shopify stattistics 2024

How Many Shopify Stores Are There – 2024 Statistics

Since its launch in 2006, Shopify has become a cornerstone for online retailers, providing robust tools for managing payments, shipping, and marketing. It stands as a leader in the e-commerce industry, supporting businesses across 175 countries. Shopify has enabled numerous enterprises worldwide to establish, operate, and expand their online stores effectively.

In this article, we'll explore Shopify's significant presence in e-commerce, its global impact, and key insights into its role in shaping modern online retail.

=>> Please take a look: Shopify Tutorial: How to Start a Shopify Store for Beginners

How Many Shopify Stores Are There in July 2024

According to BuiltWith, there are 4,794,511 live Shopify stores globally as of July 2024. This number is constantly increasing, reflecting the popularity of the platform.

shopify statistics

Shopify usage statstistics. Sourse: Builtwith 

Shopify Stores By Country

Here’s a breakdown of Shopify online stores by country:

Country

Number of Shopify Stores

United States

2,656,426

United Kingdom

207,349

Australia

150,839

Brazil

123,054

Germany

121,795

Canada

109,145

France

65,899

India

65,081

Netherlands

52,209

Italy

44,082

Japan

30,921

New Zealand

26,530

 Source: Builtwith (as of July 2024)

Looking at the table, we see that the United States leads by a significant margin with close to 2.7 million stores. 

This dominance underscores the strong e-commerce market in the US. Additionally, notable numbers from the UK, Australia and Brazil highlight key markets outside of North America. 

Wide adoption in various regions shows Shopify's versatility and global appeal

Shopify Stores By Region

North America leads globally in Shopify adoption with 2,802,399 stores, followed by Europe with 607,917 stores. Oceania, Asia, and Africa also show notable presence, indicating Shopify's expanding global footprint across diverse regions.

Below is a table showing the number of Shopify stores worldwide by region:

shopify customers stats
Source: Builtwith (as of July 2024)

Shopify Stores By Products

Here is the distribution of Shopify stores by product category: 

Product Category

Number of Stores

Apparel

520,321

Home & Garden

221,381

Beauty & Fitness

186,706

Food & Drink

116,008

People & Society

68,801

Sports

62,669

Health

61,983

Arts & Entertainment

61,283

Toys & Hobbies

53,082

Pets & Animals

40,609

Autos & Vehicles

36,090

Gifts & Special Events

35,526

Consumer Electronics

34,804

Business & Industrial

31,767

Computers

28,878

Sources: Store Leads (as of July 2024)

The apparel industry dominates Shopify with over 10% of total stores, driven by strong online demand for clothing and accessories.  

Home & Garden and Beauty & Fitness follow as strong contenders in the e-commerce space. 

The distribution highlights Shopify's versatility in catering to a wide range of industries and consumer interests, underscoring its appeal as a robust platform for online retail across different sectors.

=>> You might be interested in: Top 50+ Best Shopify Store Examples To Inspire Your Own

Interesting statistics about Shopify

Shopify Merchant by Region

Region

Number of Shopify Merchants

North America

875,000

Europe, Middle East, Africa

437,282

Asia Pacific and China

262,460

Canada

105,136

Latin America

70,111

Source: Shopify (as of July 2024)

North America leads with 875,000 Shopify merchants, indicating its dominance in eCommerce. 

Europe, the Middle East, and Africa follow with 437,282 merchants, while the Asia Pacific and China region have a notable 262,460 merchants. 

Canada has 105,136 merchants, and Latin America has 70,111, reflecting growing eCommerce trends in these areas.

Shopify Customer Statistics

Year

Buyers

2014

28 million

2015

57 million

2016

100 million

2017

163 million

2018

216 million

2019

300 million

2020

457 million

2021

572 million

2022

649 million

2023

700 million

2024

755 million (estimated)

Source: Shopify (as of July 2024)

The number of Shopify shoppers grew sharply between 2014 and 2023, with a significant increase from 28 million to 700 million. It is predicted that 2024 will continue this trend, reaching 755 million buyers.


Shopify Gross Merchandise Volume (Shopify GMV)

Year

Shopify GMV

2012

$707.4 Million

2013

$1.62 Billion

2014

$3.76 Billion

2015

$7.7 Billion

2016

$15.37 Billion

2017

$26.32 Billion

2018

$41.1 Billion

2019

$61.14 Billion

2020

$119.58 Billion

2021

$175.4 Billion

2022

$197.3 Billion

2023 (Q3)

$160.8 Billion

2024 (est)

$220 Billion (est)

Source: Shopify (as of July 2024)

Shopify's gross merchandise value (GMV) has grown impressively from 2012 to 2023, from $707.4 million to $160.8 billion in Q3 2023. It is predicted that in 2024, GMV will reach approximately $220 billion, reflecting continued expansion. and the strong development of this platform.

How Many Shopify Stores Use Social Media?

