Shopify pricing 2024: Which plans are for you?
Table of Contents
Choosing the right Shopify plan will depend on the features you want, your ideal price, and the level of technical support you need. We've created a Shopify pricing guide to help you make the best choice.
How much do Shopify plans cost?
Shopify offers a variety of subscription plans at different prices to meet different business needs. Standard Shopify subscription plans start at $29 per month and can go up to hundreds of dollars per month for premium plans with additional features and support.
To better understand the costs of the packages, you can refer to the price list below:
Basic |
Shopify |
Advanced |
Plus |
|
---|---|---|---|---|
Object |
Solo businesses |
Small teams |
Business scales |
More complex business |
Monthly costs |
25$/month |
65$/month |
399$/month |
Prices start at 2,300 $ USD/month for a 3-year term |
Cost per year (save 25%) |
19$/month |
49$/month |
299$/month |
|
Transaction fees |
2% |
1% |
0.6% |
0.2% |
Features |
||||
Online Store |
Full feature |
Full feature |
Full feature |
Full feature |
Warehouse location |
10 |
10 |
10 |
200 |
Product |
unlimited |
unlimited |
unlimited |
unlimited |
24/7 chat support |
Live chat |
Live chat |
Enhanced live chat |
Phone support or live chat |
Sales channels |
yes |
yes |
yes |
yes |
Product pricing by market |
yes |
yes |
yes |
yes |
Market domains and subfolders |
yes |
yes |
yes |
yes |
Language translation |
yes |
yes |
yes |
yes |
Localized global sales (market) |
3 |
3 |
3 + add markets for $59 USD/month per market |
50 |
POS Lite |
yes |
yes |
yes |
yes |
POS Pro (per location) |
89$/month |
89$/month |
89$/month |
20 locations included or 200 with Shopify Payments |
Additional employee accounts |
0 |
5 |
15 |
unlimited |
Collaborator accounts |
yes |
yes |
yes |
yes |
Analysis |
Standard analysis |
Standard analysis |
Custom reporting and analytics |
Customized reporting and analytics |
Payment page capacity |
Standard |
Standard |
x10 |
40x |
Manual order creation |
yes |
yes |
yes |
yes |
Discount codes |
yes |
yes |
yes |
yes |
Gift cards |
yes |
yes |
yes |
yes |
Abandoned cart recovery |
yes |
yes |
yes |
yes |
3rd-party calculated shipping rates |
no |
no |
yes |
yes |
Customer segmentation |
yes |
yes |
yes |
yes |
Unlimited contacts |
yes |
yes |
yes |
yes |
Ecommerce automations |
yes |
yes |
yes |
yes |
Marketing automation |
yes |
yes |
yes |
yes |
Import marketplace orders |
yes |
yes |
yes |
yes |
Connect and list products |
yes |
yes |
yes |
yes |
More than 50 orders are synchronized on Shopify |
1% maximum 99$/month |
1% maximum 99$/month |
1% maximum 99$/month |
1% maximum 99$/month |
Taxes and import duties |
no |
no |
yes |
yes |
Only available in Plus version |
Checkout Extensibility, B2B on Shopify, Shopify Audiences, Shopify Plus Certified App Partners, Avalara tax automation, ShopifyQL Notebooks, Bot protection, Exclusive API access and endpoints, Feature test drives, Launchpad, Custom app built with Shopify Functions, Shopify organizational admin, Shopify Plus Certified App Partners, Shopify Plus Academy |
No transaction fees for stores using Shopify PaymentsÂ
Special offer for the first month of use with the Basic, Shopify, Advanced, Started, Retail plans for only $1/month and 3 days free trial.
Prices may vary between regions, below are the steps to view prices by country:
- Step 1: Visit Shopify Pricing here.
- Step 2: Scroll down to the footer and select where you want to place your store.
- Step 3: Click any country to see the Shopify version for that country/region.
- Step 4: Scroll back to the top or reload the page to see prices in that area. The example below is the UK
There are also enterprise-level plans for larger businesses with customized pricing. Additionally, transaction fees may apply depending on the payment gateway used.Â
Shopify Starter Plan
- Shopify Starter plan give you 3 days for free and then 1$ for the first month.
- Shopify Starter is the most affordable plan, but it doesn't include access to the Shopify online store platform.
- Instead, it allows you to sell on Facebook, Instagram, Tiktok or integrate with an existing website on platforms like WordPress or Squarespace using Buy Buttons.
=> Ideal for businesses aiming to sell on social media channels, especially if they already have an established website elsewhere.
- Merchants can create product links for social media posts or messages and activate checkout by choosing a paid plan or removing storefront password.
- Shopify's link-in-bio tool, Linkpop, helps organize product listings in one place for easy access and management.
Shopify Retail Plan(POS plan)
- Shopify Retail plan costs $89 per month
- Shopify Retail Plan integrates online and offline sales channels.
- Key features include unified inventory management, omnichannel selling, and in-store POS system.
- Advantages include seamless integration, centralized inventory management, and access to POS systems and hardware.
- Ideal for businesses with physical retail locations looking to expand online.
- Offers comprehensive solutions for omnichannel retailing, suitable for small boutiques or larger retail chains.
Shopify Basic PlanÂ
- Shopify Basic plan costs $25 per month ($19 per month when paid annually).
- Suitable for small businesses aiming to establish a robust online presence and engage in omnichannel selling, including dropshipping.
