How to Change Your Shopify Store Name & Domain
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Renaming your Shopify store is a simple yet impactful way to refresh your brand identity or better align with your business goals. Whether you're rebranding, refining your store's focus, or just updating your name, changing your store name in Shopify is quick and easy.
Follow this guide to learn how to update your Shopify store name in just a few steps and ensure your brand stays consistent across all customer touchpoints.
The Importance of a Shopify Store Name
Your Shopify store name is one of the first impressions customers have of your brand, making it a crucial element of your business identity. A memorable and relevant store name helps establish brand recognition and build trust.
It influences how potential customers perceive your store, affects your search engine visibility, and plays a key role in branding and marketing efforts. Choosing a strong, unique name that reflects your products and values can differentiate you from competitors and leave a lasting impact on your audience.
How do you change your Shopify name?
Change your Shopify store name on Shopify mobile app
- On your Android or iOS device, open the Shopify app. Login if you need to.
- At the bottom of the screen. Click the Store tab.
- Choose Settings.
- In Store settings. Choose General.
- Scroll down until you see the Store details section. In the Store name field, enter a new store name.
- Click the SAVE button at the top of your screen and it is done.
Change your Shopify store name on the Shopify website
- Log in to your Shopify website.
- On the Shopify admin Dashboard, click Settings on the bottom left of the screen.
- In the General tab, look at the Store Details section, you will see your store name. Hover over the name, the pencil icon will appear. Click on the pencil icon.
- In the pop-up, change the name of your store then click Save.
- That’s it! Your Shopify store name has now changed
How do you change your Shopify domain?
Once you change your Shopify store name, you will want to change your Shopify store domain to match the name.Â
Having your store URL the same as the store name will avoid confusion for customers. Also, it helps customers remember your brand and your website.Â
Change to a new myshopify domain
- In the Shopify Admin Dashboard, click on Settings in the bottom left corner.
- In Settings, choose Domains tab. Click Change to a new myshopifystore.com domain.
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In the pop-up, type in the new domain name then click Add domain.
(Note: You can only change this domain name once. Your original myshopify.com domain will still be visible in your admin. There is no cost to make this change).
Change to a new custom domain
Since you are changing your domain, you might want to take this chance to change it into a custom domain.Â
A custom domain adds significant value to a Shopify store by enhancing brand credibility, trust, and professionalism. Unlike the default Shopify URL.
Follow these step to change your Shopify store to a new custom domain:
- Step 1: Select the domain name you want to buy. Click “Buy a new domain”.
- Step 2: Enter your desired domain name and review available extensions and prices.
- Step 3: Click “Buy” next to the domain you want.
- Step 4: Confirm auto-renewal preference and contact information.
- Step 5: Verify if WHOIS Privacy is included.
- Step 6: Choose a payment method and read policies/agreements.
- Step 7: Click “Buy” domain.
- Step 8: Verify your email address
- Step 9: Check your email account to review several emails including confirming your purchase, verifying your email address, and managing how your data is shared.
>>>> Read more:Â Shopify Tutorial: How to Start a Shopify Store for Beginners
Impact of changing your Shopify store name
Your Shopify store name doesn't matter if your store hasn’t been active for long. But if you already have a decent number of purchasing customers and have established your brand, it is going to be more complicated.
Brand Recognition and Customer Confusion
Changing your store name can affect brand recognition, especially if you have an established customer base. Frequent or drastic changes may confuse returning customers and affect brand loyalty, making it harder for them to find your store again.
SEO and Search Visibility
Your store name plays a role in search engine optimization (SEO). Changing it can affect your store’s visibility on search engines, especially if your old name was associated with specific keywords. It may take time for search engines to re-index your new store name and update search results.
Marketing and Branding Costs
A name change may require updating branding materials such as logos, business cards, packaging, and marketing content. This can lead to additional costs in rebranding and adjusting your online presence across social media and advertising platforms.
Domain and URL Consistency
If your store name change involves getting a new domain, you may face broken links and need to update all URLs, which can temporarily affect traffic and sales. Consistent branding is crucial for a smooth customer journey.
Email and Communication Updates
All customer-facing communications, such as order confirmations, newsletters, and customer service emails, will need to be updated to reflect the new name. Failure to do so can lead to inconsistencies that affect customer trust.
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