Shopify pricing 2024: Which plans are for you?

Shopify pricing 2024: Which plans are for you?

Table of Contents

    Choosing the right Shopify plan will depend on the features you want, your ideal price, and the level of technical support you need. We've created a Shopify pricing guide to help you make the best choice.

    How much do Shopify plans cost?

    Shopify offers a variety of subscription plans at different prices to meet different business needs. Standard Shopify subscription plans start at $29 per month and can go up to hundreds of dollars per month for premium plans with additional features and support.

    To better understand the costs of the packages, you can refer to the price list below:

    Basic

    Shopify

    Advanced

    Plus

    Object

    Solo businesses

    Small teams

    Business scales

    More complex business

    Monthly costs

    25$/month

    65$/month

    399$/month

    Prices start at 2,300 $ USD/month for a 3-year term

    Cost per year (save 25%)

    19$/month

    49$/month

    299$/month

    Transaction fees

    2%

    1%

    0.6%

    0.2%

    Features

    Online Store

    Full feature

    Full feature

    Full feature

    Full feature

    Warehouse location

    10

    10

    10

    200

    Product

    unlimited

    unlimited

    unlimited

    unlimited

    24/7 chat support

    Live chat

    Live chat

    Enhanced live chat

    Phone support or live chat

    Sales channels

    yes

    yes

    yes

    yes

    Product pricing by market

    yes

    yes

    yes

    yes

    Market domains and subfolders

    yes

    yes

    yes

    yes

    Language translation

    yes

    yes

    yes

    yes

    Localized global sales (market)

    3

    3

    3 + add markets for $59 USD/month per market

    50

    POS Lite

    yes

    yes

    yes

    yes

    POS Pro (per location)

    89$/month

    89$/month

    89$/month

    20 locations included or 200 with Shopify Payments

    Additional employee accounts

    0

    5

    15

    unlimited

    Collaborator accounts

    yes

    yes

    yes

    yes

    Analysis

    Standard analysis

    Standard analysis

    Custom reporting and analytics

    Customized reporting and analytics

    Payment page capacity

    Standard

    Standard

    x10

    40x

    Manual order creation

    yes

    yes

    yes

    yes

    Discount codes

    yes

    yes

    yes

    yes

    Gift cards

    yes

    yes

    yes

    yes

    Abandoned cart recovery

    yes

    yes

    yes

    yes

    3rd-party calculated shipping rates

    no

    no

    yes

    yes

    Customer segmentation

    yes

    yes

    yes

    yes

    Unlimited contacts

    yes

    yes

    yes

    yes

    Ecommerce automations

    yes

    yes

    yes

    yes

    Marketing automation

    yes

    yes

    yes

    yes

    Import marketplace orders

    yes

    yes

    yes

    yes

    Connect and list products

    yes

    yes

    yes

    yes

    More than 50 orders are synchronized on Shopify

    1% maximum 99$/month

    1% maximum 99$/month

    1% maximum 99$/month

    1% maximum 99$/month

    Taxes and import duties

    no

    no

    yes

    yes

    Only available in Plus version

    Checkout Extensibility,

    B2B on Shopify,

    Shopify Audiences,

    Shopify Plus Certified App Partners,

    Avalara tax automation,

    ShopifyQL Notebooks, 

    Bot protection,

    Exclusive API access and endpoints,

    Feature test drives,

    Launchpad,

    Custom app built with Shopify Functions,

    Shopify organizational admin,

    Shopify Plus Certified App Partners,

    Shopify Plus Academy

    No transaction fees for stores using Shopify Payments 

    Special offer for the first month of use with the Basic, Shopify, Advanced, Started, Retail plans for only $1/month and 3 days free trial.

    shopify starter plans

    Prices may vary between regions, below are the steps to view prices by country:

    • Step 1: Visit Shopify Pricing here.
    • Step 2: Scroll down to the footer and select where you want to place your store.
    • Step 3: Click any country to see the Shopify version for that country/region.
    • Step 4: Scroll back to the top or reload the page to see prices in that area. The example below is the UK

    There are also enterprise-level plans for larger businesses with customized pricing. Additionally, transaction fees may apply depending on the payment gateway used. 

