How To Add Reviews to Shopify Store in 2025
Table of Contents
Customer reviews are a key factor influencing the success of an e-commerce store to strengthen trust, enhance brand reputation, and boost conversion rates. In this article, NextSky will guide you on how to add reviews to Shopify store to optimize your business performance.
Why do you need to add product reviews to your Shopify store
According to a 2024 study, 93% of consumers typically read reviews before making a purchase, and products with positive reviews can see a conversion rate boost of up to 270%. Furthermore, authentic user-generated content (UGC) acts as a "secret weapon" for improving search engine rankings, as these tools increasingly favor such content. These real-life experiences help establish trust, reduce cart abandonment, and create a unique competitive advantage for brands in today’s challenging market environment.
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How to add Shopify product reviews using an app
If you don’t want to use paid options to collect reviews, a good solution is to install the Product Reviews app. This is a free tool that will help you start getting your first reviews for your store.
Step 1: Navigate to the Shopify app store
Go to your Shopify Admin > click on Apps > then click on the green Customize Store button to be directed to the Shopify App Store. Alternatively, you can click on a recommended app for quicker access.
Step 2: Search for the product reviews app
In the App Store, type "Product Reviews" in the search bar. Once the results appear, find and select the official app from Shopify.
Step 3: Install the app in your store
On the app’s detail page, click Add App, then click Install App to grant permissions and complete the installation.
Step 4: Display reviews on the product page
Go to the app settings to follow the integration instructions. This will allow you to display customer reviews directly on your product pages, increasing trust and conversion rates.
How to add reviews to Shopify on product pages
If you're using a paid review app, the process is generally similar. However, you may find some advanced features that are specific to that app.
Step 1: Access the Shopify Theme Editor
Go to Online Store > Themes, then click the Customize button on the theme you wish to edit.
Step 2: Select the Product Page Template
In the editor, open the dropdown menu at the top and choose Products > Default Product to edit the product page template.
Step 3: Add a Review Block from the App
Scroll down the left menu, click Add Section > choose Apps > add Product Reviews or Star Rating (or both), then drag and drop to arrange the display location.
Step 4: Customize the Review Appearance
Select the newly added block to adjust the color, star size, alignment, and text. Further customization can be done within the app itself.
Step 5: Place Reviews Strategically
You can also insert these blocks into the Product Information section, such as directly under the title or before the "Add to Cart" button, to optimize visibility.
How to add reviews to Shopify with Judge.me
Step 1: Install the Judge.me App
Go to the Shopify App Store, search for “Judge.me Product Reviews” and click Install Now. After installation, you’ll be directed to the setup page to start collecting product reviews immediately.
Step 2: Enable on Your Store Theme
Activate Judge.me in two ways:
- Option 1: In the Judge.me setup page, click Enable app embed and Save.
- Option 2: Go to Online Store > Themes > Customize > App embeds, enable Judge.me, then click Save.
Step 3: Add Review Widget to Product Pages
In the Theme Editor, choose Products > Default Product > Add Section. Select the Review Widget, position it where it’s most visible (at the top or middle), then Save Changes.
Step 4: Customize the Review Widget
In the admin interface, go to Apps > Judge.me > Widgets > click Manage to change colors, layout, and fonts to match your brand.
Step 5: Import Existing Reviews
Go to Review Management > Import Reviews, upload a .csv or .xlsx file to transfer reviews from your old app to Judge.me.
Step 6: Automatically Request Reviews
Go to Collect Reviews > Schedule Requests to set up email templates and enable automatic sending after a purchase. You can include incentives to encourage customers to leave reviews.
Step 7: Moderate & Respond to Reviews
Go to Review Management to view and manage each review, such as publishing, hiding, or responding to them to increase credibility and show professionalism to your customers.
Best examples of reviews on Shopify
Gymshark
Gymshark has grown from a small garage into a multi-million-dollar sportswear brand. Gymshark’s Shopify storefront is minimalistic, featuring high-quality product images and genuine user reviews. This professional and authoritative presentation builds trust and drives sales.
ColourPop
ColourPop has revolutionized the cosmetics industry by launching new products at a rapid pace, in line with social media trends. Their Shopify site integrates product reviews, user images, and influencer feedback, creating a vibrant and authentic shopping experience.
Kylie Cosmetics
Kylie Cosmetics, the brand founded by Kylie Jenner, has cleverly exploited her personal influence to boost sales. The brand’s website on the Shopify platform is optimized, fully integrated with detailed product reviews, real customer feedback, and real-life images, providing customers with a shopping experience that is both trustworthy and engaging.
Conclusion
I hope this guide helped you learn how to add reviews to your Shopify store. While this is the simplest way to add reviews to your Shopify store, using too many apps can affect the performance of your store.
If you are looking for a more complete solution, you might want to hire a Shopify expert to implement this feature and more. Feel free to contact NextSky to get more free consultation and advice on your Shopify store.
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