23+ Shopify Beauty Stores for Beginners That You Can't Miss

The cosmetics e-commerce industry is thriving, with projected U.S. revenue reaching $94 billion by 2026. In this article, NextSky dives deep into the top Shopify beauty stores and shares practical insights to help you build a standout, sustainable beauty brand in a competitive market and learn how to get products stocked in retail stores to expand your reach beyond online channels.

Top 23 Shopify beauty stores you can’t miss

1. Kylie Cosmetics

Kylie Cosmetics, Kylie Jenner’s iconic Shopify-based brand, has solidified its position with premium lip and makeup products. By leveraging social media influence, each collection launch becomes a global phenomenon.

Key features:

• Vibrant interface with soft pink tones, professional imagery, and TikTok integration to captivate customers instantly.
• Ready-made collections with personalized suggestions help customers create perfect kits, paired with illustrative reviews.
• Free shipping, flexible returns, and gift add-ons deliver a seamless shopping experience and a sense of value.

Lessons:

• Social media content and influencer partnerships build loyal communities, turning customers into passionate advocates.
• Personalized kits and strategic promotions boost average order value (AOV) and loyalty, encouraging repeat purchases.

Read more: TOP 30+ Best Shopify Stores of a Year that You Shoudn't Miss

2. Glossier

Glossier has redefined beauty with its “skin first, makeup second” philosophy. Instead of masking flaws, the brand celebrates natural beauty with lightweight products, transforming skincare into an emotional and relaxing ritual.

Key features:

• A minimalist design featuring pastel tones and authentic imagery creates a natural and exploratory experience.
• Detailed product info with reviews aids informed decisions.
• Promotions, gifts, fast shipping, and a loyalty program provide convenience and value.

Lessons:

• Educational content and transparent ingredients build trust, converting one-time buyers into loyal advocates.
• Minimalist design, paired with meaningful promotions, enhances the experience, reduces cart abandonment, and drives organic referrals.

3. Fenty Beauty

Rihanna’s brand has revolutionized the premium cosmetics industry with a commitment to diversity and inclusivity, offering over 40 foundation shades to suit all skin tones. Fenty Beauty empowers customers to express themselves freely, shine confidently, and inspire others.

Key features:

• Virtual tools and interactive experiences, such as AI makeup try-ons and professional imagery, help customers visualize results as if they were in a studio.
• Reviews, demo videos, and clear ingredient info build credibility and encourage engagement.
• Free shipping, flexible returns, and Rihanna’s personal content create a welcoming, supportive connection.

Lessons:

• Virtual try-on tools and shade finders enhance conversions and loyalty by empowering customers to make informed beauty choices.
• Inclusivity and quality certifications attract communities, turning customers into brand ambassadors for sustainable growth.

Read more: Top Shopify Electronics Stores Inspiring Your Business

4. Rare Beauty

More than just high-quality cosmetics, Selena Gomez’s Rare Beauty celebrates authentic beauty and diversity while prioritizing mental health and well-being. It’s a journey of self-love, confidence, and deeper meaning in life.

Key features:

• Elegant design, featuring vibrant imagery and Selena’s personal stories, creates a warm space for self-expression.
• Personalization tools, quizzes, and real reviews help guide customers to products that match their needs.
• Free shipping, 1% revenue donations, gift add-ons, and a loyalty program foster support and encourage a larger mission.

Lessons:

• Linking a brand to social missions, such as mental health, creates deep connections, turning customers into advocates who spread the message.
• Personalization tools and authentic content enhance experiences, reduce returns, and boost sales, making the store a trusted partner in the beauty journey.

5. OLAPLEX

A professional haircare brand, OLAPLEX stands out with its proprietary bond-building technology, which restores damaged hair and offers science-backed solutions for healthy hair from root to tip. It simplifies professional-grade care at home for confident, glossy results daily.