    Shopify Starter Plan

    • Shopify Starter plan give you 3 days for free and then 1$ for the first month.
    • Shopify Starter is the most affordable plan, but it doesn't include access to the Shopify online store platform.
    • Instead, it allows you to sell on Facebook, Instagram, Tiktok or integrate with an existing website on platforms like WordPress or Squarespace using Buy Buttons.

    => Ideal for businesses aiming to sell on social media channels, especially if they already have an established website elsewhere.

    • Merchants can create product links for social media posts or messages and activate checkout by choosing a paid plan or removing storefront password.
    • Shopify's link-in-bio tool, Linkpop, helps organize product listings in one place for easy access and management.

      Shopify Retail Plan(POS plan)

      • Shopify Retail plan costs $89 per month
      • Shopify Retail Plan integrates online and offline sales channels.
      • Key features include unified inventory management, omnichannel selling, and in-store POS system.
      • Advantages include seamless integration, centralized inventory management, and access to POS systems and hardware.
      • Ideal for businesses with physical retail locations looking to expand online.
      • Offers comprehensive solutions for omnichannel retailing, suitable for small boutiques or larger retail chains.

      Shopify Basic Plan 

      • Shopify Basic plan costs $25 per month ($19 per month when paid annually).
      • Suitable for small businesses aiming to establish a robust online presence and engage in omnichannel selling, including dropshipping.
      • Offers an online store with a website and blog, allowing users to list unlimited products and sell across various online marketplaces and social media platforms.
      • You can manage all your products, orders, and customer information from your Shopify admin.
      • The Basic Shopify plan doesn't support adding any staff accounts.

      Shopify Plan

      • Shopify Plan costs $65 per month ($49 per month when paid annually).
      • Enhanced Features: The Shopify plan builds upon the Basic Shopify plan, offering additional features such as lower credit card rates and transaction fees.
      • Enhanced Staff Access: Shopify plan allows for up to five staff logins, facilitating better store management.
      • Advanced Reporting: Provides robust reporting tools to analyze sales data and customer behavior, aiding in business growth planning.
      • Customer Insights: Access customer reports to gather valuable data on customer usage and purchasing patterns.
      • Scalability: Ideal for businesses experiencing growth and expansion, offering tools and insights to support scaling operations.

      Shopify Advanced Plan

      • Shopify Advanced Plan costs $399 per month ($299 per month when paid annually).
      • Advanced Shopify Plan: Designed for established businesses with extensive online and offline operations.
      • Key Improvements: Advanced reporting tools for understanding customers and improving sales journey, ability to save custom reports.
      • Benefits for Buyers: Access to third-party calculated shipping rates, lower credit card processing rates, support for up to eight store locations.
      • Ideal for: Businesses selling large volumes online and in person, requiring advanced features and analytics for growth and expansion.

      Shopify Plus Plan 

      • Shopify Plus will cost you a monthly fee starts at $2,300 (Available on a 1- or 3-year term), with additional costs for domain names, premium templates, and apps.
      • Key Features: Includes all features of standard Shopify plans, with additional customization options and integrations.
      • Customization: Provides more ways to customize your website, including access to unique integrations, Shopify apps, and the ability to alter website template code.
      • Advanced Functionality: Offers advanced automated workflows, Shopify POS Pro for in-person payments, and expert support from the Shopify team.
      • Ideal for:Tailored for larger businesses and high-volume merchants.Larger businesses earning at least $750,000 in annual revenue, seeking comprehensive online and offline sales strategies and extensive customization options.

      Enterprise commerce 

      • Shopify Enterprise commerce plan has Custom pricing. You need to get in touch with Shopify support to get this plan.
      • Enterprise commerce typically refers to the Shopify Plus plan, which is designed for large businesses or businesses with significant growth. 
      • It offers advanced features like higher level of customization, dedicated support, and API support for integrations.
      • Build agility, speed to deployment, and performance for enterprise organizations

      Other Fees

      Apart from the expenses associated with Shopify plans, users often pay costs for premium themes and additional add-ons.

