How to Find Products to Sell on Shopify: 10 Effective Methods

How to find products to sell on Shopify is the first and most crucial step that determines your success or failure. In this article, NextSky will provide comprehensive instructions on discovering and choosing the right products that match the trend to help you build an effective and sustainable Shopify store.

Top 10 how to find products to sell on Shopify

To find the right product on Shopify, you need a methodical strategy to keep up with the current trends and analyze your competitors thoroughly. You will have a significant advantage in detecting and taking advantage of promising business opportunities. Here is how to turn product research into a sustainable source of profit.

Select potential product trends

In Shopify, choosing the right products can make the difference between a mediocre store and a successful brand. And nothing creates a stronger momentum than catching trends before your competitors. Finding trending products is a smart strategy that can help you stay ahead of the market and capture the minds of consumers at the right time. Here are some methods you should take advantage of to stay up to date on new trends:

• Google Trends: One of the simplest yet most powerful tools. You can track interest in a product over time, compare trends across products, and identify potential opportunities before the market becomes saturated.
• Discover on TikTok: This is the ultimate “trend spotter.” A viral video can turn a virtually unknown product into an overnight bestseller. Follow the “Discover” tab and trending hashtags to stay up to date on what’s trending in the community.
• Follow influencers and content creators: Influencers are often at the forefront of introducing new, unique, and highly personalized products. Follow creators in your industry to uncover potential products before they explode.
• Pinterest Predicts: This tool uses search behavior data to predict trends that will explode in the coming year with years of proven accuracy. If you’re looking to invest in a product for the long term, this is a great source of information.

Competitor analysis 

Instead of starting from scratch, you can use the lessons from your competitors’ successes and failures to identify potential products. Analyzing their stores will help you refine your Shopify sales strategy intelligently and save you time.

• Discover best-selling products: Use tools like SimilarWeb or Shopify Inspector to identify products that are leading sales.
• Competitor SEO Analysis: Research the keywords they are ranking high for and the categories that attract the most organic traffic.
• Read customer reviews: Find out where expectations are not being met and take advantage of opportunities to improve or shape the product better.
• Evaluate their pricing strategy: Observe how they price their products and leverage platforms like Printify to maintain margins while still delivering competitive value to customers.

Social media analytics

Social media is the "radar" that detects trends as early as possible, from viral videos on TikTok to hashtags that stir up Instagram. Any trend can become a potential business opportunity if you catch it quickly.

• Track trending hashtags with RiteTag: Keywords gaining traction in the community signify market shifts. RiteTag helps you analyze the popularity of hashtags related to your field of interest to guide your products and content accordingly.
• Browse Pinterest boards: Pinterest is a visual treasure trove that allows you to discover a wide range of products, lifestyles, and design ideas. Following trending or related boards will give you a better idea of what your customers are drawn to.
• Use BuzzSumo to catch trends:  Instead of making emotional predictions, BuzzSumo gives you a specific view of the topics, articles, or content being shared the most on social media platforms. This is a powerful tool to orient content and product strategies.

Choose a specific niche

One of the most effective ways to develop in-demand products is to focus on the shopping behavior of a specific niche market. This helps you pinpoint exactly what your target customers are looking for and allows you to understand their preferences and spending habits.

Therefore, store owners start by defining a niche based on geographic location, age, language, interests, lifestyle values, education level, or spending segment (low-end or high-end).

Once you've narrowed your niche, you can mine consumer behavior through market reports, product analytics tools (like Amazon's suggested purchases), or social media data to discover what they typically buy and what other products they tend to pair with.

Join the online community 

The internet is a treasure trove of untapped, authentic insights into consumer behavior. Participating in online communities will help you stay current on trends and real, unmet needs.

• Explore potential subreddits: Communities like r/Shopify or r/Entrepreneur often share many new product ideas, emerging business trends, and real-life lessons from real people.
• Join niche Facebook groups: These are places where a large number of users who are interested in a specific field gather. Listen, observe, and chat to grasp what customers care about or are willing to spend money on.
• Be proactive in asking questions: Don't hesitate to ask questions related to the shopping experience, consumer habits, or problems that customers face in the niche market you are interested in.