- Offers an online store with a website and blog, allowing users to list unlimited products and sell across various online marketplaces and social media platforms.
- You can manage all your products, orders, and customer information from your Shopify admin.
- The Basic Shopify plan doesn't support adding any staff accounts.
Shopify Plan
- Shopify Plan costs $65 per month ($49 per month when paid annually).
- Enhanced Features: The Shopify plan builds upon the Basic Shopify plan, offering additional features such as lower credit card rates and transaction fees.
- Enhanced Staff Access: Shopify plan allows for up to five staff logins, facilitating better store management.
- Advanced Reporting: Provides robust reporting tools to analyze sales data and customer behavior, aiding in business growth planning.
- Customer Insights: Access customer reports to gather valuable data on customer usage and purchasing patterns.
- Scalability: Ideal for businesses experiencing growth and expansion, offering tools and insights to support scaling operations.
Shopify Advanced Plan
- Shopify Advanced Plan costs $399 per month ($299 per month when paid annually).
- Advanced Shopify Plan: Designed for established businesses with extensive online and offline operations.
- Key Improvements: Advanced reporting tools for understanding customers and improving sales journey, ability to save custom reports.
- Benefits for Buyers: Access to third-party calculated shipping rates, lower credit card processing rates, support for up to eight store locations.
- Ideal for: Businesses selling large volumes online and in person, requiring advanced features and analytics for growth and expansion.
Shopify Plus PlanÂ
- Shopify Plus will cost you a monthly fee starts at $2,300 (Available on a 1- or 3-year term), with additional costs for domain names, premium templates, and apps.
- Key Features: Includes all features of standard Shopify plans, with additional customization options and integrations.
- Customization: Provides more ways to customize your website, including access to unique integrations, Shopify apps, and the ability to alter website template code.
- Advanced Functionality: Offers advanced automated workflows, Shopify POS Pro for in-person payments, and expert support from the Shopify team.
- Ideal for:Tailored for larger businesses and high-volume merchants.Larger businesses earning at least $750,000 in annual revenue, seeking comprehensive online and offline sales strategies and extensive customization options.
Enterprise commerceÂ
- Shopify Enterprise commerce plan has Custom pricing. You need to get in touch with Shopify support to get this plan.
- Enterprise commerce typically refers to the Shopify Plus plan, which is designed for large businesses or businesses with significant growth.Â
- It offers advanced features like higher level of customization, dedicated support, and API support for integrations.
- Build agility, speed to deployment, and performance for enterprise organizations
Other Fees
Apart from the expenses associated with Shopify plans, users often pay costs for premium themes and additional add-ons.
Premium themes
While free Shopify themes are available, many businesses prefer premium themes to achieve their desired look right from the start. Premium themes vary widely in price, ranging from approximately $140 to over $400.
Unofficial Theme Providers: Prices typically range from $19 to $171 platforms such as ThemeForest. These providers offer themes through unofficial marketplaces and are not vetted by Shopify. It's essential to research these companies before purchasing their themes to ensure they offer reliable customer support in case of any issues.
Some popular sources for unofficial Shopify themes include:
- ThemeForest, offering over 25+ Shopify themes.
- TemplateMonster, providing more than 2164+ Shopify themes.
- Envato Elements, featuring over 210 + Shopify themes.
Payment Fees
Shopify offers two main payment options for store owners:
Shopify Payments
- No transaction fees for stores using Shopify Payments. (Shopify Payments accept Credit Card Payments with Shopify USA).
- Shopify Payments supports various payment methods including : Visa, Mastercard, American Express, Apple Pay, Google Pay, PayPal, etc., and integrates seamlessly with Shopify for easy setup and management.
- Security with Shopify Payments is high due to PCI compliance and support for 3D Secure verification. It eliminates hassles associated with setting up third-party payment providers or merchant accounts.
Third-party Payment Providers
- Transaction fees range from 0.2% to 2%, supporting diverse payment methods for customers.
- Allows customization of payment interface to align with the brand or request a separate account for service usage.
Comparison of Payment Methods:
Payment Method |
Fee |
Support |
Setup |
Security |
Shopify Payments |
Free |
Multiple methods |
Simple |
High |
Third-party Payment Providers |
Varies |
Multiple methods |
Customizable |
medium |
Shipping Fees
Shopify integrates with various shipping partners such as USPS, UPS, and FedEx. Shipping fees depend on the shipping service you choose and the weight, size of the order. Shopify provides a feature to automatically calculate shipping fees based on this information.
Domain Fees
Must be purchased separately from a domain name registrar, the price is about 15 USD/year or more.
Premium Apps and Plugins
To enhance the functionality of a Shopify store, businesses often invest in premium plugins. Prices vary depending on the plugin, ranging from as low as $5 per month to hundreds of dollars.
And a few more special costs: time, development,...
For more detailed information about applications and application development services on the Shopify platform, you can refer to this article: Shopify App Development.
Opinions and Recommendations
- Prioritize essential features and functionalities to avoid unnecessary app expenses.
- Choose Shopify Payments to minimize transaction and credit card processing fees.
- Regularly review app usage and remove unused or redundant apps to reduce costs.
- Invest in marketing wisely, focusing on channels that yield the highest return on investment.
- Consider long-term scalability and growth when budgeting for theme customization and app investments.
Note : Shopify Payments only supports integration in select countries such as Canada, USA, Australia, Italia, Japan, …