escape room with online option

Escape rooms are always an attractive group activity during the holiday season. Combining the creepy element with mysterious puzzles, this model creates a thrilling experience. In addition to the real space, the online version helps expand the customer base.

• How to get started :
  • Design a spooky plot like a haunted mansion, a witch's cave with puzzles and haunting spaces.
  • Create a physical space for in-person group and Zoom sessions with digital clues.
  • Hire a game guide to assist and ensure smooth operations.
  • Use TikTok trends and local event listings to drive bookings.
• Estimated cost: $30,000–$80,000 for set design, technology, and marketing.
• The revenue potential is $40,000–$120,000, based on $30–$40 per player and 50–100 daily participants.
• Unique Point: Offers hybrid events where in-person and online teams collaborate, attracting corporate clients to organize team-building.

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Spooky-themed food truck

Halloween food trucks are a cost-effective business model that makes participating in festivals easy and attracts diners with a unique menu. According to NRF 2024, more than 29% of Halloween attendees seek out seasonal food events, providing an excellent opportunity to make a mark and attract diners during the holiday season.

• How to get started :
  • Rent or purchase a food truck and decorate it with Halloween themes (like pumpkin lanterns and spider webs).
  • Offer dishes like "Spooky Tacos" or "Vampire Blood Smoothies" with eye-catching presentations.
  • Sourcing by partnering with local suppliers for fresh, seasonal ingredients.
  • Make sure you have a food safety and mobile business license.
  • Park at Halloween parties and promote via Instagram Stories.
• Estimated cost: $10,000–$50,000 (vehicle rental, equipment, and marketing).
• Revenue Potential: $2,000–$5,000 per event, with multiple events weekly.
• Unique feature: Includes a "Mystery Dish" where customers receive a surprise dish, creating curiosity on social media.

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Halloween Event Planning Services

Many businesses and communities want to host Halloween parties to create a fun and relaxing atmosphere. If you have a flair for organization and creativity, this is an excellent opportunity to build a one-stop service for themed events.

• How to get started :
  • Offer event packages for businesses, community festivals, or private parties, including decorations, catering, and entertainment.
  • Build networks like collaborating with venues, decorators, and artists to make things run smoothly.
  • Create a portfolio on a Nextsky-optimized Shopify site to showcase past events.
  • Target local businesses via LinkedIn and community bulletin boards.
  • Ensure compliance with event-related regulations.
• Estimated cost: $5,000–$15,000 (marketing, vendor deposits, and website).
• Revenue Potential: $10,000–$50,000 per season, with a 15–20% profit margin per event.
• Unique specializes in eco-friendly events, using sustainable decorations and digital invitations to appeal to environmentally conscious clients.

Learn more: 25 Profitable Business Ideas for Kids to Spark Creativity

Halloween online Marketplace for crafters

Demand for unique handmade Halloween products is skyrocketing, with 55% of consumers looking for handmade decorations (Etsy, 2024). The handmade Halloween market is booming due to the demand for personalization and uniqueness. Building an online marketplace for handmade goods will create an ideal shopping space for those who love creativity.

• How to get started :
  • Launch an online marketplace with Nextsky's Shopify themes for a user-friendly experience.
  • Curate your inventory by partnering with artisans who offer unique decorations, apparel, and accessories.
  • Quality control involves setting standards for product uniqueness and craftsmanship.
  • Use Pinterest and Instagram to showcase products, targeting DIY enthusiasts.
  • Apply a commission-based model for sellers.
• Estimated cost: $1,000–$10,000 (platform setup and marketing).
• Revenue Potential: $5,000–$30,000 per season, based on 10–15% commission per transaction.
• Unique Point: Focus on handmade, sustainable products to appeal to environmentally conscious buyers.

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Online pumpkin carving workshop

Pumpkin carving is a fun Halloween activity that allows bonding between parents and children, friends, and family. When offered as an online class with home delivery kits, the model goes beyond selling products and creates a warm, creative, and accessible holiday experience for people everywhere.