Key features:

• A clean interface with a white design and demo videos creates a premium, lab-like feel, making the product's benefits clear.
• Detailed information, expert reviews, and research build trust, encouraging long-term investment.
• Fast shipping, 60-day returns, seasonal promotions, and subscriptions offer convenience and value, fostering regular care.

Lessons:

• Scientific proof and professional endorsements build credibility, converting skeptics into loyal advocates through real results.
• Subscriptions and usage guides drive long-term engagement, reduce acquisition costs, and boost recurring revenue, making the brand a trusted partner in haircare.

Read more: Top 20 Shopify Home Decor Stores to Inspire Your Website

6. MANSCAPED

A standout men’s grooming brand, MANSCAPED uses specialized products and humorous marketing to make grooming fun and confident. It promotes freedom and masculinity, turning mornings into energized starts.

Key features:

• A playful design featuring vibrant colours, humorous videos, and illustrative imagery creates a friendly and comfortable browsing experience.
• Ready-made kits, smart suggestions, and humorous reviews guide choices, fostering a sense of community.
• Free shipping, subscriptions, gift add-ons, and loyalty programs deliver convenience and encourage long-term grooming habits.

Lessons:

• Humorous tone and relatable imagery attract young male customers, encouraging fun social media sharing and making the brand a cultural icon.
• Subscriptions and kits ensure stable revenue, boost customer lifetime value, and promote lasting grooming routines.

7. Hismile

Hismile is a breakthrough Shopify teeth-whitening brand with clinically backed at-home kits and unique flavors, delivering radiant smiles without pain or complexity. It makes whitening a daily joy for confident, global customers.

Key features:

• A global interface with multi-currency support and vibrant imagery provides a localized shopping experience.
• Customizable kits with unique flavors and real reviews build trust.
• Fast shipping, monthly subscriptions, gift add-ons, and easy returns add value and encourage long-term trials.

Lessons:

• Clinical proof and creative flavors differentiate products, boosting conversions and turning customers into enthusiastic advocates.
• Multi-currency support and global promotions attract international customers, driving sustainable growth and establishing the brand as a top choice for smile confidence.

8. ILIA Beauty

A clean beauty brand, ILIA Beauty celebrates natural beauty with versatile, organic, non-toxic products. It transforms makeup into self-care, offering a sustainable, radiant lifestyle balance.

Key features:

• Smart shade finder with quizzes and selfies creates personalized experiences, boosting customer confidence.
• Products with clear ingredient descriptions and genuine reviews foster a sense of community and credibility.
• Free shipping, flexible returns, subscription savings, and educational content provide convenience and value, encouraging exploration.

Lessons:

• UGC and personalization tools reduce returns, boost trust, and encourage sharing, driving organic growth.
• Clean ingredients and educational content attract health-conscious customers, fostering loyalty and expanding market share through personalized skincare experiences.

9. Arctic Fox

A vegan hair dye pioneer on Shopify, Arctic Fox champions responsible beauty with vibrant colors and nourishing formulas. It empowers bold creativity and supports social causes, turning hair into a colorful, meaningful statement.

Key features:

• “Fox Fam” system turns shopping into a community experience with rewards, loyalty tiers, and an exclusive club feel.
• Limited editions, detailed dye guides, and 15% profit donations add cultural and social value.
• Fast shipping, ready-made kits, color quizzes, and seasonal offers make trials risk-free and convenient.

Lessons:

• Community reward programs boost engagement, turning customers into natural ambassadors and driving sales via UGC.
• Social cause partnerships and ethical products attract younger generations, fostering loyalty and elevating the brand as a cultural icon.

10. Pixi Beauty

Pixi Beauty offers simple skincare and makeup solutions on Shopify for radiant daily looks. Perfect for busy people seeking natural beauty, it turns routines into quick, professional-grade joys.

Key features:

• Clear navigation, including quizzes and stacked offers such as samples and free shipping, encourages easy exploration and exclusivity.
• Versatile products, accompanied by usage videos and real reviews, build trust, making them ideal for busy lifestyles.
• “Subscribe & Save” with 10% discounts, friendly returns, and loyalty programs promote long-term care habits.

