How to Find Products to Sell on Shopify: 11 Most Effective Methods

Many people have built their million-dollar businesses starting from just one good idea. 

Finding a product to sell is often the first step to becoming an entrepreneur. But how can one find the right products among millions of products out there?

It is indeed a very daunting task, but it is not impossible. By keeping your eyes open to opportunity and having the right methods, you will be able to single out the winning products that no one can see.

In this article, NextSky will show you how to find products to sell on Shopify.

11 Ways to Find Products to Sell on Shopify

1. Try to solve a pain point

The most successful products in the world are products that can alleviate customers’ problems in their lives. 

Now you don’t have to do extensive research to find out a new pain point that has never been solved. You also don’t need to come up with a totally new idea.

It can be as simple as changing the approach to a problem by changing the design and improving the customer service in an industry.

PopSocket is a great example. The founder noticed people struggling to grip their phones securely and created a simple, expandable grip that attaches to the back of phones.

2. Find rising trends before they explode

Most of the time, if something is trending, it is already too late to hop on the train. The goal is to spot these trends when they were still just cool ideas and establish your position early. 

Here are a few ways to spot a product that has potential:

• Social media: Simply following trending hashtags on social media can help you spot trends early. You can also try using social listening tools for more insights.
• Google Trends: Trends in niches such as fashion tend to cycle back around. By analyzing the past record of these trends, you can realize their patterns and predict future trends.
• Magazines: Leading industry magazines can offer exclusive valuable insights to predict upcoming product trends.
• Current events: Global news such as health crises, and environmental concerns can have substantial impacts on customers’ behaviors, which opens up a lot of new opportunities.
• Technology breakthroughs: Technology has become an irreplaceable part of most people's lives. by following tech blogs or innovation hubs, you can tell if there are any breakthroughs that will have an effect on consumer needs.

3. Getting deep into niches

Explore specific market segments with dedicated communities and find niche products that have limited competition but a loyal audience. Niche markets like coffee enthusiasts often look for unique, high-quality tools. Targeting these consumers offers less competition and a loyal customer base.

4. Do keyword research

You can use tools like Google Trends, SEMrush, or Ubersuggest to find product ideas based on high-demand, low-competition keywords.

A product keyword has a high volume means that the product has a lot of demand. If the competition for that keyword is low, it is likely that not many people are capitalizing on the product since everybody is doing SEO nowadays.

Remember that Google is not the only popular search engine out there. Pinterest, TikTok, and Instagram can also be a great source of data.

5. Get insight from social media

To find trending products using social media, track popular hashtags, follow influencers in your niche, and join Facebook groups or Reddit communities to discover emerging needs or products. 

Influencers often highlight new or innovative products that may not have hit mainstream markets yet. Sometimes, influencers even start a trend for a so-so product by accident.

Also, pay attention to user-generated content, such as reviews, tutorials, and unboxings on Instagram, TikTok, or YouTube, which can give you insights into what consumers are currently excited about. These strategies can help identify products with growing demand.

6. Follow your passion

One of the best ways to discover products is by tapping into your own interests and passions. When you are personally invested in a niche, you bring authentic knowledge and enthusiasm, which can help you identify unique needs within that space. 

For example, if you're passionate about fitness, you might find products like resistance bands or yoga mats that cater to others with similar interests. Shopify can also help you sell service if you want to do coaching.

Selling products you are passionate about also makes it easier to market them effectively, as your expertise shines through.

7. Offer your best expertise

Leverage your professional skills or deep knowledge in a specific field to discover products that solve problems or improve experiences within that niche. 

If you're a graphic designer, for instance, you could sell templates or design tools that cater to other creatives. By offering products that align with your expertise, you ensure that the quality meets industry standards, giving you a competitive advantage. 

Your personal knowledge will also resonate with customers, building trust and credibility.

8. Search online marketplace

One of the easiest ways to find Shopify products is by exploring popular online marketplaces like Amazon, Etsy, or eBay. These platforms provide insights into best-sellers, trending items, and customer preferences.

You can check the Best Sellers, New Releases, or Trending Now sections to identify high-demand products. Additionally, reviews and customer feedback help you understand what works well and what improvements are needed, offering opportunities to either sell similar products or enhance existing ones. 

This data-driven approach reduces the guesswork in product selection.

9. Make an existing product better

Improving an existing product is a smart way to tap into an established market while offering something new. Start by identifying common issues or pain points from customer reviews on platforms like Amazon or Reddit. 

For example, if a popular reusable water bottle lacks proper insulation, you could develop a version that keeps drinks cold for longer. Enhancing design, functionality, or user experience allows you to differentiate your product, provide added value, and attract customers looking for better solutions.

10. Follow social changes

Social shifts often create new consumer needs, which can be turned into product opportunities. 

For example, the increasing focus on sustainability has sparked demand for eco-friendly products, such as reusable bags or biodegradable packaging. Similarly, the rise of remote work has fueled the need for ergonomic office furniture and home office setups. 

By staying aware of changes in lifestyle, environment, and work culture, you can identify and offer products that cater to evolving trends and consumer behavior.

11. Analyze international markets

Exploring international markets is a great way to identify emerging product trends before they reach your region. Products that are successful in one country can be introduced into new markets where demand is still growing.

Compact electric bikes are widely popular in Europe but may still be gaining traction elsewhere. Researching international trends, consumer behaviors, and regulatory factors allows you to source or adapt products that have proven success abroad and offer them in your Shopify store.

>>>> Read more: What to Sell on Shopify? 90+ Win Products According to Shopify

3 Tools To Find Shopify Product Ideas

1.Zen desk

Though primarily a customer support platform, Zendesk allows businesses to track common customer queries and issues, providing insight into what products customers need or trends emerging from inquiries.

2. Dropship.io

This tool specializes in helping dropshippers identify trending products, offering comprehensive competitor analysis, market demand insights, and easy-to-use data for finding winning products.

3. Sell The Trend

Sell The Trend provides data-driven insights into trending products for e-commerce businesses, offering a range of features like trend analysis, competitor monitoring, and product research to inspire new ideas for Shopify stores.

Validate Your Product Ideas

The only way for you to know if the product you chose is going to make you rich is by actually selling it. Still, there are a few things you can do to somewhat gauge ahead the saleability of the product:

• Run Pre-Orders: Test customer interest by offering pre-orders, which allows you to gauge demand without holding large amounts of inventory.
• Competitor Research: Study competitors to understand their offerings and how your product compares in the market.
• Market Research: Use tools like Google Trends and surveys to assess the demand and market size.
• Create Demand: Build excitement through social media teasers or influencer marketing to generate interest before launch.

Conclusion

We are in a world where it seems like everything that can be done has been done but it is not. 

Finding the right products to sell on Shopify requires a mix of creativity, research, and strategy. By exploring methods such as market research, keyword analysis, and competitor evaluation, you can discover trending or niche products with high demand. 

Additionally, leveraging social media, following industry trends, and enhancing existing products allow you to stay competitive.

>>>> Read more: 

• Is Shopify a good place to sell? Pros, Cons, and Considerations
• Do You Need a Business License to Sell on Shopify