Shopify vs. Volusion: A Simple Decision for Business Owners

Shopify and Volusion are both formidable contenders in this arena, each offering distinct advantages. Shopify boasts advanced sales features and extensive third-party integrations, making it a powerhouse for e-commerce growth. Meanwhile, Volusion excels in analytics and customer insights, though it may be more challenging to navigate than Shopify.

In this Shopify vs. Volusion comparison, we'll delve into their pricing, ease of use, pros and cons, and key features to help you determine which platform aligns perfectly with your business goals.

Shopify or Volusion: At a glance

Shopify, founded in 2006, serves millions of global stores with a robust feature set including in-house payment processing, comprehensive shipping tools, and advanced management functionalities. It is renowned for its extensive ecosystem and widespread popularity, catering effectively to businesses seeking rich features and scalability.

Volusion, established in 1999, focuses on providing robust data analytics, customizable interface design, and flexible payment options. It appeals particularly to users interested in detailed insights into their business performance and the ability to tailor their online store's look and feel.

Both platforms offer 24/7 customer support and user-friendly interfaces. Choosing between Shopify and Volusion depends on specific business needs and growth strategies, whether you prioritize Shopify's comprehensive ecosystem or Volusion's analytics and customization capabilities.

Volusion vs. Shopify: Which Is Right for Your Business?

Shopify is the better choice than Volusion overall. Shopify supports unlimited product listings, offers diverse themes for customization, and integrates well with multiple payment gateways. It's ideal for businesses aiming to expand internationally and leverage a large app ecosystem for diverse operational needs, including advanced SEO and seamless online-to-offline sales integration.

While Volusion features a cheaper transaction fee, it is inferior to Shopify in almost every other aspect. Volusion basically limited you to onlyy physical products, has bad customer support, fewer and more expensive themes, and no built-in blog.

Shopify or Volusion: Quick Comparison

Shopify offers a broader range of features and a larger app ecosystem, making it suitable for businesses needing scalability, advanced sales tools, and extensive customization options.

Volusion is straightforward with no transaction fees, making it ideal for users who prioritize ease of use, basic to intermediate sales features, and essential eCommerce functionalities.

Shopify or Volusion: Detailed Comparison

Pricing and Plan

Ease of Use - Shopify Wins

Shopify is more user-friendly compared to Volusion. Shopify's interface is intuitive and straightforward, featuring simple editing tools, clear visual cues, and an easily accessible 'undo' button. Users find it easier to navigate and appreciate its streamlined design for building online stores.

In contrast, Volusion's interface is criticized for being complex and less user-friendly. It separates storefront and backend editing, lacks clear navigation cues, and doesn't offer keyboard shortcuts. This makes it more challenging for users to manage and customize their stores efficiently.

Sales Features - Shopify Wins

Shopify offers a more comprehensive and versatile range of sales features compared to Volusion. It excels with its multiple sales channels, advanced inventory management, extensive app store, and robust reporting tools. 

Volusion is strong in analytics and has no transaction fees, making it suitable for data-driven businesses, but it lacks the broader capabilities and integrations that Shopify provides.

Overall, Shopify is the superior platform for online stores aiming to scale and utilize advanced sales tools.

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eCommerce features - Shopify Wins

Shopify offers a more comprehensive set of eCommerce features compared to Volusion. It excels in storefront design, product management, app integrations, and POS system capabilities. 

Volusion provides solid basic features and no transaction fees, making it suitable for small businesses with straightforward needs.

However, Shopify's extensive range of advanced tools and integrations makes it the better choice for businesses looking to scale and optimize their online stores.

Web Design Template - Shopify Wins

Shopify offers an extensive range of design features, including 13 free themes and over 177 premium themes ranging from $140 to $400. These themes are all mobile-responsive, and Shopify provides ease of customization through a mobile editor and features like product zoom. Additionally, users can purchase third-party themes, such as those offered by companies like NextSky.

Volusion provides 11 free themes and 34 premium themes priced at $180 each. While these themes are also mobile-responsive, Volusion lacks robust mobile site management tools and has a more complex customization process compared to Shopify.

Therefore, Shopify stands out with its wider selection of affordable, professional themes that are easier to customize, making it the preferred choice for users prioritizing design and usability.

SEO Feature - Shopify Wins

When comparing SEO features, Shopify offers more comprehensive tools for optimizing your ecommerce website compared to Volusion. Shopify allows customization of page titles, URLs, image alt text, and meta descriptions, and includes advanced features like 301 redirects.

Volusion provides basic SEO capabilities with limitations on tweaking beyond the homepage and lacks robust 301 redirect functionality.

For businesses focused on maximizing online visibility and SEO performance, Shopify emerges as the preferred platform due to its extensive SEO toolkit and capabilities.

Help and Support - Shopify Wins

Both Shopify and Volusion offer robust customer support options tailored to their platforms. Shopify stands out with 24/7 availability for phone and live chat support, complemented by email and social media assistance. Additionally, their Plus Level plan includes a dedicated support agent for personalized service. 

On the other hand, Volusion provides phone support from 7 am -10 pm CST, emphasizing a direct, personal approach but limiting it to higher-tier plans starting at $299 per month. Many user also reports the bad quality of Volusion’s customer support.

Check out more Shopify comparison articles:

• Shopify vs Big Cartel: Which Is Best for Small Businesses?
• Shopify vs Magento: Which Platform Is Right for You?
• Shopify vs PrestaShop: Which Is Better for Your Store?
• Lightspeed vs Shopify: Which POS System Is Best?