How Many Shopify Stores Are There – 2024 Statistics

Since its launch in 2006, Shopify has become a cornerstone for online retailers, providing robust tools for managing payments, shipping, and marketing. It stands as a leader in the e-commerce industry, supporting businesses across 175 countries. Shopify has enabled numerous enterprises worldwide to establish, operate, and expand their online stores effectively.

In this article, we'll explore Shopify's significant presence in e-commerce, its global impact, and key insights into its role in shaping modern online retail.

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How Many Shopify Stores Are There in July 2024

According to BuiltWith, there are 4,794,511 live Shopify stores globally as of July 2024. This number is constantly increasing, reflecting the popularity of the platform.

Shopify usage statstistics. Sourse: Builtwith 

Shopify Stores By Country

Here’s a breakdown of Shopify online stores by country:

 Source: Builtwith (as of July 2024)

Looking at the table, we see that the United States leads by a significant margin with close to 2.7 million stores. 

This dominance underscores the strong e-commerce market in the US. Additionally, notable numbers from the UK, Australia and Brazil highlight key markets outside of North America. 

Wide adoption in various regions shows Shopify's versatility and global appeal

Shopify Stores By Region

North America leads globally in Shopify adoption with 2,802,399 stores, followed by Europe with 607,917 stores. Oceania, Asia, and Africa also show notable presence, indicating Shopify's expanding global footprint across diverse regions.

Below is a table showing the number of Shopify stores worldwide by region:

Shopify Stores By Products

Here is the distribution of Shopify stores by product category: 

Sources: Store Leads (as of July 2024)

The apparel industry dominates Shopify with over 10% of total stores, driven by strong online demand for clothing and accessories.  

Home & Garden and Beauty & Fitness follow as strong contenders in the e-commerce space. 

The distribution highlights Shopify's versatility in catering to a wide range of industries and consumer interests, underscoring its appeal as a robust platform for online retail across different sectors.

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Interesting statistics about Shopify

Shopify Merchant by Region

Source: Shopify (as of July 2024)

North America leads with 875,000 Shopify merchants, indicating its dominance in eCommerce. 

Europe, the Middle East, and Africa follow with 437,282 merchants, while the Asia Pacific and China region have a notable 262,460 merchants. 

Canada has 105,136 merchants, and Latin America has 70,111, reflecting growing eCommerce trends in these areas.

Shopify Customer Statistics

Source: Shopify (as of July 2024)

The number of Shopify shoppers grew sharply between 2014 and 2023, with a significant increase from 28 million to 700 million. It is predicted that 2024 will continue this trend, reaching 755 million buyers.

Shopify Gross Merchandise Volume (Shopify GMV)

Source: Shopify (as of July 2024)

Shopify's gross merchandise value (GMV) has grown impressively from 2012 to 2023, from $707.4 million to $160.8 billion in Q3 2023. It is predicted that in 2024, GMV will reach approximately $220 billion, reflecting continued expansion. and the strong development of this platform.

How Many Shopify Stores Use Social Media?

Shopify stores are highly active on Instagram (1,016,732 stores) and Facebook (772,366 stores), reflecting their popularity. Other platforms like YouTube, Pinterest, and Twitter are also widely used, each with around 180,000 stores. TikTok shows notable adoption with over 150,000 stores, while LinkedIn has a smaller but significant presence. Lesser-used platforms include Facebook Group, Snapchat, and Yelp.

Shopify Revenue

Shopify's revenue growth has been remarkable over the last decade, rising from $23.71 million in 2012 to $7.06 billion in 2023. This consistent increase reflects the platform's expanding user base and its significant impact on the e-commerce market.

Source: Shopify (as of July 2024)

Shopify Subscription Solutions Revenue

Source: Shopify  (July 2024)

Shopify's revenue share shows a declining trend over the years, indicating a diversification of its revenue streams. Despite the percentage decrease, the actual revenue figures have grown significantly, demonstrating the company's robust expansion and increasing market presence.

Shopify Merchant Solutions Revenue

Source: Shopify (as of July 2024)

Shopify's revenue and its share of total revenue have increased significantly over the years. This indicates that Shopify's core business has grown steadily, with a substantial increase in its revenue share, reflecting its expanding market dominance and effective scaling strategies.

Shopify Revenue by Region

Source: Shopify (July 2024)

North America leads in Shopify revenue by a significant margin, generating $5.04 billion. Europe, the Middle East, and Africa follow with $1.26 billion. The Asia Pacific, Australia, and China region contribute $699 million, while Latin America generates $69 million. This distribution reflects Shopify's strong presence and market penetration in North America and its growing influence in other regions.

Shopify Monthly Recurring Revenue

Source: Shopify (as of July 2024)

Shopify's Monthly Recurring Revenue (MRR) has shown a consistent upward trend over the years, highlighting its growth and the increasing number of businesses using its platform. 

From $2.02 million in 2012, the MRR has surged to $149 million in 2023, indicating strong and sustained demand for Shopify's services and robust customer retention. 

This growth underscores Shopify's expanding market share and the effectiveness of its subscription-based business model.

=>> View details: How many Shopify Stores Can I Have?

Conclusion

The e-commerce platform is expanding swiftly, with merchants, buyers, and gross merchandise volume all increasing annually.

As more businesses embrace e-commerce channels, Shopify’s online sales portal offers an appealing package. If you are thinking about opening a Shopify store then now is the best time.