Lessons:

• Personalized quizzes and tiered offers boost cart value, reduce abandonment, and foster loyalty.
• Versatile products attract busy customers, encouraging trials and sharing, driving organic growth in minimalist beauty communities.

11. Truly Beauty

Truly Beauty focuses on body and intimate care, addressing overlooked concerns. For those seeking confidence in personal care, it turns private moments into empowering journeys through empathy and superior quality.

Key features:

• Warm, authentic design with soft tones, demo videos, and customer stories creates a friendly exploration space.
• Clinically backed products with clean ingredients and real reviews build trust with clear evidence.
• Attractive offers, free shipping, and flexible returns encourage risk-free trials and convenience.

Lessons:

• Warm design, authentic videos, and customer stories create a friendly experience that encourages comfortable exploration.
• Clinically backed products with clean ingredients and real reviews build trust through clear evidence.
• Attractive offers, free shipping, and flexible returns deliver convenience, encouraging risk-free trials.

12. Pacifica

Pacifica, a sustainable cosmetics brand, is committed to offering 100% vegan, cruelty-free products at affordable prices, promoting a green lifestyle. It turns shopping into a responsible act, harmonizing healthy skin with a healthy planet.

Key features:

• A green-toned interface with sustainable imagery and transparent certifications evokes an inspiring organic garden.
• Clean ingredients, environmental benefits, and community reviews build trust for conscious shopping.
• Free shipping, recycling programs, and seasonal offers deliver value, encouraging long-term green living.

Lessons:

• Transparency and sustainability win customer trust, making the brand a top choice for eco-conscious shoppers.
• Recycling programs and smart offers boost sales and loyalty through green storytelling.

13. Glow Recipe

A Korean skincare brand on Shopify, Glow Recipe draws inspiration from fresh fruits with gentle, high-efficacy formulas. For natural beauty lovers seeking fast results, it turns skincare into a joyful sensory experience, blending Asian traditions with modern lifestyles.

Key features:

• A vibrant, fruit-coloured website with quizzes and usage videos makes skincare a fun and personalized journey.
• Products tell origin stories, nutrient benefits, and real reviews, helping customers envision radiant skin.
• Seasonal collections, free shipping, loyalty rewards, and flexible returns offer convenience and value.

Lessons:

• Fruit-inspired scents evoke emotions, boosting social media sharing and enhancing the joy of natural skincare.
• Quizzes and collections personalize experiences, increasing conversions and fostering radiant beauty communities.

14. Drunk Elephant

A clean skincare brand on Shopify, Drunk Elephant follows a “suspender” philosophy, eliminating harmful ingredients and focusing on pure nutrients for healthy skin from within. It offers a personalized scientific skincare journey for customers who prioritize transparency and authenticity.

Key features:

• A clear layout, complete with non-toxic ingredient charts and skin routine quizzes, gives the impression of an expert consultation.
• Nutrient analysis, clinical research, and real reviews build credibility for confident skin health investments.
• Free shipping, routine kits, seasonal offers, and easy returns encourage long-term commitment.

Lessons:

• Transparent ingredients attract health-conscious customers, building trust and establishing the brand as a safe skincare icon.
• Routine quizzes and kits simplify choices, making the brand a reliable skincare partner.

15. Herbivore Botanicals

A plant-based brand specializing in organic, vegan products with pure natural ingredients, Herbivore Botanicals offers gentle care for sensitive skin, nurturing from within with nature’s actives.

Key features:

• A soothing green website with natural imagery and airy layouts evokes a relaxing stroll through an herb garden.
• Products highlight natural origins, benefits, and community reviews, deepening brand connection.
• Organic collections, eco-friendly shipping, and green promotions, along with flexible returns, encourage sustainable lifestyles.

Lessons:

• Natural origins and aesthetic design attract eco-lovers, boosting loyalty through nurturing experiences.
• Green programs and collections drive sales, encouraging returns and organic growth in eco-conscious communities.

