What to Sell on Shopify? 17+ Win Products According to Shopify

If you are wondering what to sell on Shopify? Discover over 17 popular products compiled by NextSky below to help you boost the success of your Shopify store.

Can you sell anything on Shopify?

Shopify allows you to sell various products, from physical goods to services and subscription packages. However, you must ensure that your products comply with Shopify’s policies and the laws of your target market to avoid selling prohibited items like counterfeit goods, illegal content, or restricted products, depending on the region.

Additionally, the regulations vary by country. For example, in the United States, you cannot sell guns, dietary supplements that the FDA has not approved, or certain CBD products. Meanwhile, items like real fur or prescription medications are also prohibited in the United Kingdom to ensure safe and legal business practices.

What to Sell on Shopify: Best Products Ideas For You To Try

Health supplements

The health supplement industry is growing rapidly, with 70% of adults taking vitamins daily. This $300 billion global market is expanding by 8% annually, with attractive 60–80% profit margins, making it one of the most lucrative e-commerce categories.

• Organic multivitamins for overall health.
• Collagen powder for skin elasticity and joint health.
• Herbal sleep aids with natural solutions like valerian root and chamomile for deep sleep.
• Immune-boosting supplements like Vitamin C, zinc, and rice crisps can strengthen immunity during seasonal changes.
• Plant-based protein powder for vegetarians and gym-goers to support muscle recovery.

2. Skincare

In modern life, skincare has become an essential part of daily routines. Organic, vegan, and safe products are transforming the cosmetics market. Statistics show that 66% of consumers are willing to pay more for natural products. Some of the top products on Shopify include:

• Face cleansers are made entirely from natural ingredients.
• Organic oils and serums for deep skin nourishment.
• Vegan moisturizers with built-in SPF.
• Clay or fruit enzyme masks for refreshing skin.
• Rose water and plant-based facial mists.
• Lip balms and natural exfoliators.
• Comprehensive skincare kits that are eco-friendly and health-conscious.

3. Makeup

The cosmetics market is booming, estimated at $139.29 billion by 2030. This is the golden opportunity for Shopify sellers to capitalize on and expand their online presence in this lucrative market. To grow in this sector, consider adding the following makeup products to your store:

• Bare makeup essentials: Cleansers, primers, foundations, and concealers.
• Highlighters: Available in powder, cream, or liquid forms for a natural glow.
• Lipsticks & glosses: From matte to glossy shades.
• Eye makeup: Eyeshadows, mascaras, eyeliners.
• Beauty tools: Makeup brushes, facial rollers, cosmetic organizers.

>>>> Read more: 9 Best Streetwear Shopify Themes for A Unique Fashion Store 2024

4. Bicycles

Bicycles have gained traction as eco-friendly transportation and fitness solutions. Whether for commuting, recreational riding, or outdoor sports, selling bicycles online can cater to a growing, environmentally-conscious market. Niche categories like electric bikes or folding bikes are particularly popular.

It’s best for you to choose one of these specific bike products and put all your focus on it:

• Electric Bikes (e-bikes for city commuting)
• Folding Bikes (compact and portable)
• Mountain Bikes (for off-road enthusiasts)
• Road Bikes (designed for speed on paved surfaces)
• Kids’ Bicycles (various sizes and designs)

5. Beverages

Everyone needs a favorite glass or mug for their daily drink. Why not capitalize on this huge demand by selling drinks with your products in your store? Discover the best-selling glasses and mugs on Shopify:

• Thermoses and tumblers: Made from Tritan or stainless steel, with a spill-proof design.
• Custom printed mugs: Ceramic, enamel, or travel versions, easy to personalize.
• Wine & whiskey glasses: Elegant, sophisticated crystal designs.
• Beer glasses & mugs: Unique designs that attract customers.

6. Candles and essential oils

Candles and essential oils are two of the best-selling products on Shopify, especially during important dates or the end-of-year holidays. From Google Trends, we see an apparent increase in searches for “scented candles” from January 2023 to January 2025, with interest peaking in November and December. Some of the standout products in this segment include:

• Soy or coconut wax candles.
• Essential oils that support sleep, focus, and stress relief.
• Starter aromatherapy kits.
• Personalized candles with unique scents and labels.
• Seasonal scented candle collections (pumpkin, pine, citrus...).
• Essential oil diffusers and convenient roll-ons.
• Premium candle gift sets.
• Monthly subscription candle boxes.

7. Handmade Products

Want to create a unique niche for your Shopify store? Explore handmade items that help customers connect with their creative side. Here are some trending products you can start selling online:

• DIY kits like knitting, embroidery, candle making, and painting.
• Art supplies include paints, brushes, sketchbooks, fabrics, and clay.
• Crafting tools include glue guns, scissors, cutting mats, and craft knives.
• Sewing accessories, including threads, needles, and patterns.
• Scrapbooking materials include decorative paper, notebooks, journals, stickers, stamps, pens, and colored pencils.

8. Posters and artwork

Selling posters and artwork is a creative and profitable niche for an e-commerce store. Customers are seeking unique pieces to personalize their homes, offices, or as gifts. The demand is growing for custom designs, limited edition prints, and high-quality reproductions of classic artwork.

If you are great at drawing or designing, you should consider selling these products:

• Customizable Posters (names, dates, personal messages)
• Limited Edition Art Prints (exclusive artist collaborations)
• Movie Posters (classic and modern designs)
• Inspirational Quote Posters
• Abstract and Minimalist Art

9. Digital Products

Regarding low-cost, high-profit products, digital items have little competition. You can easily sell eBooks, courses, design templates, etc., without shipping or storage costs. The most popular digital products on Shopify include:

• Printable planners: Budget trackers, wedding planners, and other proper forms.
• E-books: Share unique recipes and step-by-step DIY project guides.
• Online courses: In-depth training on photography, marketing, and fitness, accessible and self-paced.
• Professional design templates: Social media templates, resumes, portfolios, etc., to make a strong impression.
• Digital media resources: High-quality photo and video libraries for content creators, marketers, and businesses.