      Premium themes

      While free Shopify themes are available, many businesses prefer premium themes to achieve their desired look right from the start. Premium themes vary widely in price, ranging from approximately $140 to over $400.

      Unofficial Theme Providers: Prices typically range from $19 to $171 platforms such as ThemeForest. These providers offer themes through unofficial marketplaces and are not vetted by Shopify. It's essential to research these companies before purchasing their themes to ensure they offer reliable customer support in case of any issues.

      Some popular sources for unofficial Shopify themes include:

      Payment Fees

      Shopify offers two main payment options for store owners:

      Shopify Payments

      • No transaction fees for stores using Shopify Payments. (Shopify Payments accept Credit Card Payments with Shopify USA).
      • Shopify Payments supports various payment methods including : Visa, Mastercard, American Express, Apple Pay, Google Pay, PayPal, etc., and integrates seamlessly with Shopify for easy setup and management.
      • Security with Shopify Payments is high due to PCI compliance and support for 3D Secure verification. It eliminates hassles associated with setting up third-party payment providers or merchant accounts.

      Third-party Payment Providers

      • Transaction fees range from 0.2% to 2%, supporting diverse payment methods for customers.
      • Allows customization of payment interface to align with the brand or request a separate account for service usage.

      Comparison of Payment Methods:

      Payment Method

      Fee

      Support

      Setup

      Security

      Shopify Payments

      Free

      Multiple methods

      Simple

      High

      Third-party Payment Providers

      Varies

      Multiple methods

      Customizable

      medium

      Shipping Fees

      Shopify integrates with various shipping partners such as USPS, UPS, and FedEx. Shipping fees depend on the shipping service you choose and the weight, size of the order. Shopify provides a feature to automatically calculate shipping fees based on this information.

      Domain Fees

      Must be purchased separately from a domain name registrar,  the price is about 15 USD/year or more.

      Premium Apps and Plugins

      To enhance the functionality of a Shopify store, businesses often invest in premium plugins. Prices vary depending on the plugin, ranging from as low as $5 per month to hundreds of dollars.

      And a few more special costs: time, development,...

      For more detailed information about applications and application development services on the Shopify platform, you can refer to this article: Shopify App Development.

      Opinions and Recommendations

      • Prioritize essential features and functionalities to avoid unnecessary app expenses.
      • Choose Shopify Payments to minimize transaction and credit card processing fees.
      • Regularly review app usage and remove unused or redundant apps to reduce costs.
      • Invest in marketing wisely, focusing on channels that yield the highest return on investment.
      • Consider long-term scalability and growth when budgeting for theme customization and app investments.

      Note : Shopify Payments only supports integration in select countries such as Canada, USA, Australia, Italia, Japan, …

      Frequently Asked Questions (FAQs)

      Does Shopify have any free pricing plans?

      No, Shopify offers a 3-day free trial and after that, a special offer of $1/the first month

      Will I lose my free trial if I sign up for a plan?

      No. You won't lose anything that you've done on your free trial when you sign up for a monthly plan.

      How do I cancel my store during my free trial?

      If you don't select a pricing plan before your free trial ends, your account will be frozen. No charges will occur upon the expiration of your trial. However, if you do choose a pricing plan before the trial ends, you must manually pause or deactivate your store.

      Which Shopify plan should I choose?

      Choose your Shopify plan based on your goals and budget. For new entrepreneurs, Shopify Basic or Shopify Starter  is a good start, while established businesses with larger inventories may prefer the Basic plan. High-volume stores should consider Shopify or Advanced Shopify for robust features and scalability. Remember, you can always upgrade your plan later.

      Which e-commerce platform is best for dropshipping?

      For dropshipping, popular e-commerce platforms include Shopify, WooCommerce, BigCommerce, Wix, and Magento. Each offers features like inventory management and order processing, with dedicated dropshipping apps or integrations. Choose based on your preferences, budget, and business size.