16. Biossance

A standout clean skincare brand on Shopify, Biossance redefines hydration with pure sugarcane-derived squalane, delivering deep moisture for all skin types. It elevates hydration into a ritual, transforming dry skin into naturally plump radiance.

Key features:

• A clean website with skin quizzes and scientific videos creates a professional, green-lab experience.
• Products with sustainable research, pure ingredients, and user reviews build trust through evidence.
• Free shipping, hydration kits, loyalty programs, and flexible returns encourage long-term trials.

Lessons:

• Sustainable ingredients differentiate the brand, attracting eco-conscious customers and driving advocacy.
• Quizzes and collections personalize experiences, boosting conversions and loyalty for regular hydration routines.

17. Youth To The People

A superfood skincare brand, Youth To The People utilizes nutrient-rich, fresh produce for natural urban skin rejuvenation, ideal for busy lifestyles seeking vibrant, healthy-looking skin.

Key features:

• A dynamic, educational interface with fresh green tones, nutrient-rich infographics, and quizzes evokes the feel of an organic vegetable garden.
• Products detail superfood benefits, research, and visual reviews, building trust through freshness.
• Superfood kits, fast shipping, rewards, and easy returns cater to busy lifestyles.

Lessons:

• Superfood connections inspire engagement and sharing, turning customers into nature lovers.
• Quizzes and kits simplify routines, boosting sales and loyalty through personalized care.

18. Hero Cosmetics

A Shopify-based acne and skincare brand, Hero Cosmetics offers quick and effective patch solutions for imperfect skin, turning daily acne struggles into small victories for confident, clear skin.

Key features:

• A vibrant green interface with fun infographics and quizzes creates an organic, garden-like experience.
• Products highlight superfood benefits, research, and visual reviews, reinforcing natural trust.
• Full superfood kits, fast shipping, easy returns, and attractive rewards suit active lifestyles.

Lessons:

• Authentic acne-focused content builds community, boosting loyalty and sharing through relatable stories.
• Quick solutions and kits increase conversions, encouraging repeat care routines.

19. Cocokind

A conscious skincare brand on Shopify, Cocokind offers affordable organic products with transparent processes, delivering authentic care for all budgets. It turns skincare into a personal journey of real progress.

Key features:

• A warm, earthy-toned website with routine quizzes and stacked promotions feels like friendly, family advice.
• Organic product stories, benefits, and video reviews build trust through authenticity.
• Subscription savings, routine kits, tiered rewards, and shipping deliver lasting value.

Lessons:

• Quizzes and promotions personalize experiences, boosting cart value and loyalty through routines.
• Transparent organics attract communities, driving sharing and sustainable growth.

20. Kosas Cosmetics

A pioneer in makeup with integrated skincare, Kosas Cosmetics blurs the line between makeup and care, allowing users to shine naturally while protecting and nourishing their skin for a radiant, healthy balance.

Key features:

• Clean website with shade quizzes and action videos creates professional, personalized kit-building experiences.
• Products with skin benefits, ingredients, and photo reviews build trust through versatility.
• Kit-building, free shipping, first-purchase discounts, and returns offer flexibility.

Lessons:

• Skincare integration differentiates, boosting loyalty through dual benefits.
• Quizzes and kits personalize the experience, driving sales and repeat purchases.

21. Sunday Riley

A premium Shopify skincare brand, Sunday Riley offers potent formulas targeting specific skin concerns with fast clinical results, serving serious skin investors with a personalized care masterclass.

Key features:

• Elegant website with virtual consultations and shop-by-ingredient features feels like a personal spa.
• Products with research, FAQs, and reviews build credibility through depth.
• Free samples, routine kits, blogs, and shipping deliver comprehensive value.

Lessons:

• Virtual consultations personalize the experience, boosting conversions and loyalty.
• Educational content positions the brand as an expert, driving premium sales.

22. Soko Glam

A K-beauty Shopify store, Soko Glam introduces Korean skincare with guided routine kits, making Asian beauty accessible. It turns multi-step routines into fun discoveries for glass skin.