• How to get started :
  • Create pumpkin carving tutorials for beginners and advanced users, with printable templates.
  • Host classes via Zoom and integrate with Nextsky's Shopify store to sell kits.
  • A pumpkin carving kit includes a pumpkin, tools, and instructions.
  • Promote through TikTok tutorial videos and local parent groups.
  • Charge $20–$50 per participant or kit.
• Estimated cost: $500–$5,000 (materials, platform, and marketing).
• Revenue potential: $5,000–$20,000, based on 100–500 participants.
• Unique. This includes a live competition during the workshop with prizes for the best design, which will be shared on social media.

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Haunted guided tour with ghost stories

A walking tour through mysterious places, listening to real scary stories, will be more attractive if combined with AR technology to recreate ghosts and supernatural phenomena. This is a model for those who love history, storytelling, and creating unforgettable experiences for visitors.

• How to get started :
  • Identify haunted locations or create themed scenes with creepy stories.
  • Use the AR app to overlay historical images or ghosts on the tour.
  • Hire engaging, storytelling guides.
  • Promote through local tourism boards and TikTok videos.
  • Ensure access to necessary locations and permits.
• Estimated cost: $2,000–$10,000 (AR technology, research, and marketing).
• Revenue potential: $10,000–$40,000, based on ticket prices of $20–$40 and 500–1,000 attendees.
• Unique: Offers "family friendly" and "adults only" tours to cater to a wide range of audiences.

Halloween-themed subscription box

The $22 billion subscription box industry (Statista, 2024) is rising, and Halloween is a prime time to create unique boxes. You can create a fun experience for your customers with themed decorations, snacks, and gifts. With Shopify, shipping and building a loyal customer base is easier than ever.

• How to get started
  • Include decorations, snacks, and small costumes in themed boxes.
  • Use Nextsky's Shopify expertise to create a subscription website.
  • Sourcing by partnering with suppliers for unique, high-quality items.
  • Target Halloween lovers with Instagram Reels and email campaigns.
  • Ensure reliable shipping with festive packaging.
  • Estimated cost: $5,000–$20,000 (inventory, platform, and marketing).
• Revenue Potential: $10,000–$50,000, based on 200–1,000 subscribers at $30–$50 per box.
• Unique Point: Offers a custom box where customers can choose a theme (like gothic or kid-friendly).

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Pop-up Halloween retail store integrates Shopify.

Pop-up stores are the perfect way to capitalize on holiday shopping. Combined with a pre-built online store on a platform like Shopify, you can serve customers in-store and online, maximizing your business performance during the few weeks of peak demand.

• How to get started :
  • Rent a small retail space or set up a stall at a local market.
  • Stock up on exclusive Halloween costumes, decorations, and merchandise.
  • Use Nextsky's Shopify themes for a hybrid offline and online store.
  • Promote through local flyers, TikTok, and Instagram Stories.
  • Hire temporary staff for sales and customer support.
• Estimated cost: $10,000–$40,000 (inventory, rent, and marketing).
• Revenue potential: $20,000–$80,000, based on in-person traffic and online sales.
• Unique Point: Offer limited edition items to create urgency and drive sales.

Read more: Top 600+ Halloween Store Names That Will Thrill Your Customers

Marketing tips to maximize halloween success

To ensure your Halloween business thrives, take advantage of these strategies:

• Social media engagement: Use TikTok and Instagram Reels to post short, spooky videos showcasing products or services. Hashtags like #Halloween2025 and #SpookySeason can increase visibility.
• Email Campaign: Send targeted emails with Halloween-themed subject lines (like "Discover Spooky Deals!") to promote the offer and create a sense of urgency.
• Partner with influencers: Partner with local influencers to showcase your business, driving traffic to your Shopify store or physical location.
• Get involved in the community: Sponsor local Halloween events or partner with charities to increase brand visibility and credibility.
• SEO Optimized: Use Nextsky's SEO optimized Shopify themes to ensure your online store ranks highly for keywords like "Halloween business ideas" or "spooky products."

Halloween 2025 presents many opportunities for entrepreneurs to tap into a $12 billion-plus market, from haunted houses to digital content. These 10 Halloween business ideas from Nextsky can help you build an online presence to deliver memorable experiences.