How to add “Add to Cart” in Pinterest Shopify

After connecting your Shopify store to Pinterest, you will be able to create Product Pins with “Add to Cart” buttons on them. This button allows customers to buy your product directly from Pinterest.

In this guide, NextSky will show you how to add the “Add to Cart” button on Pinterest for your Shopify store.

How to add “Add to Cart” in Pinterest for your Shopify store

Step 1: Create a Pinterest Business Account

First, you need to create a Pinterest Business account. Personal and business accounts on Pinterest are similar, but business accounts include features that are helpful to business owners and marketers. 

After that, you need to connect that account to your Shopify store, assuming you already have a store and a personal Pinterest account.

Follow these steps to switch your personal account to a Pinterest Business account:

• Sign in to your existing personal Pinterest account.
• Go to Settings > Account management and choose Convert to business account.

• Click Upgrade.
• Enter the required information about your business such as the objective, business name, country/ region, website, and goal,...

• Add a profile picture (preferably your logo), write a clear and engaging bio that describes your business, and include your website link.

Step 2: Add the Pinterest Sales Channel to your Shopify store

Now, we are going to add Pinterest as one of the Sales Channels on your Shopify store. Follow these steps:

• Go to Shopify App Store, search “Pinterest” and install the app. Follow the prompts to add it to your Shopify store.

• Once the app is installed, you’ll be prompted to connect your Pinterest account. Click Connect Account and log in to your Pinterest business account.

• Allow Shopify and Pinterest to access each other’s data by granting the necessary permissions. This will link your Shopify products to your Pinterest profile.

Step 3: Add a Pinterest meta tag to Your Shopify store

Here’s a step-by-step guide to adding a Pinterest meta tag to your Shopify store to verify your website and gain access to Pinterest analytics and rich pins:

• Log in to your Pinterest business account. Go to Settings > Claim > Claim Your Website.
• Enter your website URL and select the Add HTML tag option. Copy the meta tag code provided.

• Log in to your Shopify admin. Go to Online Store > Themes. Click Actions on your active theme, and select Edit code.
• In the theme editor, look for the header file. Typically, this will be theme.liquid or header.liquid located under the Layout or Sections folder.
• Open the file and paste the Pinterest meta tag code right before the closing </head> tag. Click Save.
• Return to your Pinterest account. Click Verify in the Claim section. Pinterest will check your site for the meta tag, and you’ll receive a confirmation once your website is successfully verified.

Step 4: Create Product Pins on Pinterest

After you have set up Pinterest as a Sales Channel and claimed your website, Pinterest will automatically create Product Pins from your product listings.

Here is how you manually create product pins for your product on Pinterest.

Follow these steps:

• On Pinterest Business Hub, click on the Pinterest logo on the top left of the screen -> Create Pin. 
• Add product images, write a description, and add the link to the pin of the product from Shopify. Click Publish.

Step 5: Add “Add to Cart” to Pinterest Shopify

Now we will work the magic to add the Add to Cart button to the pin. Follow these steps:

• Open a Product Pin from Pinterest Business.
• Select Edit Pin from the three-dot menu.
• In the Destination link field, add the URL of the product’s respective “Add to Cart” page on your Shopify store.
• Now, visitors will see the Add to cart button on your pins. They can buy your products directly from Pinterest. 

How to market on Pinterest Tips

Marketing on Pinterest can be highly effective for driving traffic, boosting brand awareness, and increasing sales, especially for visually-oriented businesses. Here are some tips to help you market successfully on Pinterest:

1. Optimize Your Pinterest Profile

Create a Pinterest business account and complete your profile with a professional profile picture (like your logo), an engaging bio, and a link to your website. Make sure to use keywords in your bio to improve searchability.

2. Use High-Quality, Vertical Images

Pinterest is a highly visual platform, so use high-quality, vertical images (2:3 aspect ratio) to grab attention. Eye-catching images with clear text overlays and bold colors tend to perform well.

3. Create Boards That Reflect Your Brand

Organize your content into boards that match your brand’s categories or themes. Use relevant keywords in your board titles and descriptions to improve discoverability.

4. Utilize Rich Pins for More Information

Rich Pins automatically pulls extra information from your website, such as product details, recipes, or article headlines. This helps make your pins more informative and useful, driving higher engagement.

5. Consistent Pinning and Scheduling

Consistency is key on Pinterest. Pin regularly and at optimal times when your audience is most active. Use scheduling tools like Tailwind to plan and post pins automatically, ensuring a steady flow of content.

6. Leverage Keywords and SEO

Treat Pinterest like a visual search engine. Use relevant keywords in your pin titles, descriptions, and board names to optimize your content for search. Focus on keywords that your target audience is likely to search for.

7. Engage with Your Audience

Actively engage with your audience by responding to comments, repinning relevant content, and following other accounts within your niche. Engagement helps build a community around your brand.

8. Promote Your Pins

Use Promoted Pins (Pinterest Ads) to reach a wider audience. Promoted Pins allow you to target specific demographics, locations, and interests, helping you drive more traffic and sales.

9. Create Idea Pins

Idea Pins (formerly Story Pins) are multi-page pins that allow you to tell a story or guide viewers through a process. Use these to showcase tutorials, behind-the-scenes content, or detailed product highlights.

10. Analyze and Optimize Your Strategy

Use Pinterest Analytics to monitor your performance. Track metrics like impressions, clicks, and saves to understand which pins are resonating with your audience and adjust your strategy accordingly.

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