Finally, you can combine the insights gained from these communities with data from market research tools to identify potential products with high demand and good profit margins.

Visit trade fairs

Rather than just studying theory or relying on online data, sometimes the most valuable business ideas come from immersing yourself in the industry community and seeing products in real life. Trade shows and fairs are the ideal destinations to explore trends, connect with suppliers, and expand your market vision.

• Explore potential products: Attend industry fairs to find new, innovative products that could become future bestsellers.
• Connect with suppliers: Meet directly with domestic suppliers to establish long-term relationships, thereby optimizing import processes and business operations.
• Understand international markets: International trade shows offer the opportunity to see new products that are not yet available in your market – this can be a competitive advantage if you get ahead of the curve.

How to find seasonal products on Shopify

Seasonal products can create a massive jump in sales if you plan them correctly and promptly.

• Capitalize on major holidays: Focus on specialty products like Christmas decorations, summer swimwear, or Valentine's gifts to get ahead of the demand boom.
• Prepare for special events: Proactively planning your products for graduations, wedding season, or back-to-school days helps you avoid missing out on essential sales opportunities.
• Forecast seasonal trends: Use tools like Google Trends to capture seasonal growth spikes and optimize your sourcing and advertising strategies.

If you run a fashion store on Shopify, consider using Print-on-Demand for seasonal clothing and accessories. It's a great way to diversify your product offerings without worrying about inventory.

Use an on-demand order fulfillment service

Instead of importing large quantities of goods, you can choose flexible order fulfillment solutions to help test the market and introduce new products without worrying about financial risks.

• Print on demand (POD): Platforms like Printify offer a wide range of personalized products, from clothing to mugs to home decor. All you need to do is design – the system takes care of the rest.
• Dropshipping: With AliExpress or Spocket, you can easily import hot, available products without buying in advance or keeping them in stock. This model is ideal for testing trends and expanding your product portfolio flexibly.

Focus on high-margin products

To start a successful business, you should prioritize low-cost products with high-profit margins. This is an ideal strategy to help you minimize risk and quickly generate profits, even when starting small. Some product categories that often have attractive profit margins include:

• Fashion clothes.
• Baby products.
• Specialty products or market niches.
• Scented candles, decorative candles.
• Private label goods.

Choosing the right product from the start affects profits and determines the growth rate of the entire business model.

Uncover product opportunities from keyword searches

Keyword research is a simple yet effective way to find products in high demand but with little competition. You can quickly identify suitable product opportunities by targeting keywords with high search volume and low competition. Here are some free keyword research tools you can use:

• Ahrefs
• Moz
• Keywords Everywhere
• Keyword Surfer
• Answer The Public

Are you just starting and struggling to find products to sell on Shopify? These tools will help you easily discover trends, validate your ideas, and find the most promising items to sell online.

>>>> Read more: What to Sell on Shopify? 90+ Win Products According to Shopify

Summary of 5 popular product search tools to sell on Shopify

Are you starting your Shopify online selling journey and don't know what to sell to attract customers and generate profits? Here are the top 5 product research tools that will help you discover products with real potential.

Helium10

Helium 10 is one of the most potent product research tools. It was initially designed for Amazon sellers but is increasingly used by Shopify store owners.

• Research potential products & track effective keywords.
• Competitor analysis and market assessment.
• Optimize organic visibility through SEO.

Jungle Scout

Jungle Scout is known for its accurate insights into products, markets, and consumer behavior. Although built for Amazon, it's still an excellent tool for Shopify sellers looking for niche products.

• Estimated sales.
• Suggest untapped niche markets.
• Connect with reputable suppliers.

Sell The Trend

Sell The Trend is a tool that uses artificial intelligence to analyze product trends from major platforms such as AliExpress, Amazon, Shopify, Facebook, and TikTok.

