How to Edit Footer in Shopify to Enhance User Experience

The footer section of a Shopify store, although positioned at the bottom of the page, serves as a strategic touchpoint that significantly enhances user experience, builds trust, and subtly drives conversions. In this guide, NextSky will walk you through how to edit the footer in Shopify, from basic customizations to advanced code edits—to improve accessibility and performance.

What is editing the Shopify footer?

The Shopify footer is the bottom section of every page, yet it plays a strategic role in building trust, supporting navigation, and boosting conversions. It provides key links such as policies, contact information, social media profiles, and newsletter sign-ups to reinforce brand credibility and optimize the user experience.

Customizing the footer offers numerous benefits:

• Optimizing user experience (UX): Quick access to essential information reduces friction, helping keep visitors on the site longer.
• Increasing conversions: A well-designed footer can encourage deeper exploration, prompt sign-ups, extend session duration, and ultimately drive more revenue.
• Effective navigation: It acts as a secondary navigation layer, guiding users to important pages without cluttering the main layout.
• Strengthening brand image: Consistent information and social media links keep the brand visible and seamlessly connected across platforms.
• Indirect SEO support: The footer contributes to a complete site structure and intuitive navigation flow, laying a strong foundation for long-term SEO performance.

Read more: Custom Shopify Theme for High-Performance eCommerce

How to edit the footer in Shopify using the theme customizer (No coding required)

Step 1: Access the theme customizer

Log in to your Shopify Admin, then go to Online Store > Themes. For the active theme, click Customize to open the theme editor.

Step 2: Select the footer section

In the left navigation sidebar of the Theme Editor, scroll to the bottom and select Footer (some themes label it as Footer group). The preview will automatically scroll to the footer and highlight editable blocks.

Step 3: Edit footer content

You can add or rearrange components by clicking Add block:

• Menu: Select a pre-created menu from Online Store > Navigation, then drag and drop to reorder columns. For example, place Customer Support at the top for easy access.
• Text & links: Click a text block to update contact details, or insert links to pages like FAQ or Return Policy.
• Newsletter: Add a Newsletter block, customize the heading (e.g., "Get the Latest Updates"), placeholder text, and connect it to an email marketing tool like Klaviyo.
• Social media: Add a Social media block and enter your accounts (Instagram, Facebook, etc.). Icons will display automatically.
• Logo or image: Use an Image or Rich text block to upload your logo—aim for a maximum width of around 200px to keep the footer clean.

Step 4: Customize footer appearance

In the Footer settings, adjust background color, text color, and spacing between blocks. Prioritize your brand colors for consistency. Also, enable payment icons to boost perceived trustworthiness.

Step 5: Preview and save changes

Switch to Mobile view to check usability, ensure links have a minimum tap target of 44px and columns stack logically. Once satisfied, click Save in the top-right corner to apply changes instantly.

Read more: Shopify Theme Editor Guide: Customize Layouts Easily Online!

How to edit the footer in Shopify using advanced code

When the customizer isn’t enough (e.g., adding review sliders, animations, or deep customizations), you’ll need to edit code. As someone who has coded hundreds of footers, I always recommend duplicating your theme first (go to Actions > Duplicate) as a backup.

Step 1: Go to Online Store > Themes > Actions > Edit code.

Step 2: Locate the footer files:

• In the Sections folder, open footer.liquid—this is the main file controlling the layout.
• CSS file: Assets > theme.scss.liquid (or similar name).
• Menus are often in Snippets > footer-menu.liquid.

Step 3: Common code edits:

• Edit copyright: Find {{ 'now' | date: '%Y' }} in footer.liquid. Replace with a fixed year if needed, e.g., “© 2026 Your Store Name”. To center it: .site-footer__copyright { text-align: center; }.
• Remove or hide “Powered by Shopify”: Find {{ powered_by_link }} and wrap it in comments: {% comment %}{{ powered_by_link }}{% endcomment %} (or delete it entirely—official Shopify method).
• Customize footer menu: In footer.liquid, find the menu loop ({% for link in linklists.footer-menu.links %}). Add a custom class: <li class="footer-link uppercase">{{ link.title }}</li>. Then add CSS: .footer-link.uppercase { text-transform: uppercase; }.
• Add custom newsletter form: Insert: <div class="custom-newsletter"><input type="email" placeholder="Enter your email"> <button>Subscribe</button></div>. CSS: .custom-newsletter { display: flex; gap: 10px; }.
• Customize payment icons: Find {% for type in shop.enabled_payment_types %} and limit the list, e.g., {% assign enabled_payment_types = 'visa,mastercard,paypal' | split: ',' %}. CSS: .payment-icon { width: 40px; height: 25px; }.
• Add custom elements: Insert HTML for trust badges: <div class="trust-badges">Your custom content</div>. Style with CSS: .trust-badges { display: flex; justify-content: center; }.
• Add logo: 

{% if section.settings.logo %}

<img src="{{ section.settings.logo | img_url: '200x' }}" alt="{{ shop.name }}">

{% endif %}

Step 4: Test and Save

Preview on both desktop and mobile using browser dev tools (F12) to simulate devices. Save changes, then check the live site. If issues arise, revert to your duplicated backup.

Read more: How to Upload a Theme to Shopify: Step-by-Steps (Updated)

Best practices for Shopify footer design

• Strategic and minimal layout: Limit to 3–4 columns, group links logically for easy scanning and quick access.
• Mobile-first experience: With most traffic from mobile, use accordions for menus, ensure minimum 48px tap targets, and always test in Shopify’s preview.
• Accessibility optimization: Follow WCAG standards—add alt text to images, maintain color contrast ≥ 4.5:1, use semantic HTML, and avoid text directly on background images.
• Build trust: Display payment icons, trust badges, and security certifications near CTAs to reassure buyers.
• Subtle conversion drivers: Integrate a newsletter form with incentives, or light suggestions like “Featured Products” to guide users further.
• SEO support: Add structured data (JSON-LD) for business info to help search engines better understand and rank your brand.
• Continuous improvement: Run A/B tests on layout and content, monitor scroll depth and exit rates, and refine over time.

Read more: How to Edit the Footer in Shopify for Better Conversions

Editing the footer in Shopify is far from complicated—whether through the editor, code, or apps, you can create a convenient, brand-consistent footer that supports sales effectively. With this guide, you now know exactly how to edit the Shopify footer to elevate user experience and search rankings.