Key features:

• Step-by-step navigation with starter kits and live chat offers expert K-beauty guidance.
• Blog content, product guides, benefits, and reviews build community.
• Rewards, global shipping, and discounts provide convenience.

Lessons:

• Routine guides simplify, boosting kit sales and loyalty.
• Cultural content attracts, driving sharing and growth.

23. Innisfree

A renowned Korean skincare brand on Shopify, Innisfree draws inspiration from Jeju Island, harnessing natural ingredients to achieve fresh, vibrant skin every day. It harnesses nature’s essence to create healthy skincare, promoting balanced and energized lifestyles.

Key features:

• Green website with skin quizzes and Jeju imagery creates a retreat-like feel.
• Products detail origins, benefits, and reviews, building trust.
• Seasonal kits, free shipping, and rewards deliver value.

Lessons:

• Origin stories connect emotionally, boosting engagement.
• Quizzes personalize, driving sales and repeat purchases.

Launch your Shopify cosmetics store with 30-day checklist

To build a successful cosmetics store, follow this practical 30-day checklist:

Week 1: Lay the Foundation

• Choose a mobile-responsive Shopify theme (e.g., Impulse, Prestige).
• Set up payment methods (Stripe, PayPal, Shop Pay).
• Install Google Analytics 4 for e-commerce tracking.
• Configure Klaviyo for email marketing automation.
• Create brand story pages (About, Mission, Founder).

Week 2: Build Products and Content

• Shoot professional product photos with lifestyle angles (5+ per product).
• Write SEO-optimized product descriptions focusing on benefits.
• Create usage guides for products.
• Set up a review system (e.g., Yotpo) with photo/video capabilities.
• Develop a 5-email welcome series for 2 weeks.

Week 3: Establish Marketing and Social Media

• Create Instagram and TikTok Business accounts with shoppable posts.
• Partner with 10-20 micro-influencers in your niche.
• Build a Pinterest presence with beauty trend boards.
• Set up Facebook ads with accurate pixel tracking.
• Launch a pre-release email campaign with enticing offers.

Week 4: Test and Launch

• Test mobile user experience and checkout across devices.
• Conduct A/B testing on product pages (images, copy, pricing).
• Configure abandoned cart email sequences.
• Optimize site speed to under 2.5 seconds.
• Soft-launch to email list before public rollout.

Success Metrics to Track

• Week 1: 100+ email subscribers, 500+ social media followers.
• Month 1: $5,000-$15,000 revenue, 2.5%+ conversion rate, 200+ email subscribers.
• Month 3: $15,000-$45,000 revenue, 3.5%+ conversion rate, 1,000+ email subscribers.
• Month 6: $30,000-$100,000 revenue, 4%+ conversion rate, 5,000+ email subscribers.

Top 5 Shopify themes to elevate your cosmetics store

These five Shopify themes enhance user experience, boost conversions, strengthen branding, and drive sales in the competitive cosmetics e-commerce industry.

• Purity: A minimalist theme focusing on elegance and clear navigation. Its clean layout turns product pages into art, keeping customers focused without distractions. Ideal for brands emphasizing purity and authentic skincare.
• Phenomena: A bold, vibrant theme with social media integration, turning stores into online stages where products shine, attracting Gen Z and Millennials via TikTok and Instagram.
• Wonder: A versatile, luxurious theme for premium brands, blending sophistication with modern features. It creates an online spa experience, perfect for high-end cosmetics.
• Eurus: A modern theme focused on e-commerce functionality, helping stores scale globally with convenience and professionalism, turning international customers into loyal advocates.
• Stretch: A flexible theme for brands like Glow Recipe, offering robust personalization tools. It creates a creative space for customers to explore products like a beauty journey.

Top Shopify cosmetics stores succeed by prioritizing mobile-first design, strategic product selection, community engagement, and data-driven optimization. By studying these brands, you can apply proven strategies to build a profitable cosmetics business.