• Update trends quickly.
• Analyze winning products.
• Seamlessly integrates with Shopify to create product listings.

Exploding Topics

Unlike other tools that only show you what products are hot right now, Exploding Topics helps you spot emerging trends so you can choose products that are ahead of market demand.

• Discover emerging segments.
• Long-term data analysis and popular culture.
• It helps you stay ahead of your competitors in catching trends.

Niche Scraper

Niche Scraper is the perfect tool for Shopify sellers who don't have much time but still want to find hot products and validate their viability.

• Recommended "hot" products every day.
• Analyze competitor stores.
• Collect product data from AliExpress.

100 Best Products to Sell on Shopify by Industry

Fashion

The fashion industry is always "hot" thanks to low import prices, easy transportation, long life cycles, and stable demand. Notable products include:

• Costume shoes, loafers
• Wedding dresses, dresses, women's pants, jumpsuits
• T-shirts, shirts, jackets, blouses
• Sportswear, hats, ties, scarves
• Small accessories: cufflinks, shirt studs

Electronic equipment

High-margin tech products, suitable for both dropshipping and private labeling:

• Laptop, phone, tablet, TV.
• Gaming gear: keyboard, mouse, gaming accessories.
• Wireless headphones, noise-canceling headphones, Bluetooth necklace.
• Smartwatch, head massager, mini projector.
• Wireless chargers, smart plugs, VR devices.
• Air purifier, smart water bottle.

Beautify

The beauty industry thrives on natural, sustainable products that provide holistic care from the inside out:

• Bath bombs, silicone scrubs, eco-friendly shampoo bars.
• Serum, micro-needle roller, collagen, scalp scrub.
• Beard oil, K-Beauty cosmetics, clean beauty.
• Gua Sha, jade roller, microcurrent skin care device.
• Hair accessories, creative eyeliner, and mushroom products.

Gardening and planting

Urban gardening is booming, especially with innovative, space-saving solutions:

• The innovative garden system, compost bin, and raised bed.
• Hydroponic kit, plant grow lights, soil moisture meter.
• Hanging planters, insect hotels, gloves with claws.
• Organic fertilizer, pruning kit.

Home Improvement

Smart homes and DIY are significant trends. Here are some potential products on Shopify:

• Bright lighting & door lock system.
• Video doorbell, smoke sensor, wireless camera.
• Adjustable standing desk, robot vacuum cleaner, tankless water heater.
• Smart plug, self-adhesive wallpaper.
• Solar lights, smart ceiling fans, surround sound.
• Automation center, retractable screen door, multi-purpose ladder.

Effective data-driven product authentication techniques

A product is only truly validated when you generate your first sales, which is considered the clearest evidence that the market is willing to pay for your solution. However, before reaching this step, you can absolutely use the following smart validation methods to scientifically evaluate the product's potential:

• Analyze the market and competitors: Research consumer trends, position the product in the competitive landscape, and identify gaps that are not currently being met in the market.
• Gather feedback from potential customers: Take advantage of surveys, focus groups, or social media interactions to listen to real needs, especially from underserved customer groups.
• Evaluate profit potential: Calculate production costs, set a reasonable price, and ensure the product offers attractive profit margins from the start.
• Launch a crowdfunding campaign: Test market traction by asking users to commit to pre-orders before the product is officially launched.
• Adopt a pre-order model: Measure interest through pre-orders, a direct way to determine real demand.
• Launch an MVP (minimum viable product): Launch the simplest version to gather early feedback, thereby improving the product before investing heavily in mass production.

We live in a world where it seems like everything that can be done has been done, but in reality, it’s not. How to sell products on Shopify can help you discover trending or niche products that are in high demand. Hopefully, this article from NextSky will help you improve your existing products to stay competitive.

>>>> Read more: 

• Is Shopify a good place to sell? Pros, Cons, and Considerations
• Do You Need a Business License to Sell on Shopify