Shopify stores are highly active on Instagram (1,016,732 stores) and Facebook (772,366 stores), reflecting their popularity. Other platforms like YouTube, Pinterest, and Twitter are also widely used, each with around 180,000 stores. TikTok shows notable adoption with over 150,000 stores, while LinkedIn has a smaller but significant presence. Lesser-used platforms include Facebook Group, Snapchat, and Yelp.

Social Media Platform

Number of Stores

Instagram

1,016,732

Facebook

772,366

YouTube

187,120

Pinterest

186,035

Twitter

184,657

TikTok

154,018

LinkedIn

82,805

Facebook Group

21,774

Snapchat

8,545

Yelp

1,410

Shopify Revenue

Shopify's revenue growth has been remarkable over the last decade, rising from $23.71 million in 2012 to $7.06 billion in 2023. This consistent increase reflects the platform's expanding user base and its significant impact on the e-commerce market.

Year

Revenue

2012

$23.71 million

2013

$50.25 million

2014

$105.02 million

2015

$205.23 million

2016

$389.33 million

2017

$673.3 million

2018

$1.07 billion

2019

$1.58 billion

2020

$2.93 billion

2021

$4.61 billion

2022

$5.6 billion

2023

$7.06 billion

Source: Shopify (as of July 2024)

Shopify Subscription Solutions Revenue

Year

Shopify Revenue (Share)

2012

$19.2 million (80.98%)

2013

$38.34 million (76.3%)

2014

$66.67 million (63.48%)

2015

$111.98 million (54.56%)

2016

$188.61 million (48.44%)

2017

$310.03 million (46.05%)

2018

$465 million (43.46%)

2019

$642.24 million (40.65%)

2020

$908.76 million (31.01%)

2021

$1.34 billion (29.07%)

2022

$1.49 billion (26.6%)

2023

$1.84 billion (26.06%)

Source: Shopify  (July 2024)

Shopify's revenue share shows a declining trend over the years, indicating a diversification of its revenue streams. Despite the percentage decrease, the actual revenue figures have grown significantly, demonstrating the company's robust expansion and increasing market presence.

Shopify Merchant Solutions Revenue

Year

Shopify Revenue (Share)

2012

$4.51 million (19.02%)

2013

$11.91 million (23.7%)

2014

$38.35 million (36.52%)

2015

$93.25 million (45.44%)

2016

$200.72 million (51.56%)

2017

$363.27 million (53.95%)

2018

$608.23 million (56.54%)

2019

$933.93 million (59.35%)

2020

$2.02 billion (68.99%)

2021

$3.27 billion (70.93%)

2022

$4.11 billion (73.39%)

2023

$5.22 billion (73.94%)

Source: Shopify (as of July 2024)

Shopify's revenue and its share of total revenue have increased significantly over the years. This indicates that Shopify's core business has grown steadily, with a substantial increase in its revenue share, reflecting its expanding market dominance and effective scaling strategies.

Shopify Revenue by Region


Region

Shopify Revenue

North America

$5.04 billion

Europe, Middle East, and Africa

$1.26 billion

Asia Pacific, Australia, and China

$699 million

Latin America

$69 million

Source: Shopify (July 2024)

North America leads in Shopify revenue by a significant margin, generating $5.04 billion. Europe, the Middle East, and Africa follow with $1.26 billion. The Asia Pacific, Australia, and China region contribute $699 million, while Latin America generates $69 million. This distribution reflects Shopify's strong presence and market penetration in North America and its growing influence in other regions.

Shopify Monthly Recurring Revenue

Year

Shopify Monthly Recurring Revenue

2012

$2.02 million

2013

$3.82 million

2014

$6.57 million

2015

$11.33 million

2016

$18.46 million

2017

$29.88 million

2018

$40.93 million

2019

$53.9 million

2020

$82.61 million

2021

$102.02 million

2022

$109.51 million

2023

$149 million

Source: Shopify (as of July 2024)

Shopify's Monthly Recurring Revenue (MRR) has shown a consistent upward trend over the years, highlighting its growth and the increasing number of businesses using its platform. 

From $2.02 million in 2012, the MRR has surged to $149 million in 2023, indicating strong and sustained demand for Shopify's services and robust customer retention. 

This growth underscores Shopify's expanding market share and the effectiveness of its subscription-based business model.

=>> View details: How many Shopify Stores Can I Have?

Conclusion

The e-commerce platform is expanding swiftly, with merchants, buyers, and gross merchandise volume all increasing annually.

As more businesses embrace e-commerce channels, Shopify’s online sales portal offers an appealing package. If you are thinking about opening a Shopify store then now is the best time.

Frequently Asked Questions (FAQs)

How many users are in Shopify?

Shopify has about 2.1 million active users daily.

What is the success rate of Shopify?

The Shopify Success Rate of eCommerce stores ranges between 5% to 10%. These stats denote that out of every 100 businesses using Shopify, only about 5 to 10 businesses become successful and stay successful. Increase your AOV by 20% with an upsell and cross-sell app.

How many Shopify stores are there in the US?

There are close to 2.7 million active Shopify stores in the United States.

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