shopify image sizes

A Simple Guide To Shopify Image Size

Understanding the right image sizes for your Shopify store is crucial for creating a visually appealing and fast-loading website. In this simple guide, we’ll break down everything you need to know about Shopify image sizes. Whether you’re new to Shopify or looking to refine your store’s visuals, this guide will help you make the most of your images.

Website image type

Desktop image dimensions (W x H)

Mobile image dimensions (W x H)

Recommended aspect ratio

Background image

2560 x 1400 pixels

360 x 640 pixels

16:9

Hero image

1280 x 720 pixels

360 x 200 pixels

16:9

Website banner

1200 x 400 pixels

360 x 120 pixels

3:1

Blog image

1200 x 800 pixels

360 x 240 pixels

3:2

Logo (rectangle)

400 x 100 pixels

160 x 40 pixels

4:1

Logo (square)

100 x 100 pixels

60 x 60 pixels

1:1

Favicon

16 x 16 pixels

16 x 16 pixels

1:1

Social media icons

32 x 32 pixels

48 x 48 pixels

1:1

Lightbox images (full screen)

1920 x 1080 pixels

360 x 640 pixels

16:9

Thumbnail image

300 x 300 pixels

90 x 90 pixels

1:1

Background images

Background images are often the biggest images on your website. Naturally, they will have the biggest file size.

  • Recommended image width: 2560 pixels
  • Recommended image height: 1400 pixels
  • Aspect ratio: 16:9
  • File size: <20MB

Hero images

hero image

Hero images have the biggest impression on customers since they are the first big piece of content they see when they visit your website.

  • Recommended image width: Between 1280 pixels and 2500 pixels
  • Recommended image height: Between 720 pixels and 900 pixels
  • Aspect ratio: 16:9
  • File size: <10MB

Website banner images

website banner

Website banner images can come in multiple sizes and shapes, depending on what you want to show your customers.

  • Recommended image width: Check with the ad platform
  • Recommended image height: Check with the ad platform
  • Aspect ratio: Various
  • File size: <150kb

Blog images

Blog images are various in size and type. The best practice is to set a fixed image size for your blog posts.

  • Recommended image width: 1200
  • Recommended image height: 800
  • Aspect ratio: 3:2
  • File size: <200kb

Logos

logos

Logos are one of the smallest images on your website. Most logos opt for either a rectangular or square aspect ratio. Rectangular logos often also contain the text/ name of the company.

  • Recommended image width: 100 pixels
  • Recommended image height: 100 pixels
  • Aspect ratio: 1:1, 2:3, 4:1
  • Recommended file size: 1 MB

Why is image size important for websites?

You can spend hours perfecting the design of a banner, but it will look over-stretched, blurry, and pixelated if you don’t set the right size for it. Those weren’t even the worst scenarios, customers might even leave the page before they can even see your images because they took too long to load. 

If you pay attention to the image sizes on your Shopify store, you will get these benefits:

Better user experience

Large, high-resolution images that aren’t optimized can take longer to load, leading to frustration and potentially causing visitors to leave the site. By using appropriately sized images, you provide a smoother, faster browsing experience, keeping users engaged and more likely to explore your content.

Improve loading speed

Faster-loading pages are essential for retaining visitors and reducing bounce rates. In an era where users expect instant access to information, ensuring that your images don’t slow down your site is vital for keeping your audience on your site and enhancing overall performance.

Improve SEO ranking

Search engines like Google prioritize fast-loading websites in their rankings, and optimized images are a key factor in achieving this. Additionally, properly sized images reduce the load on servers and bandwidth, contributing to a more efficient and SEO-friendly website. This, in turn, helps boost your visibility in search engine results, driving more organic traffic to your site.

Top 3 image file types to use on your Shopify Store

Choosing the right image file types for your Shopify store is crucial for balancing visual appeal with site performance. With so many options available, it can be challenging to know which formats will deliver the best results.

image file types

In this guide, we’ll explore the top three image file types—JPG, PNG, and WebP—that are essential for creating a visually stunning and fast-loading online store. Whether you’re showcasing product photos, logos, or banners, these formats will help you optimize your images for both quality and speed.

JPG

JPGs offer a good balance between image quality and file size, making them ideal for product photos. They compress well, which helps to keep your website loading quickly without compromising too much on image clarity.

PNG

PNGs support transparency and provide higher-quality images with solid colors or text, making them perfect for logos and other graphics that need to be clear and crisp. However, PNG files tend to be larger, so they should be used sparingly to avoid slowing down your site.

WeBP

WebP is a newer format that provides superior compression while maintaining high quality. It supports both lossy and lossless compression, meaning you can use it for a wide range of images in your store. WebP files are smaller than JPGs and PNGs, leading to faster load times and improved site performance. However, you should ensure compatibility with all browsers, as some older browsers may not fully support WebP.

How to add images to your Shopify store?

Adding images to your Shopify store is fairly simple. Here is how you do it:

  • Go to the Shopify admin panel, click on the product, collection, web page, or blog post, wherever you want to add an image.
  • Click Add Image/ Insert Image.
  • You can upload an image to your store or pick an existing image from the library.
  • You can adjust the size and alt text of the image.
  • Click Save to activate the image.

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Frequently Asked Questions (FAQs)

What is fixed image size for Shopify?

Shopify doesn’t have a fixed image size, but it’s recommended to use images that are 2048 x 2048 pixels for square product images. This size offers high quality while being scalable for different devices.

What is the best image format for Shopify?

The best image format for Shopify depends on the type of image. JPG is ideal for product photos due to its balance of quality and file size, while PNG is better for images that require transparency, like logos. WebP is also a great modern alternative that offers smaller file sizes with good quality.

What is the ratio of images in Shopify?

The recommended aspect ratio for Shopify images, especially for products, is 1:1 (square). However, Shopify supports various aspect ratios, so it’s important to maintain consistency across your store to ensure a cohesive look.

What is a good size for a website image?