>>> Read more: How to Sell eBooks on Shopify: Simple Guide + Bonus Tips

10. Seasonal Products

As the seasons change, certain products become more popular, like beach accessories in summer and Christmas decorations in winter. Personalized gifts dominate during holidays, so don't miss this opportunity.

• Holiday decorations: Christmas ornaments, Halloween decorations, Easter items, and festive lights.
• Outdoor decor: Customizable flags and welcome signs.
• Winter fashion: Jackets, scarves, hats, gloves, and warm apparel.
• Summer essentials: Towels, swimwear, sunglasses, and picnic baskets.
• Holiday gifts: Greeting cards, custom t-shirts, and personalized jewelry.

11. Mobile Accessories

Phone accessories are trending on Shopify, with over 4,88 billion smartphone users worldwide in 2024. The market is consistently growing with essential items like phone cases and chargers. Google Trends shows stable search interest for “phone cases” and “fast chargers” over the past two years, indicating the long-term potential of this market.

• Protective cases.
• Screen protectors.
• Chargers and cables.
• PopSockets or phone stands.
• External camera lenses.

12. Home decor and furniture

Due to steady market growth and increasing online shopping demand, furniture and home decor products are among the most promising for Shopify sales. In the U.S.A., the online furniture market is expected to hit $118 billion by 2027, driven by the growing demand for home space upgrades.

• Wall art: Posters, canvas prints, framed art.
• Pillows & blankets: Decorative cushions, bean bags, Sherpa throws, wool blankets.
• Candles & diffusers: Scented candles, wax melts, essential oil diffusers.
• Decorative lights: Customizable lights, LED strips, lanterns.
• Smart storage: Decorative baskets, fabric boxes, convenient containers.

13. Jewelry

Whether it's a gift for loved ones or a self-indulgence, everyone loves adding stylish accessories to enhance their look. Elevate your small business into a successful Shopify store with these sparkling and attractive designs.

• Necklaces: Delicate chains with pendants and diverse accessories.
• Earrings: Studs, hoops, and dangling earrings in various styles.
• Bracelets: Simple bangles, charm bracelets, and standout designs with beads.
• Rings: Minimalist, stone-studded, and stackable rings in gold and silver.
• Personalized jewelry: Engraved nameplates, special dates, or initials.

14. Clothing

Whether it's a gift for loved ones or a self-indulgence, everyone loves adding stylish accessories to enhance their look. Elevate your small business into a successful Shopify store with these sparkling and attractive designs.

• Necklaces: Delicate chains with pendants and diverse accessories.
• Earrings: Studs, hoops, and dangling earrings in various styles.
• Bracelets: Simple bangles, charm bracelets, and standout designs with beads.
• Rings: Minimalist, stone-studded, and stackable rings in gold and silver.
• Personalized jewelry: Engraved nameplates, special dates, or initials.

15. Trending Products

If you're just starting on Shopify and unsure what to sell, starting with trending products is smart. This allows you to leverage already proven market demand rather than guesswork. Use tools like Google Trends to assess trend potential.

16. Pet Products

In the U.S., 65.1 million dog owners and 46.5 million cat owners represent a significant market opportunity. Tap into this by offering pet products in your store. Here are some ideas to get started:

• Cozy pet beds: Luxury, orthopedic cushions, elevated pet crates.
• Feeding stations: Mats, anti-slip bowls, spill-proof compartments.
• Interactive toys: Puzzles, treat-dispensing balls, chew toys.
• Grooming tools: Brushes, combs, nail clippers, shampoos.
• Pet apparel & accessories: Hoodies, tank tops, collars, leashes.

17. Eco-friendly Products

According to data from Capital One Shopping, 80% of global consumers are willing to pay more for eco-friendly products, helping boost profit margins in your Shopify store. Here are popular sustainable products to sell online:

• Green clothing: Eco-friendly t-shirts, sweatshirts, tank tops.
• Reusable bags: Tote bags, mesh produce bags, burlap bags.
• Bamboo toothbrushes: Antibacterial, biodegradable handles.
• Phone cases: Made from sustainable materials.
• Green stationery: Recycled notebooks, seed paper greeting cards, soy ink pens.

How to choose the best products to sell on Shopify

Selecting the right products is key to attracting your target market. Follow these essential steps for effective research and maximize your store’s success:

• Check product demand: Start with Google Trends, Semrush, and Google Keyword Planner to understand consumer search demand. Then, store and social media data will be analyzed to identify trending and emerging products.
• Seasonality: Some products only "explode" at specific times of the year, like Christmas decorations in December. Take advantage of seasonal trends to adjust your product categories for better online customer engagement.
• Analyze Competitors: Study your competitors to understand demand, profit margins, and market gaps. Identify major competitors, analyze their products, services, pricing strategies, and promotional methods to guide your business development.
• Keep production costs low: A good way to start a business is to choose dropshipping, reduce storage costs, and avoid the hassle of handling inventory. Prioritize reliable suppliers with competitive pricing to keep shipping costs and bulk-order discounts in mind.

Now you know which are the most profitable products on Shopify, it’s time to open a Shopify store and start selling. If you still have any unanswered questions, you can contact our support team at NextSky and we will try our best to solve your problems.

>>>> Read more: 

• Is Shopify a good place to sell? Pros, Cons, and Considerations
• How To Sell On Shopify in 9 Simple Steps